{"id":2111,"date":"2023-11-13T10:00:41","date_gmt":"2023-11-13T09:00:41","guid":{"rendered":"https:\/\/www.htt.it\/?post_type=servizio&#038;p=2111"},"modified":"2024-09-27T10:47:39","modified_gmt":"2024-09-27T08:47:39","slug":"marketing-automation","status":"publish","type":"servizio","link":"https:\/\/www.htt.it\/en\/services\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<!-- AGGIUNGERE CLASSE .icoinline al blocco da avanzate gutemberg editor per avere le icone affiancate al testo -->\n<!-- SECTION -->\n<section  class=\" whitesection htt-wrap-linea-separazione\" style=\"\">\n    <div class=\"htt-container\">\n    <div class=\"htt-linea-separazione\"><\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<div class=\" whitesection\" style=\"\">\n    <div class=\"htt-container \">\n    <div class=\"htt-generic-text\">\n        <div class=\" htt-grid htt-grid--2  htt-grid--colgap-40\">\n            <div class=\"htt-generic-text--col\">\n                <h3>E-mail Marketing Automation.<\/h3>\n            <\/div>\n            <div class=\"htt-generic-text--col\">\n                <h4>Send immediate and relevant messages to the user<\/h4>\n                <p><p>In an increasingly omnichannel-oriented landscape where personalized communication is becoming more relevant, adopting Marketing Automation systems becomes essential. For this reason, we offer you the possibility of being supported in the implementation of automated email workflows, through which you can reach users throughout the entire customer journey. This way, you can send timely, immediate, and relevant messages to the recipient, encouraging them to make conversions.<\/p>\n<p><strong>Examples of the most common workflows we activate:<\/strong><\/p>\n<ul>\n<li>Welcome email after subscribing to the newsletter<\/li>\n<li>Birthday email<\/li>\n<li>Abandoned cart email<\/li>\n<li>Win-back email<\/li>\n<\/ul>\n<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"block-twoimages whitesection\" style=\"\">\n    <div class=\"htt-container\">\n        <div class=\"htt-grid htt-grid--2 htt-grid--colgap-40 pt-20 pb-20\">\n            <div class=\"htt-generic-text--img\">\n                                    <figure>\n                        <img decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/marketing_automation_2.webp\" alt=\"Ragazza che controlla lo smartphone su un balcone in centro citt\u00e0\" class=\"fadeIn\">\n                    <\/figure>\n                            <\/div>\n            <div class=\"htt-generic-text--img\">\n                                    <figure>\n                        <img decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/marketing_automation_3.webp\" alt=\"marketing_automation_3\" class=\"fadeIn\">\n                    <\/figure>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- AGGIUNGERE CLASSE .icoinline al blocco da avanzate gutemberg editor per avere le icone affiancate al testo -->\n<!-- SECTION -->\n<section  class=\" whitesection htt-wrap-linea-separazione\" style=\"\">\n    <div class=\"htt-container\">\n    <div class=\"htt-linea-separazione\"><\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<div class=\" whitesection\" style=\"\">\n    <div class=\"htt-container \">\n    <div class=\"htt-generic-text\">\n        <div class=\" htt-grid htt-grid--2  htt-grid--colgap-40\">\n            <div class=\"htt-generic-text--col\">\n                <h3>Other areas of application of Marketing Automation<\/h3>\n            <\/div>\n            <div class=\"htt-generic-text--col\">\n                <h4>The automation of manual processes<\/h4>\n                <p><p>With Marketing Automation, you can manage workflows that allow you to transform manual processes into automated ones, such as:<\/p>\n<ul>\n<li>Improving e-commerce sales, for example, by sending automated emails to customers who have not completed a purchase;<\/li>\n<li>Automating the management and scheduling of social media activities;<\/li>\n<li>Automatically entering data into a database and integrating with CRM to have information about leads and customers and their behavior along the customer journey.<\/li>\n<\/ul>\n<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<!-- SECTION -->\n<section  class=\"   \" style=\"\">\n    <div class=\"htt-container\">\n        <!-- TITLE SECTION -->\n        <div class=\"htt-section-line-title\">\n            <div class=\"font-mono\">PARTNERSHIP<\/div>\n        <\/div>\n    <\/div>\n\n\n    <div class=\"htt-container  htt-grid htt-grid--5 htt-grid--colgap-60 htt-partner-list\">\n                                <div>\n                                            <a href=\"https:\/\/www.klaviyo.com\/partners\" target=\"_blank\">\n                                        \n                                            <img decoding=\"async\" \n                            src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2024\/09\/klavyo.webp\" \n                            alt=\"HT&amp;T Consulting \u00e8 un&#039;agenzia digitale partner di Klavijo per la piattaforma di marketing automation\" \n                            class=\"fadeIn\"\n                                                    \/>\n                    \n                                            <\/a>\n                                    <\/div>\n                            <div>\n                                            <a href=\"https:\/\/store.blendee.com\/it\/become-a-partner\/\" target=\"_blank\">\n                                        \n                                            <img decoding=\"async\" \n                            src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2024\/09\/blendee_partner.webp\" \n                            alt=\"HT&amp;T Consulting \u00e8 un&#039;agenzia digitale partner di Blendee per la piattaforma di marketing automation \" \n                            class=\"fadeIn\"\n                            loading=\"lazy\"                        \/>\n                    \n                                            <\/a>\n                                    <\/div>\n                            <div>\n                                            <a href=\"https:\/\/mapp.com\/it\/partners\/consulting-partners\/\" target=\"_blank\">\n                                        \n                                            <img decoding=\"async\" \n                            src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2024\/09\/mapp.webp\" \n                            alt=\"HT&amp;T Consulting \u00e8 un&#039;agenzia digitale di consulenza certificata Mapp  ed \u00e8 partner per il 2024 e 2025\" \n                            class=\"fadeIn\"\n                            loading=\"lazy\"                        \/>\n                    \n                                            <\/a>\n                                    <\/div>\n                            <div>\n                                        \n                                            <img decoding=\"async\" \n                            src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/mailup.webp\" \n                            alt=\"HT&amp;T Consulting \u00e8 un&#039;agenzia digitale partner di  Mailup\" \n                            class=\"fadeIn\"\n                            loading=\"lazy\"                        \/>\n                    \n                                    <\/div>\n                    <\/div>\n\n\n    <a href=\"https:\/\/www.htt.it\/en\/certifications-and-partnerships\/\" class=\"htt-btn-outline htt-btn-center\">Certifications and Partnerships<\/a><\/section>\n\n\n\n<!