{"id":5374,"date":"2025-12-06T11:48:44","date_gmt":"2025-12-06T10:48:44","guid":{"rendered":"https:\/\/www.htt.it\/?post_type=servizio&#038;p=5374"},"modified":"2025-12-06T14:48:30","modified_gmt":"2025-12-06T13:48:30","slug":"ai-automation","status":"publish","type":"servizio","link":"https:\/\/www.htt.it\/en\/services\/ai-automation\/","title":{"rendered":"AI &amp; Automation"},"content":{"rendered":"<!-- AGGIUNGERE CLASSE .icoinline al blocco da avanzate gutemberg editor per avere le icone affiancate al testo -->\n<!-- SECTION -->\n<section  class=\" whitesection htt-wrap-linea-separazione\" style=\"\">\n    <div class=\"htt-container\">\n    <div class=\"htt-linea-separazione\"><\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<div class=\" whitesection\" style=\"\">\n    <div class=\"htt-container \">\n    <div class=\"htt-generic-text\">\n        <div class=\" htt-grid htt-grid--2  htt-grid--colgap-40\">\n            <div class=\"htt-generic-text--col\">\n                <h3>What is meant by AI &#038; Automation?<\/h3>\n            <\/div>\n            <div class=\"htt-generic-text--col\">\n                <h4>From the potential of AI to concrete processes, day after day.<\/h4>\n                <p><p>\nWhen we talk about <strong>AI &amp; Automation<\/strong>, we don\u2019t mean \u201cblack magic\u201d or never-ending projects.<br \/>\nWe\u2019re talking about using <strong>Artificial Intelligence models<\/strong> (including LLMs and generative AI) and <strong>workflow automation<\/strong> tools (such as N8n) in a pragmatic way to connect systems, reduce manual steps, and make sure data flows where it\u2019s needed, at the right time.<\/p>\n<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\" whitesection\" style=\"\">\n    <div class=\"htt-container immagine full\">\n        <div class=\" htt-generic-text \">\n            <div class=\"htt-generic-text--img\">\n                                    <figure>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2866\" height=\"1416\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/data_warehouse_2.webp\" class=\"fadeIn\" alt=\"Immagini di due ragazzi in ufficio che lavorano al computer\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/data_warehouse_2.webp 2866w, https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/data_warehouse_2-300x148.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/data_warehouse_2-1024x506.webp 1024w\" sizes=\"auto, (max-width: 2866px) 100vw, 2866px\" \/>                    <\/figure>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- AGGIUNGERE CLASSE .icoinline al blocco da avanzate gutemberg editor per avere le icone affiancate al testo -->\n<!-- SECTION -->\n<section  class=\" whitesection\" style=\"\">\n    <div class=\"htt-container\">\n    <div class=\"metodo_servizio\">\n        <!-- TITLE SECTION -->\n        <div class=\"htt-section-line-title\">\n            <h4 class=\"font-mono\">Metodo<\/h4>\n        <\/div>\n        <div class=\"metodo_servizio--title\">\n        <h3>AI &amp; Automation?\n<\/h3>\n        <\/div>\n        <div class=\"htt-grid htt-grid--2 htt-grid--colgap-60\">\n            <div class=\"metodo_servizio--sx\">\n\n                                                <figure>\n                        <img decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/homepage_design@2x.webp\" alt=\"design\" class=\"fadeIn\">\n                    <\/figure>\n                \n\n            <\/div>\n            <div class=\"metodo_servizio--dx\">\n                                    <div class=\"metodo_servizio--testo\">\n                    <h3>We design AI that truly works for your business.<\/h3>\n<p>The result? Less time spent on operational tasks, more time dedicated to strategic decisions. Standardised, trackable processes that integrate <strong>marketing, sales, eCommerce, operations and customer care<\/strong>.<\/p>\n<p>We offer end-to-end services to guide companies towards digital success, structured into 5 main activities:<\/p>\n                    <\/div>\n                                \n                                            <div class=\"metodo_servizio--item-list\">\n                                <div class=\"metodo_servizio--ico\" style=\"background-image:url('https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/piano-editoriale-e-content.svg')\"><\/div>\n                                <div class=\"metodo_servizio--domanda\"><p>Assessment and process mapping<\/p>\n<\/div>\n                                <div class=\"metodo_servizio--risposta\"><p>We analyse the workflows, tools and data you use every day (CRM, eCommerce, ERP, marketing, customer care) to understand where AI and automation can have a real and measurable impact.<\/p>\n<\/div>\n                            <\/div>\n                                                    <div class=\"metodo_servizio--item-list\">\n                                <div class=\"metodo_servizio--ico\" style=\"background-image:url('https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/progettazione.svg')\"><\/div>\n                                <div class=\"metodo_servizio--domanda\"><p>AI workflow and use case design<\/p>\n<\/div>\n                                <div class=\"metodo_servizio--risposta\"><p>We design end-to-end workflows: which triggers activate the automation, which systems need to talk to each other, which parts are handled by AI (LLMs, generative models) and which remain in the hands of your teams.