The great metrics deception: ROAS, AI and real profit
web marketing
Marketing Intelligence: SEO, AEO e GEO for growth
Marketing Intelligence transforms data, SEO, AEO and GEO into a decision-making system that reduces uncertainty, eliminates waste and drives growth in the age of artificial intelligence. It’s not about doing more marketing—it’s about making better decisions through data, market signals and generative visibility.
Emotions and impulse drive purchasing decisions
Marketing Mix Modeling (MMM)
How to master Geo-AEO
Consumer Psychology & Cognitive Biases in Marketing
Retail psychology for online sales
Maximize Customer Lifetime Value (CLV)
KPIs and acronyms by business role
Google and AI Overview. The collapse of organic traffic.
