{"id":9260,"date":"2026-05-16T11:45:00","date_gmt":"2026-05-16T09:45:00","guid":{"rendered":"https:\/\/www.htt.it\/?p=9260"},"modified":"2026-05-16T15:02:11","modified_gmt":"2026-05-16T13:02:11","slug":"meta-ads-b2b-lead-generation-facebook-instagram","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/meta-ads-b2b-lead-generation-facebook-instagram\/","title":{"rendered":"Meta Ads for B2B: Lead Generation on Facebook and Instagram"},"content":{"rendered":"\n\n<!-- SECTION -->\n<section  class=\"   whitesection\" style=\"\">\n    <div class=\"testo-colonna-centrale htt-generic-text\">\n        <div class=\"htt-container\">\n            <article class=\"htt-article htt-article--meta-ads-b2b\" lang=\"en\" role=\"article\" aria-labelledby=\"meta-ads-b2b-title\">\n<header class=\"htt-article__header\" aria-labelledby=\"meta-ads-b2b-title\">\n<p class=\"htt-article__eyebrow\" aria-label=\"Article category\">Performance Marketing &amp; Lead Generation<\/p>\n<h2 id=\"meta-ads-b2b-title\" class=\"htt-article__title\">Meta Ads B2B: how to generate leads on Facebook and Instagram<\/h2>\n<p class=\"htt-article__subtitle\">Facebook and Instagram are not just B2C channels. For B2B companies that know how to use them, Meta generates qualified leads at a significantly lower cost per lead than Google Search, but it requires a completely different strategy from consumer campaigns.<\/p>\n<\/header>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9175\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-per-generazione-lead-httconsulting-1024x758.webp\" alt=\"HT&amp;T dashboard showing lead generation from Meta Ads\" width=\"1024\" height=\"758\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-per-generazione-lead-httconsulting-1024x758.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-per-generazione-lead-httconsulting-300x222.webp 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<section class=\"htt-article__answer\" aria-labelledby=\"answer-first-meta-b2b\">\n<h2 id=\"answer-first-meta-b2b\">Meta Ads B2B: the short answer<\/h2>\n<p>\n    <strong>Yes, Meta Ads works for B2B<\/strong>, especially for<br \/>\n    <strong>lead generation, retargeting and lead nurturing<\/strong>, when the sales cycle is longer than 30 days and the prospect needs  multiple touchpoints before speaking with the sales team.\n  <\/p>\n<p>\n    Compared with Google Search and LinkedIn Ads, Meta often makes it possible to achieve <strong>higher volumes and more competitive cost per lead<\/strong>, but it requires a different structure: <strong>TOFU\u2013MOFU\u2013BOFU funnel, educational content, custom audiences, CRM integration and fast follow-up.<\/strong>\n  <\/p>\n<p>\n    Meta Ads tends to perform better in B2B when it is used to <strong>educate, build trust and qualify the prospect<\/strong>, not when the goal is to obtain an immediate commercial conversion from cold audiences.\n  <\/p>\n<ul class=\"htt-answer-list\" role=\"list\" aria-label=\"Key points about B2B Meta Ads\">\n<li>Ideal for awareness, nurturing and retargeting<\/li>\n<li>CPL often lower than other paid channels<\/li>\n<li>Works best with CRM, marketing automation and valuable content<\/li>\n<li>Ineffective without a funnel, follow-up or advanced tracking<\/li>\n<\/ul>\n<\/section>\n<nav class=\"htt-article__toc\" aria-label=\"Article table of contents\">\n<h2>Table of contents<\/h2>\n<ol>\n<li><a href=\"#meta-b2b-funziona\">Does Meta Ads work for B2B?