The world of food packaging in an authentic e-commerce store.

Imballaggi360: the go-to hub for food packaging

Il Brand

Imballaggi360 was founded in 2016 by Roberta Ridolfi, who transformed her family’s thirty years of experience in food packaging distribution into an innovative digital project. The idea was simple yet powerful: to make the world of packaging accessible to everyone with an e-commerce platform that meets the needs of both individuals and professionals.

Today, the brand manages over 5,000 items with the support of various warehouses, offering solutions for food, catering, retail, and sanitation, all with fast 24/48-hour shipping. The company’s core is a team of packaging experts who combine deep knowledge with a dedicated passion to help customers choose the ideal packaging.

In addition to efficiency, Imballaggi360 invests in innovation and sustainability, introducing biodegradable and compostable materials to reduce environmental impact. With an in-house graphic design department, they transform every package into a branding tool, customizable with logos and dedicated designs for any necessary quantity.

Imballaggi360 has become a benchmark in the industry: a distinctive blend of product range, customer service, and technological innovation, where every item in the catalog is chosen with careful consideration for real professional and non-professional needs.

To establish a leading e-commerce presence for individuals and businesses

Optimizing conversions

We have supported Imballaggi360 at every stage of its digital journey, aiming to build a solid presence and promote continuous growth, always focused on increasing volume and optimizing performance.

Our work has included the complete management of the site, where we focused on optimizing the user experience to make the purchasing process simple, fast, and intuitive. This also involved improving navigation and mobile usability, ensuring that every visit translates into a positive experience.

In parallel, we implemented an advanced tracking system to collect precise data on user behavior and site activity. This allowed us to optimize advertising campaigns across multiple platforms through a collaborative and carefully supervised process, maximizing return on investment.

The success of this digital strategy, which integrated SEO and content marketing, is based on the synergy created between the experience of the internal staff and the specialized skills of external consultants. This integrated approach proved fundamental in achieving and surpassing the set objectives.

We supported the communication strategy, overseeing automation flows to maintain constant customer engagement and encourage repeat purchases.

All phases of our intervention were designed to create a direct and measurable impact, with the goal of helping Imballaggi360 achieve a strong position in the digital market.

Custom design to enhance user experience and e-commerce channel effectiveness

Thanks to the synergy established with the Imballaggi360 team, we were able to experiment and test new design solutions focused on optimizing user experience and usability right from the initial releases of the store.

Through workshops and co-design sessions, we directly involved project stakeholders, identifying evolving solutions of varying complexity, always in line with business objectives.

Our support included both micro-fixes and rapid cycles of continuous improvement in targeted sprints. The constant focus was on combining the brand’s needs with the needs of the site’s B2B (and non-B2B) audience.

We performed a tailor-made redesign of key elements of the user experience: from the shopping cart to transactional emails, from offer management to highlighting customer service, and from storytelling to the presentation of magazine content.

We constantly monitor opportunities for interface optimization through a personalized CRO checklist, defining the priority, technical effort, and expected impact for each activity with the goal of reducing every point of friction along the customer journey.

In synergy with the web marketing team, we also redesigned the DEM and newsletters, creating a library of components and visual guidelines to ensure production speed, flexibility, and visual consistency across all communications.