E-commerce
Management

We’ll tell you things you don’t want to hear and others you’ve never heard before.

Ecommerce managment

What is E-Commerce Management?

E-Commerce Management is a key element of HT&T Consulting.

It encloses all the necessary skills to create a successful digital store, strategically grow it, and ensure its competitiveness over time. Therefore, it’s crucial to focus on expanding your presence in the digital world with various tailored and structured activities based on needs and possibilities. The business has various facets, but we know that the North Star to follow is revenue growth.

What can HT&T Consulting do?

HT&T Consulting has over 20 years of experience in this field, allowing us to provide comprehensive support to clients, from creating a new e-commerce platform to its growth and optimization.

We conduct an in-depth analysis of the industry, target audience, and client goals to develop a tailored strategy that considers both marketing and communication aspects as well as technological considerations.

With a highly qualified team, we can directly manage user experience design, branding, content strategy, social media marketing, SEO, advertising campaigns, and measurement. All these activities will bring high-quality value and visibility to your e-commerce, indeed leading to increased traffic and revenue.

The Process

Goal

Together with the HT&T Consulting team, we will set the primary business and collaboration goal. In addition to the ultimate milestone to achieve together, a short-term goal may be identified, allowing us to proceed step by step and monitor the results one by one.

Business analysis

HT&T Consulting will handle a three-phase analysis process. A high-level study will evaluate the entire market positioning of the business and industry competitors.

A mid-level study will analyze products, services, strengths, and weaknesses, comparing them with competitors to understand various growth opportunities and which activities could generate a higher return.

Finally, a low-level analysis will involve an internal study of the e-commerce platform to assess the ease and immediacy of the user’s purchasing process and potential issues to address.

Choice of KPIs

With the HT&T Consulting we will determine the key metrics, both long-term and short-term, that will serve as our reference KPIs during various activities.

Action plan

The final step will be to draft a digital strategy to maximize the e-commerce’s performance. It will include all the platforms, tools, and activities we will activate. This part will naturally be integrated into the consulting aspect, which is the flagship of HT&T Consulting.

Strategic consulting

We’ll tell you things you don’t want to hear and others you’ve never heard before.

Ecommerce managment

We draw the margins of your business to understand how to widen them.

We aim high, no matter the starting digital position.

After achieving digital maturity, let’s pursue excellence together.

Do you have an idea? Let’s bring it to life together!

Book a meeting

Do you want to know how’ e-commerce management can help your business?

👋
Discuss it with Giulia and Matteo!

Giulia CanceddaHead of Paid Media

Matteo DoveriAccount Executive

Book a meeting
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