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AI

In this category we explore the practical application of artificial intelligence in digital marketing and business processes. We share analyses, use cases and real-world examples covering generative AI, automation, data analysis, SEO and AEO. The focus is on how AI can be integrated into workflows, measured in terms of impact and used to improve efficiency, performance and decision-making.

12 minutes of reading

Shopify Agentic Commerce: AI-Driven E-Commerce

Shopify Agentic Commerce: AI-Driven E-Commerce

12 minutes of reading

Google and AI Overview. The collapse of organic traffic. 

Google and AI Overview. The collapse of organic traffic. 

14 minutes of reading

Bimi, certificazione delle mail aziendali

Business Email in the Cloud: Why Workspace & 365 Are Strategic

5 minutes of reading

Ai Max, il futuro della search

AI Max, the future of search

8 minutes of reading

Seo AI

Training AIs for website SEO with llms.txt

4 minutes of reading

Fore.ai

FORE AI: The AI-Driven Revolution in UI Testing

5 minutes of reading

l'intelligenza artificiale che sta cambiando le nostre abitudini e la nostra vita

AI Agents as non-user personas and the evolution of digital interfaces

7 minutes of reading

Data Scraping: What It Is and How It Works

Data Scraping: What It Is and How It Works

8 minutes of reading

Foto di ragazza con tablet

The Evolution of SEO with SearchGPT: A New Search Scenario