<\/a><\/li>\n<li><a href=\"#targeting-b2b\">B2B targeting on Meta: how to reach decision makers<\/a><\/li>\n<li><a href=\"#formati-b2b\">Meta Ads formats for B2B lead generation<\/a><\/li>\n<li><a href=\"#funnel-b2b\">The Meta Ads funnel for B2B<\/a><\/li>\n<li><a href=\"#creativita-b2b\">Creatives and copy for B2B on Meta<\/a><\/li>\n<li><a href=\"#lead-ads-b2b\">Meta Lead Ads: setup and qualification<\/a><\/li>\n<li><a href=\"#retargeting-b2b\">B2B retargeting: staying present throughout the buying cycle<\/a><\/li>\n<li><a href=\"#misurare-b2b\">How to measure B2B campaign results<\/a><\/li>\n<li><a href=\"#errori-meta-b2b\">Common mistakes in B2B Meta campaigns<\/a><\/li>\n<li><a href=\"#non-tecnico-meta\">Do you not manage campaigns directly?<\/a><\/li>\n<li><a href=\"#faq-meta-b2b\">Frequently asked questions<\/a><\/li>\n<li><a href=\"#checklist-meta-b2b\">Checklist<\/a><\/li>\n<\/ol>\n<\/nav>\n<p><!-- STATISTICS --><\/p>\n<section class=\"htt-article__stats\" aria-labelledby=\"stats-meta-b2b-title\">\n<h2 id=\"stats-meta-b2b-title\" class=\"htt-article__stats-title\">Meta Ads B2B: the numbers<\/h2>\n<div class=\"htt-stats-grid\" role=\"list\" aria-label=\"B2B Meta Ads statistics 2025-2026\">\n<div class=\"htt-stat-card htt-stat-card--dark\" role=\"listitem\">\n<div class=\"htt-stat-card__number\">48%<\/div>\n<div class=\"htt-stat-card__label\">of B2B decision makers use Facebook for business-related research<\/div>\n<div class=\"htt-stat-card__source\">Involve Digital \/ Meta Business Insights, 2026<\/div>\n<\/div>\n<div class=\"htt-stat-card\" role=\"listitem\">\n<div class=\"htt-stat-card__number\">\u221265%<\/div>\n<div class=\"htt-stat-card__label\">average CPL on B2B Meta compared with Google Search for the same lead category<\/div>\n<div class=\"htt-stat-card__source\">Lever Digital B2B Meta Benchmarks, 2026<\/div>\n<\/div>\n<div class=\"htt-stat-card\" role=\"listitem\">\n<div class=\"htt-stat-card__number\">67%<\/div>\n<div class=\"htt-stat-card__label\">of B2B marketers consider Meta the most important social platform for lead generation<\/div>\n<div class=\"htt-stat-card__source\">MediaGroup Worldwide, 2025<\/div>\n<\/div>\n<div class=\"htt-stat-card\" role=\"listitem\">\n<div class=\"htt-stat-card__number\">+38%<\/div>\n<div class=\"htt-stat-card__label\">of qualified leads in multi-touch B2B projects include at least one Meta touchpoint in the conversion journey<\/div>\n<div class=\"htt-stat-card__source\"><em>HT&amp;T Internal Attribution Benchmark, 2025\u20132026<\/em><\/div>\n<\/div>\n<div class=\"htt-stat-card\" role=\"listitem\">\n<div class=\"htt-stat-card__number\">\u221240%<\/div>\n<div class=\"htt-stat-card__label\">CPL reduction achieved for a manufacturing B2B client after restructuring the Meta funnel<\/div>\n<div class=\"htt-stat-card__source\">\n<p>\u221242% CPL achieved for a client in the industrial automation sector after moving from Direct-to-Form campaigns to an educational content funnel (Whitepaper + Case Study).<\/p>\n<p><em> HT&amp;T Internal Benchmark, 2026<\/em>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"meta-b2b-funziona\" class=\"htt-article__section\" aria-labelledby=\"meta-b2b-funziona-title\">\n<h2 id=\"meta-b2b-funziona-title\">Does Meta Ads work for B2B?<\/h2>\n<p>The short answer is yes, but with one fundamental premise: Meta does not work for B2B when it is used as LinkedIn with a lower budget, but when it is used for what it is: a platform where people spend their free time, even when they are managers, entrepreneurs or purchasing managers.<\/p>\n<p>The most common misconception about B2B on Meta is that decision makers are not there.<br \/>\nThe data says the opposite: almost half of B2B decision makers use Facebook for business-related research. Not because they are looking for suppliers on Facebook, but because they are on Facebook like everyone else, and if an ad intercepts a real problem at the right moment, they click.