Online luxury and design: the successful model of TaniniHome.

From the heart of Tuscany to the web: the excellence of TaniniHome

The brand

TaniniHome was born from the experience of a family that, for over three generations, has selected furnishings and design solutions for the home. From their historic workshop in Florence to a 4.0 concept showroom, the brand has been able to combine artisan tradition with a contemporary vision, becoming a point of reference for those seeking quality, aesthetics, and specialized consultation.

The e-commerce project has expanded this journey, bringing the same care that characterizes the physical showroom online. The site offers a curated selection of over 5.000 items, including bathroom furnishings, surfaces, lighting, and accessories, with “shop the look” inspirational guides that lead the user just like a visit to the showroom.

In addition to retail, TaniniHome offers value-added services: interior design consultations, turnkey projects, and contract solutions for large-scale orders.

The e-commerce site has become an omnichannel ecosystem where digital and physical experiences are in harmony. The web doesn’t replace the experience; it amplifies it, allowing the customer to discover, choose, and live design with simplicity and immediacy.

A solid and integrated technological infrastructure

We rebuilt the TaniniHome e-commerce platform, creating a custom backend and frontend architecture to ensure performance and scalability. Our technical expertise resulted in two strategic integrations that make the system efficient and automated: a connection with the company’s PIM (Product Information Manager) for the synchronized management of thousands of products, and an integration with the management software for a completely automated order flow, from online purchase to logistics.

E-commerce and drive-to-store: TaniniHome’s multichannel strategy

We offered strategic support in media planning and advertising, with a project aimed at both the e-commerce channel and drive-to-store. The main objective was to increase online traffic and sales while strengthening the visibility of the physical showroom, thus creating an integrated journey between the digital and physical experience.

We adopted a full-funnel, multichannel approach, using various platforms: Google and Meta were the primary channels, supported in a more targeted and proportional way by Pinterest and Bing, to reach different audiences and support specific goals. The strategy included campaigns with different purposes, designed to guide the user throughout the purchasing journey and, at the same time, reinforce the presence of the physical store.

Usability at the heart of the TaniniHome digital experience

We supported the TaniniHome design team in the analysis and redesign of the new website’s content architecture.

Thanks to interactive prototypes, we identified and validated the best UI solutions, with a specific focus on navigability. This allows the user to orient themselves intuitively and immediately while browsing the TaniniHome product catalog and dedicated services.