{"id":9583,"date":"2026-05-24T12:05:59","date_gmt":"2026-05-24T10:05:59","guid":{"rendered":"https:\/\/www.htt.it\/?p=9583"},"modified":"2026-05-24T14:14:40","modified_gmt":"2026-05-24T12:14:40","slug":"data-studio-marketing-dashboard-guide","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/data-studio-marketing-dashboard-guide\/","title":{"rendered":"Data Studio: dashboard for marketing"},"content":{"rendered":"\n\n\n
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Web Analytics & Data Visualization<\/p>\n

\n Data Studio (formerly Looker Studio): how to build marketing dashboards that support decision-making
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\n In April 2026 Google renamed Looker Studio back to Data Studio, returning to the original name after three years of confusion. But beyond the name, the platform has become much more powerful.
\n This is the practical guide to using it properly, written by people who use it every day.\n <\/p>\n

\n This guide comes directly from HT&T Consulting\u2019s experience, a Google Marketing Platform certified agency and one of the few Italian partners listed in Google\u2019s official partner portal.\n<\/p>\n<\/header>\n

\"Advanced<\/p>\n

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In short<\/h2>\n

\n Data Studio<\/strong> (previously Looker Studio, and before that Google Data Studio) is Google\u2019s free platform for building marketing dashboards and reports connected to GA4, Google Ads, Search Console, Meta Ads, spreadsheets and more than 800 data sources.
\n A well-designed dashboard answers one single question: what should I do now?<\/em> It is not a collection of charts but a decision-making system<\/strong>. This guide explains how to build it starting from business goals rather than tools.\n <\/p>\n<\/section>\n