It is no longer about where you rank on Google, but about how Artificial Intelligence recommends your brand.
Welcome to the era of Generative Engine Optimization (GEO).
Why a permanent observatory?
The search model has changed.
Users no longer browse lists of links; they query answer engines such as ChatGPT, Gemini and Perplexity to make immediate decisions.
If your company is not part of the AI-generated answer, it does not exist for a growing share of the market.
HT&T’s AI Observatory was created to bridge the data gap between traditional marketing and generative artificial intelligence, providing companies with the metrics needed to measure, govern and defend their synthetic Brand Reputation.
Proprietary Technology: From APIs to BigQuery
Unlike manual or episodic analyses, our Observatory is built on a scalable technological infrastructure developed by HT&T’s in-house dev team:
Data Extraction:
Automated multimodal querying across clusters of thousands of intentional prompts.
Processing:
Natural Language Processing (NLP) using Hugging Face models to decode sentiment.
Intelligence:
Data storage and modeling on Google BigQuery to identify historical trends and competitive benchmarks.
BRMA Index: the reference metric
40%Share of Voice
Measures how frequently and prominently a brand is cited within LLM-generated answers compared to its reference cluster.
30%Sentiment & Bias
Assesses whether AI acts as a neutral or positive promoter, or highlights critical elements that negatively impact conversion.
30%Source Integrity
Evaluates the reliability of the sources used by AI to validate brand information (official websites vs outdated forums).
2026 Publication Calendar
The Observatory is a living system.
Every month we analyze a new industry, and every quarter we update historical data to track the evolution of algorithms.
