• Performance Digital Marketing & AI Visibility Agency -Google Premier Partner

Digital communication agency · Web agency · Digital agency

Performance digital marketing agency: Google Ads, Meta Ads, Bing Ads, TikTok Ads, Amazon Ads

For 25 years we have supported Italian and European companies from strategy to
measurable results: media planning, conversion-oriented creativity, advanced
measurement (server-side, incrementality testing, MMM) and continuous
optimization. We have been Google Awards finalists for 5 editions, Google Premier Partner,
and among the most certified agencies in the ADS ecosystem.

Premier Partner Google · Meta Partner · TikTok for Business · Microsoft Advertising · Amazon Ads · Connected TV & Audio

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View case studies

HT&T Consulting – performance digital marketing agency and SEO agency in Pisa
(Pontedera, Tuscany). We work in Florence, Lucca,
Livorno, Siena, Prato,
Pistoia, Arezzo, Grosseto,
Massa-Carrara, across Italy and Europe.

Why choose HT&T as a performance digital agency

The difference between “running online advertising” and “doing performance marketing”
lies in the method. Strategic consulting, media planning, data-driven
creativity and advanced measurement. Clear goals, shared KPIs, controlled experimentation.

  • Experience in eCommerce and lead generation across Italy and Europe;
  • Google, Meta, Microsoft, TikTok and Amazon certifications;
  • Connected TV and audio integration with measurable impact;
  • Fast A/B testing on visuals, copy, offers and landing pages;
  • Stack: GA4, GTM server-side, data warehouse, MMM.

What we do (and how): Search, Social, Amazon, CTV

Search & Shopping: Google Ads and Microsoft Ads (Bing)

Performance Max, Search and Shopping campaigns: feeds, priorities, query mapping and bidding
strategies aligned with margins and stock availability. Multi-market localization and currencies.

Meta Ads and TikTok Ads

Prospecting and retargeting with native creative formats. Clear attribution, lead quality
control and continuous creative planning (hooks, vertical video, UGC).

Amazon Ads & marketplaces

Strategy by ASIN, brand and category. Brand protection and scalable growth.
Discover our approach.

Connected TV, OTT and Audio

Upper-funnel activation with measurable brand lift, integrated with Search and Social.

Performance-oriented creativity

Rapid iterations on visuals, copy and landing pages to reduce CPA and align messaging across channels.

Integrated media planning

Modular media plans aligned with objectives and funnel stages, weekly reviews and budget
reallocation based on value.
Details.

Method: MVP in 2–4 weeks and scalable growth

Correct tracking, core campaigns, initial creatives and essential landing pages.
Bi-weekly sprints on creativity, targeting, bidding and landing optimization.
Data and hypotheses guide every step.

  • Setup & Tracking: GA4, GTM, events, server-side, feeds;
  • Go-live: campaigns for revenue, leads or pipeline;
  • Learning: A/B testing on key performance levers;
  • Scale-up: channels, markets, automations, brand defense;
  • Control: dashboards, ROAS, CAC, LTV, lead quality.

Advanced measurement: GA4, server-side tracking, incrementality and MMM (Google Marketing Platform)

We are Google Marketing Platform certified and work with
GA4/360, Tag Manager/360, BigQuery,
Campaign Manager 360, Display & Video 360 and
Search Ads 360.
We design a privacy-first, accurate and actionable measurement framework:
clean data, reliable experiments and clear insights to support budget and creative decisions.

Data setup & hygiene (foundation)

  • Data layer audit, event taxonomy and deduplication between web and ad platforms.
  • GA4: properties and streams, cross-domain tracking, retention and conversion windows aligned with the business.
  • Consent Mode v2 and Enhanced Conversions (web and lead), with regional configurations.
  • Server-side GTM (where appropriate): dedicated endpoint and greater control over data payloads.
  • BigQuery export: raw GA4 data, joins with CRM and orders, BI-ready views.
  • Offline conversion imports: closing the loop for leads and sales.
  • UTM governance and source/medium normalization.

Attribution and incrementality testing

  • Data-driven attribution vs simplified models, analysis by channel, campaign and creative.
  • Conversion lift, geo-experiments and hold-out tests: experimental design, statistical power and impact interpretation.
  • Brand lift (YouTube / DV360) and creative testing on awareness and consideration.
  • CRM match-back: lead quality, real revenue and payback period.