<\/p>\n<aside class=\"htt-article__note\" role=\"note\" aria-label=\"Meta vs LinkedIn for B2B\"><strong>Meta and LinkedIn are not competing channels, but complementary ones<\/strong>.<br \/>\nLinkedIn excels at targeting by role and company on high-value cold audiences.<br \/>\nMeta excels at volumes, lower costs per lead and retargeting.<br \/>\nThe most effective B2B strategy uses both: <strong>LinkedIn for awareness demand, Meta for nurturing and conversion<\/strong>.<\/aside>\n<p>The difference between a B2B Meta campaign that works and one that wastes budget is not the channel, but the understanding of the B2B buying cycle.<br \/>\nA decision maker does not buy management software or strategic consulting after seeing an ad on Facebook. But they can begin an evaluation journey, download a piece of content, sign up for a demo, and that is exactly what B2B lead generation on Meta must do.<\/p>\n<blockquote class=\"htt-quote\" aria-label=\"Quote by Bianca Silvi\">\n<p class=\"htt-quote__text\">&#8220;The problem is that most B2B campaigns on Meta are built like B2C campaigns with a professional tone, and they do not work for either.<br \/>\nB2B on Meta requires a funnel strategy, not a campaign.&#8221;<\/p>\n<footer class=\"htt-quote__author\"><span class=\"htt-quote__name\">Bianca Silvi<\/span><br \/>\n<span class=\"htt-quote__role\">Performance Marketing Specialist, HT&amp;T Consulting<\/span><\/footer>\n<\/blockquote>\n<\/section>\n<p><!-- SECTION 2 --><\/p>\n<section id=\"targeting-b2b\" class=\"htt-article__section\" aria-labelledby=\"targeting-b2b-title\">\n<h2 id=\"targeting-b2b-title\">B2B targeting on Meta: how to reach decision makers?<\/h2>\n<p>Targeting on Meta for B2B is not as precise as LinkedIn. In fact, you cannot directly select &#8220;CFOs of manufacturing companies with 50-200 employees&#8221;.<br \/>\nBut there are targeting combinations that approximate these profiles very well, often with much lower costs.<\/p>\n<section class=\"htt-article__subsection\" aria-labelledby=\"targeting-demografico-title\">\n<h3 id=\"targeting-demografico-title\">Targeting by work-related demographic data<\/h3>\n<p>Meta allows targeting by work sector, job title, company size and seniority. This data comes from what users declare in their profile: less precise than LinkedIn, but sufficient to build qualified B2B audiences.<\/p>\n<ul>\n<li><strong>Job title:<\/strong> &#8220;Marketing Manager&#8221;, &#8220;CEO&#8221;, &#8220;Purchasing Manager&#8221;<\/li>\n<li><strong>Sector:<\/strong> Manufacturing, Technology, Professional Services, Retail<\/li>\n<li><strong>Company size:<\/strong> available as an estimate, not always precise<\/li>\n<li><strong>Business behaviours:<\/strong> small business owners, IT decision makers, financial managers<\/li>\n<\/ul>\n<\/section>\n<section class=\"htt-article__subsection\" aria-labelledby=\"targeting-interesse-title\">\n<h3 id=\"targeting-interesse-title\">Targeting by interest and behaviour<\/h3>\n<p>Often more effective than demographic targeting for B2B.<br \/>\nBusiness-related interests (management software, professional training, industry magazines, B2B events) identify people actively interested in the world of work and business.<\/p>\n<\/section>\n<section class=\"htt-article__subsection\" aria-labelledby=\"targeting-custom-title\">\n<h3 id=\"targeting-custom-title\">Custom Audiences and Lookalikes: the most effective audiences<\/h3>\n<p>Custom audiences are Meta\u2019s strong point for advanced B2B.<br \/>\nThey allow you to reach people who have already had contact with the company, and to find new prospects with characteristics similar to existing customers.