<\/p>\n<\/div>\n                            <\/div>\n                                                    <div class=\"metodo_servizio--item-list\">\n                                <div class=\"metodo_servizio--ico\" style=\"background-image:url('https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/Strategy.svg')\"><\/div>\n                                <div class=\"metodo_servizio--domanda\"><p>Integration development and automation orchestration<\/p>\n<\/div>\n                                <div class=\"metodo_servizio--risposta\"><p>We implement the workflows on automation platforms and via APIs: data synchronisations, automatic tasks, internal notifications, actions on eCommerce (Shopify Plus, Adobe Commerce), CRM and marketing tools.<\/p>\n<\/div>\n                            <\/div>\n                                                    <div class=\"metodo_servizio--item-list\">\n                                <div class=\"metodo_servizio--ico\" style=\"background-image:url('https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/update_scalabilita.svg')\"><\/div>\n                                <div class=\"metodo_servizio--domanda\"><p>Implementation of AI assistants and models<\/p>\n<\/div>\n                                <div class=\"metodo_servizio--risposta\"><p>We configure and train chatbots, assistants for internal teams and models for data analysis and synthesis, ensuring security, governance and alignment with your processes and policies.<\/p>\n<\/div>\n                            <\/div>\n                                                    <div class=\"metodo_servizio--item-list\">\n                                <div class=\"metodo_servizio--ico\" style=\"background-image:url('https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/analisi-e-ascolto.svg')\"><\/div>\n                                <div class=\"metodo_servizio--domanda\"><p>Monitoring, training and continuous improvement<\/p>\n<\/div>\n                                <div class=\"metodo_servizio--risposta\"><p>We measure the performance of the automations, optimise the workflows, support your teams in day-to-day use and introduce new use cases as the organisation matures in its use of AI.<\/p>\n<\/div>\n                            <\/div>\n                        \n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-citazione htt-banner-citazione whitesection\" style=\"\">\n            <div class=\"htt-container\">\n                <div class=\"banner-cit testoscuro\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/homepage_design@2x.webp);\">\n                    <h4>Il futuro dell\u2019AI non riguarda la sostituzione delle persone, ma il potenziamento delle loro capacit\u00e0.<\/h4>\n                    <!-- <p>Sundar Pichai, CEO di Google<\/p> -->\n                    <p>Sundar Pichai, CEO di Google<\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n\n\n<!-- SECTION CASE HISTORY -->\n<section  class=\"htt-case-service-correlati  \" style=\"\">\n    <div class=\"htt-container\">\n        <!-- TITLE SECTION -->\n        <div class=\"htt-case-service-correlati--title\">\n            <h4>You may also be interested in:<\/h4>\n        <\/div>\n    <\/div>\n    <div class=\"htt-container\">\n\n    <ul class=\"htt-card--tag\">\n\n                                            <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/integrations\/\">Integrations<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/systems-engineering-and-information-infrastructures\/\">Systems engineering and information infrastructures<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/aeo-geo\/\">AEO &amp; GEO<\/a>\n                                    <\/li>\n        \n        <\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n            <p>Do you want to understand how <strong>AI &#038; Automation<\/strong> can be integrated into your marketing, sales or eCommerce processes?<\/p>\n        <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    Massimiliano!\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/avatar_massimiliano-1.webp)\"><\/div><p>Massimiliano Baldocchi<span>Massimiliano Baldocchi \u00e8 CEO di HT&amp;T Consulting e da oltre 30 anni opera nel settore della comunicazione, del marketing e del digitale. Laureato in Informatica presso l&#8217;Universit\u00e0 di Pisa, coordina la visione strategica dell&#8217;agenzia accompagnando aziende e brand nella definizione di strategie integrate tra dati, creativit\u00e0 e tecnologia.<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We use AI in a pragmatic way to automate what\u2019s repetitive and free up time for what really matters.<\/p>\n","protected":false},"featured_media":1516,"parent":0,"menu_order":0,"template":"","servicetype":[44],"class_list":["post-5374","servizio","type-servizio","status-publish","has-post-thumbnail","hentry","servicetype-data-analysis-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI &amp; 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