CafèNoir: the evolution of business in the fashion sector.

Donna al computer sul website di CafèNoir

The fashion brand CafèNoir.

The Brand

CafèNoir was born in Italy in 1992 and specializes in the production of footwear, clothing and leather accessories. It intends to position itself as a brand capable of anticipating the needs of a globalized and constantly evolving market.

Stivali scamosciati CafèNoir

A 360° digital transformation

We have been supporting CafèNoir since 2013 with the aim of supporting the brand in a 360° digital growth process.

The collaboration began with the aim of transforming the website, initially informative, into an eCommerce capable of offering a satisfying shopping experience for the customer. Since then, in addition to providing technical assistance and offering UX consultancy on the online store, we support CafèNoir in the design of visual assets with the aim of effectively communicating promotions, special events and the launch of new collections through specific services, such as newsletters and digital adv. In 2022 we worked on the complete redesign of the eCommerce interface to facilitate navigation on the site, enhance the products and maximize conversions.

Website CafèNoir
Borsa verde CafèNoir
shop CafèNoir

The results achieved

Through a careful research and analysis phase, we have managed to optimize the site pages in order to guarantee the user an easy, intuitive and better purchasing experience.

Thanks to our services, CafèNoir has achieved concrete results in the last year (2022-2023), increasing:

  • traffic
  • new users
  • returning users
  • engagement rate
  • income

You know where you want to go.
But do you also know how?
We see.

Discuss it with Elisabetta!

Elisabetta MonaciProject manager

Book a meeting
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