Popular Topics

Best practice

In this category we collect best practices, guidelines and practical frameworks based on real project experience. We focus on what works in digital marketing and eCommerce, why it works and how to apply it, covering areas such as strategy, performance marketing, SEO, UX and measurement. The content is designed for teams and decision makers looking for actionable guidance rather than theory.

5 minutes of reading

Ai Max, il futuro della search

AI Max, the future of search

9 minutes of reading

L'effetto della mera esposizione

The mere exposure effect: why seeing often means loving (or liking).

8 minutes of reading

Seo AI

Training AIs for website SEO with llms.txt

4 minutes of reading

Addressing the Messy Middle with Demand Gen

Addressing the Messy Middle with Demand Gen

7 minutes of reading

Infografica messy middle

The “Messy Middle” in Purchasing Behavior

24 minutes of reading

EAA – The European Accessibility Act on Digital Accessibility

EAA – The European Accessibility Act on Digital Accessibility

6 minutes of reading

ecommerce shopify plus vs magento 2

Custom Pixels: the best tracking solution on Shopify

7 minutes of reading

Data Scraping: What It Is and How It Works

Data Scraping: What It Is and How It Works

8 minutes of reading

Guida all'affiliate marketing

What is Affiliate Marketing and how it works: Complete guide

5 minutes of reading

LinkedIn and SEO: usage tips

LinkedIn: A Strategic partner for Company Website SEO