<\/p>\n<ul>\n<li><strong>Customer list:<\/strong> upload the database of current customers to exclude them or create lookalikes<\/li>\n<li><strong>Website Custom Audience:<\/strong> retargeting of users who visited specific website pages<\/li>\n<li><strong>Lead form engagement:<\/strong> users who interacted with previous lead forms<\/li>\n<li><strong>Video views:<\/strong> users who watched at least 50% of a company video<\/li>\n<li><strong>Lookalike 1-3%:<\/strong> the most effective targeting for scaling. Meta finds users similar to your best customers<\/li>\n<\/ul>\n<aside class=\"htt-article__note\" role=\"note\" aria-label=\"Lookalike audience for B2B\">To build an effective B2B Lookalike audience, the ideal seed is not the list of all customers, but the list of customers with the highest LTV or leads that actually became customers. Seed quality means quality of the generated audience.<\/aside>\n<\/section>\n<\/section>\n<p><!-- SECTION 3 --><\/p>\n<section id=\"formati-b2b\" class=\"htt-article__section\" aria-labelledby=\"formati-b2b-title\">\n<h2 id=\"formati-b2b-title\">Meta Ads formats for B2B lead generation<\/h2>\n<p>Not all Meta formats work in the same way for B2B.<br \/>\nThe choice of format depends on the funnel stage (awareness, consideration, conversion) and on the type of offer you want to promote.<\/p>\n<div class=\"htt-table-wrap\" tabindex=\"0\" role=\"region\" aria-labelledby=\"formati-table-title\">\n<h3 id=\"formati-table-title\">Meta Ads formats and optimal B2B use<\/h3>\n<table class=\"htt-table\">\n<thead>\n<tr>\n<th scope=\"col\">Format<\/th>\n<th scope=\"col\">Funnel<\/th>\n<th scope=\"col\">Optimal B2B use<\/th>\n<th scope=\"col\">Key considerations<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Lead Ads<\/strong><\/td>\n<td>Conversion<\/td>\n<td>Content downloads, demo requests, webinar sign-ups. Native form without leaving Meta<\/td>\n<td>Cheaper leads but less qualified, add qualification questions<\/td>\n<\/tr>\n<tr>\n<td><strong>Video Ads<\/strong><\/td>\n<td>Awareness \/ Consideration<\/td>\n<td>Explaining a complex problem, customer testimonials, animated case studies<\/td>\n<td>The first 3 seconds are decisive, start immediately with the problem, not with the brand<\/td>\n<\/tr>\n<tr>\n<td><strong>Carousel<\/strong><\/td>\n<td>Consideration<\/td>\n<td>Showing multiple services, steps in a process, different benefits for different roles<\/td>\n<td>Each card must have an autonomous message, do not fragment a single idea<\/td>\n<\/tr>\n<tr>\n<td><strong>Single Image<\/strong><\/td>\n<td>All funnel stages<\/td>\n<td>The most versatile format, works for every objective if the copy is precise<\/td>\n<td>Avoid generic stock images, use real photos of the team or customers<\/td>\n<\/tr>\n<tr>\n<td><strong>Instant Experience<\/strong><\/td>\n<td>Consideration<\/td>\n<td>Native mobile-first landing page for complex product or service presentations<\/td>\n<td>Requires more production, use only for high-value offers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/section>\n<figure class=\"htt-article__figure\" aria-labelledby=\"fig-meta-funnel-caption\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9172\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-b2b-funnel-tofu-mofu-bofu-httconsulting-1024x683.webp\" alt=\"HT&amp;T Consulting infographic on the B2B Meta Ads funnel with TOFU, MOFU and BOFU stages for awareness, lead nurturing and commercial conversion\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-b2b-funnel-tofu-mofu-bofu-httconsulting-1024x683.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-b2b-funnel-tofu-mofu-bofu-httconsulting-300x200.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-ads-b2b-funnel-tofu-mofu-bofu-httconsulting.