Increase the online visibility and mentions of your business with AEO and GEO techniques.
Put your brand at the center of the answers from LLMs, search engines and AI assistants.
In an ecosystem where searches are increasingly shifting from Google to ChatGPT, Gemini, Perplexity and the AI panels in the SERPs, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) serve one purpose: becoming the source that these systems choose, cite and recommend. We don’t just work on keywords, but on entities, content, structured data and reputation signals, so that your brand is recognized as authoritative by LLMs and answer engines throughout your customers’ search and decision journey: AEO & GEO strategies to be found, understood and recommended by search engines and generative models.
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What is AEO & GEO?
Put your brand at the center of responses from LLMs, search engines, and AI assistants.
AEO & GEO strategies to be found, understood, and recommended by search engines and generative models.
ChatGPT, Gemini, Perplexity, Claude, Copilot and the new generative SERPs are changing the way people search for information.
It’s no longer enough to optimize only your pages for Google: you need a strategy that makes your brand the trusted answer for answer engines and LLMs.
With an integrated AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) approach, we design content, data and reputation signals so that AI systems can recognize you, quote you and recommend you in the moments that matter for your business.
To do this, we bring together SEO, data analytics, UX, content strategy and AI in a single framework, designed to deliver measurable and sustainable results over time.
To track performance, we have developed our own tool, BRMA, to continuously monitor mentions across the various AI systems.
AEO and GEO require ongoing work, but they can make a real difference in growing your business through indexing within LLMs.
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We’ll take care of it!
HT&T Consulting’s mission is to guide brands towards the top positions in organic answers, both in traditional search engines and in AI-based answer engines.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the natural evolution of SEO at a time when answers move from a list of links to a single response synthesized by LLMs.
We offer comprehensive AEO and GEO services to guide companies towards digital success, structured into 6 macro-activities:
BRMA
We use our own proprietary Advanced Brand Reputation Monitoring system, which continuously collects and analyzes mentions, reviews and conversations across the web, social media and LLMs, turning them into alerts, actionable insights and decisions to protect and grow your brand.
AEO & GEO Tech
We analyze the technical layout of your site, the information architecture, and the correct implementation of structured data, canonicals, sitemaps, feeds and pagination. We work to ensure your pages are easily interpreted by crawlers, knowledge graphs and AI-based ranking systems, with particular attention to performance, security and trust signals.
Content & Conversation Design
Starting from search intents and real conversations, we design content that truly answers people’s questions: structured articles, FAQs, how-to guides, enriched product pages, scripts for chatbots and knowledge bases.
The goal is to make it easy for LLMs to reuse your content as an answer, citing you as the source.
Experience & Trust Signals
Good positioning in LLMs doesn’t depend on words alone: user experience, site clarity, accessibility, recognizable authors, institutional reference pages, reviews and qualified references all matter.
We help you design these areas consistently, so that search engines and AI can assess how solid your presence really is.
Entity & Reputation Strategy
We work on building the brand’s digital entity: consistent naming, management of business listings, mentions in authoritative media and directories, branded content on owned and third-party channels. In this way, we increase the likelihood that your brand will be recognized and selected as the main entity when LLMs generate a response.
Reporting AEO & GEO
We provide periodic reporting that combines traditional SEO data (queries, rankings, organic traffic)
with new AEO/GEO metrics: presence in LLM answers, brand mentions, coverage of key questions, impact on traffic and conversions.
These data become the foundation for ongoing optimization.
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