Popular Topics

Future Insights

In this category we share analyses and informed perspectives on emerging trends in digital marketing, technology and business models. We focus on early signals, structural changes and evolving user behaviors, connecting them to real implications for strategy and decision-making. The content is designed for leaders and teams who need to make choices today with a clear view of what’s coming next.

12 minutes of reading

Why ignoring accessibility today is a strategic (and wrong) decision

Why ignoring accessibility today is a strategic (and wrong) decision

9 minutes of reading

Marketing Intelligence

Marketing Intelligence

22 minutes of reading

Marketing trends 2026

Marketing trends 2026

12 minutes of reading

Ai Max, il futuro della search

The trust economy

11 minutes of reading

AI Mode Search

AI Mode Search

8 minutes of reading

l'intelligenza artificiale che sta cambiando le nostre abitudini e la nostra vita

Instant Checkout and Agentic Commerce with Shopify

12 minutes of reading

Shopify Agentic Commerce: AI-Driven E-Commerce

Shopify Agentic Commerce: AI-Driven E-Commerce

12 minutes of reading

Google and AI Overview. The collapse of organic traffic. 

Google and AI Overview. The collapse of organic traffic. 

5 minutes of reading

l'intelligenza artificiale che sta cambiando le nostre abitudini e la nostra vita

AI Agents as non-user personas and the evolution of digital interfaces

7 minutes of reading

Infografica messy middle

The “Messy Middle” in Purchasing Behavior