Operational KPIs and dashboards

Dashboards in Looker Studio (powered by BigQuery) for C-level and performance teams:
ROAS, MER, CAC, LTV,
LTV/CAC, margin, payback,
channel saturation, brand vs non-brand performance.

Marketing Mix Modeling (MMM)

MMM using Bayesian models (adstock, saturation) on weekly data:
channel elasticity, diminishing returns, scenario planning
and optimal investment curves to maximize revenue or profit.

Compliance & security

  • GDPR and privacy-by-design, PII minimization, cookie control and retention policies.
  • Data quality alerts: tracking failures, feed inconsistencies and conversion rate drift.

Timelines and deliverables (30-60-90)

  • 30 days: tracking and data layer audit, Consent Mode v2, clean GA4, UTM governance, first dashboards.
  • 60 days: server-side GTM (if relevant), BigQuery export, offline imports, first incrementality test.
  • 90 days: data quality hardening, brand/conversion lift where applicable, initial MMM and budget allocator.

AI Observatory: how brands are described by artificial intelligence

Beyond measuring performance, conversions and margins, we analyze how brands are
described, cited and recommended by artificial intelligence systems
(LLMs, answer engines and AI-powered SERP panels).

Through HT&T’s AI Observatory, we continuously monitor brand presence and consistency
within answers generated by models such as ChatGPT, Gemini and other generative systems,
identifying visibility gaps and narrative distortions.

This allows us to integrate SEO, content and performance marketing with a
GEO (Generative Engine Optimization) strategy focused on
algorithmic reputation and visibility inside AI-generated answers.

GEO outputs include increased brand presence in AI answers, greater consistency in
generated descriptions and reduced informational distortion across the evaluation
and decision-making journey.

SEO & content

SEO reduces long-term dependency on paid media through information architecture,
content quality and E-E-A-T signals.
We integrate SEO with AEO and GEO strategies
to improve brand visibility not only in search results, but also in AI-generated answers.

From zero to hero: real success stories

Real iterations, solid foundations, rapid testing and measurable results.
View our case studies.

Frequently asked questions

What is the difference between a digital communication agency and a web agency?

At HT&T we integrate strategy, content, media and measurement with websites,
eCommerce platforms and technical infrastructures.

Are you an SEO agency based in Pisa? Do you only work in Tuscany?

We are based in Pontedera (Pisa) and work across Tuscany, Italy and Europe.
Learn more about our SEO services.

Which advertising channels do you manage?

Google Ads, Microsoft Ads (Bing), Meta Ads, TikTok Ads, Amazon Ads,
as well as Connected TV and audio.
Media planning details.

Can you start from scratch and bring a project live?

Yes. We handle tracking setup, core campaigns, creative production and landing pages
within a few weeks, then scale performance over time.

How do you measure real business impact?

Through properly configured GA4, server-side tracking when appropriate,
incrementality testing and, for sufficient budgets, Marketing Mix Modeling (MMM).

Do you work with eCommerce and marketplaces?

Yes. We manage feeds, product listings, advertising and brand protection
on Amazon and other marketplaces.
More details.

Do you have documented “from zero to hero” case studies?

Yes. You can find them in our
case studies section.

Do you support B2B lead generation?

Yes. We design multi-touch campaigns with lead qualification,
scoring and CRM integration.
Learn more.

Do you collaborate with internal teams?

We operate as an extension of internal teams, working on shared KPIs,
continuous testing and structured knowledge transfer.

How much does it cost to get started?

We begin with a focused analysis to define an MVP, investment level and milestones.
Contact us.

What is HT&T’s AI Observatory and what is it used for?

HT&T’s AI Observatory is an analysis framework that monitors how brands are
described, cited and recommended by artificial intelligence systems and answer engines.
It helps companies understand how AI interprets their brand and identify visibility gaps
or informational distortions in generated answers.

How does the AI Observatory support AEO and GEO strategies?

Insights collected through the AI Observatory guide Answer Engine Optimization (AEO)
and Generative Engine Optimization (GEO) activities, adapting content, information
architecture and semantic signals so that generative models produce consistent,
reliable and business-aligned answers.

Let’s talk about your project

eCommerce growth and qualified leads: we build sustainable, data-driven plans
designed to scale over time.

Get started
See the results