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15 minutes of reading 21 August 2026

The Holy Grail of Attribution

Matteo Doveri

Matteo Doveri è Agency Director di HT&T Consulting. Coordina i team multidisciplinari dell’agenzia e supervisiona progetti di digital marketing, performance, innovazione e trasformazione digitale, supportando aziende e brand nella crescita, nel posizionamento competitivo e nell’evoluzione dei modelli di business.

misurare il marketing

23 minutes of reading

la legge della categoria

The Law of Category

20 minutes of reading

Watermark AI: come Claude, Gemini e ChatGPT firmano i contenuti generati dall'intelligenza artificiale

AI Watermarking: When AI Signs What It Writes

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EU AI Act: What Changes for Businesses, Chatbots and AI-Generated Content

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c2pa e il futuro del web

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la legge della leadership

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26 minutes of reading

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LinkedIn Ads for B2B: Costs, Ad Formats, and Lead Generation Strategies

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Logo Amazon che indica la partnership con HT&T Consulting

Amazon Ads: Complete Guide to Sponsored Products, ACOS and ROAS

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Ecommerce Feed Manager: What it is and how to optimize your product Feed

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Google AI Mode: How americans search with AI
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