-- SECTION CASE HISTORY -->\n<section  class=\"htt-case-service-correlati  \" style=\"\">\n    <div class=\"htt-container\">\n        <!-- TITLE SECTION -->\n        <div class=\"htt-case-service-correlati--title\">\n            <h4>You may also be interested in:<\/h4>\n        <\/div>\n    <\/div>\n    <div class=\"htt-container\">\n\n    <ul class=\"htt-card--tag\">\n\n                                            <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/media-plan-2\/\">Media Plan<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/marketing-automation\/\">Marketing Automation<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/lead-generation\/\">Lead Generation<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/crm\/\">CRM &#8211; Customer relationship management<\/a>\n                                    <\/li>\n        \n                                        <li>\n                                        <a href=\"https:\/\/www.htt.it\/en\/services\/social-media\/\">Social Media<\/a>\n                                    <\/li>\n        \n        <\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<!-- SECTION CASE HISTORY -->\n<section  class=\"block-case-history htt-case-service \" style=\"\">\n    <div class=\"htt-container\">\n        <!-- TITLE SECTION -->\n        <div class=\"htt-section-line-title\">\n            <div class='font-mono'>WE TALK ABOUT marketing automation<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"htt-container htt-grid htt-grid--3 htt-grid--colgap-40\">\n\n\n        \n        <!-- CARD ITEM -->\n        <div class=\"htt-card htt-card-vertical\">\n            <div class=\"htt-card--itemimg htt-cursor b\">\n                <a href='https:\/\/www.htt.it\/en\/case-studies\/evergreenweb\/' title='EvergreenWeb - EvergreenWeb: the mattress can be bought online.'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/evergreen_new_hero.webp\" class=\"attachment-full size-full\" alt=\"EvergreenWeb\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/evergreen_new_hero.webp 1400w, https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/evergreen_new_hero-300x300.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/evergreen_new_hero-1024x1024.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2023\/11\/evergreen_new_hero-150x150.webp 150w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>            <\/div>\n            <div class=\"htt-card--itemtext\">\n                <p class=\"htt-card--cat font-mono\">\n                    <a href=\"https:\/\/www.htt.it\/en\/case-studies\/evergreenweb\/\" title=\"EvergreenWeb - EvergreenWeb: the mattress can be bought online.\">\n                        EvergreenWeb                    <\/a>\n                <\/p>\n                <p class=\"htt-card--abstract\">EvergreenWeb: the mattress can be bought online.<\/p>\n                                    <ul class=\"htt-card--tag\">\n                                                    <li>\n                                <a href=\"https:\/\/www.htt.it\/en\/services\/conversion-design\/\">Conversion Design<\/a>\n                            <\/li>\n                                                    <li>\n                                <a href=\"https:\/\/www.htt.it\/en\/services\/media-plan-2\/\">Media Plan<\/a>\n                            <\/li>\n                                                    <li>\n                                <a href=\"https:\/\/www.htt.it\/en\/services\/crm\/\">CRM &#8211; Customer relationship management<\/a>\n                            <\/li>\n                                                    <li>\n                                <a href=\"https:\/\/www.htt.it\/en\/services\/web-analytics\/\">Web Analytics<\/a>\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n        <\/div>\n            <\/div>\n    <\/div>\n        <div class='htt-container htt-casehistory-homepage--all'><a href='https:\/\/www.htt.it\/case-studies\/' class='htt-btn-outline htt-btn-center'>Case Studies<\/a><\/div><\/section>\n\n\n\n<!-- SECTION -->\n<div class=\"bannerino-meet\">\n    <div class=\"bannerino-meet-close\"><\/div>\n                    <div class=\"bannerino-meet--person\">\n                    <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/avatar_giacomo.webp)\"><\/div>                <\/div>\n            \n\n    <!-- \n<div class=\"bannerino-meet--person\">\n    <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/eli.png)\"><\/div> -->\n\n\n<p>Do you have an idea? Let&#8217;s bring it to life together!<\/p>\n\n\n        <!-- <a class=\"bannerino-meet--meet\" href=\"\">Prenota un meet<\/a> -->\n\n    <!-- <a class=\"bannerino-meet--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a> -->\n\n<a class=\"bannerino-meet--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n<\/div>\n\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n            <p>Do you want to know how <strong>marketing automation<\/strong> can help you in your business?<\/p>\n        <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    Giacomo!\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/avatar_giacomo.webp)\"><\/div><p>Giacomo Boldrini<span>Digital Data Analyst<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Marketing can go on autopilot only if set up by those with the manual skills.<\/p>\n","protected":false},"featured_media":1430,"parent":0,"menu_order":30,"template":"","servicetype":[43],"class_list":["post-2111","servizio","type-servizio","status-publish","has-post-thumbnail","hentry","servicetype-web-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation - HT&amp;T Consulting .<\/title>\n<meta name=\"description\" content=\"Discover HT&amp;T&#039;s Marketing Automation Services. 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