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"fig-meta-funnel-caption\">B2B Meta Ads funnel developed by HT&amp;T Consulting to turn cold audiences into qualified commercial opportunities through content, nurturing and conversion.<\/figcaption><\/figure>\n<section id=\"funnel-b2b\" class=\"htt-article__section\" aria-labelledby=\"funnel-b2b-title\">\n<h2 id=\"funnel-b2b-title\">The Meta Ads funnel for B2B: TOFU, MOFU, BOFU<\/h2>\n<p>The B2B buying cycle rarely ends at the first contact with an ad.<br \/>\nA decision maker who does not know your brand will not fill out a commercial contact form after seeing an ad for the first time.<br \/>\nThe funnel is used to build trust progressively, before asking.<\/p>\n<section class=\"htt-article__subsection\" aria-labelledby=\"tofu-title\">\n<h3 id=\"tofu-title\">Top of Funnel &#8211; Awareness<\/h3>\n<p><strong>Goal<\/strong>: make the brand known and intercept the problem.<br \/>\nDo not sell, educate. The content that works best at this stage includes short videos describing a recognizable problem, blog articles on industry topics, research or original data.<\/p>\n<p><strong>KPI<\/strong>: cost per video view, reach, frequency. Do not optimize for leads at this stage, you are building warm audiences for the next phases.<\/p>\n<\/section>\n<section class=\"htt-article__subsection\" aria-labelledby=\"mofu-title\">\n<h3 id=\"mofu-title\">Middle of Funnel \u2014 Consideration<\/h3>\n<p><strong>Goal<\/strong>: deepen value and collect an initial signal of interest.<br \/>\nAt this stage, whitepapers, practical guides, webinars, case studies and content requiring a small commitment (filling out a form) in exchange for concrete value work well.<\/p>\n<p><strong>KPI<\/strong>: CPL (cost per lead), form completion rate, lead quality (percentage that becomes MQL). This is the main stage for B2B lead generation on Meta.<\/p>\n<p>This approach is directly connected to the logic of the <a href=\"\/il-messy-middle-nel-comportamento-dacquisto\/\" aria-label=\"Read the article about the Messy Middle\">Messy Middle<\/a>, the evaluation phase in which the decision maker gathers information and builds an opinion before making a decision.<\/p>\n<\/section>\n<section class=\"htt-article__subsection\" aria-labelledby=\"bofu-title\">\n<h3 id=\"bofu-title\">Bottom of Funnel &#8211; Conversion<\/h3>\n<p><strong>Goal<\/strong>: turn the warm lead into a commercial opportunity.<br \/>\nAt this stage, demo requests, free consultations, audits and time-limited offers for users who have already interacted with the brand work well.<br \/>\nThe audience is narrower, only those who have already shown interest, but it has a much higher conversion rate.<\/p>\n<p><strong>KPI<\/strong>: cost per opportunity, lead-to-meeting conversion rate, commercial quality of contacts.<\/p>\n<\/section>\n<blockquote class=\"htt-quote\" aria-label=\"Quote by Bianca Silvi on the B2B funnel\">\n<p class=\"htt-quote__text\">&#8220;In B2B, the Meta funnel is not an option, it is a requirement.<br \/>\nThose who try to generate qualified B2B leads with a single cold conversion campaign are optimizing for cost per lead, not for cost per acquired customer.<br \/>\nThey are two completely different things.&#8221;<\/p>\n<footer class=\"htt-quote__author\"><span class=\"htt-quote__name\">Bianca Silvi<\/span><br \/>\n<span class=\"htt-quote__role\">Performance Marketing Specialist, HT&amp;T Consulting<\/span><\/footer>\n<\/blockquote>\n<\/section>\n<section id=\"creativita-b2b\" class=\"htt-article__section\" aria-labelledby=\"creativita-b2b-title\">\n<h2 id=\"creativita-b2b-title\">Creatives and copy for B2B on Meta<\/h2>\n<p>Creativity is the factor that most differentiates an effective B2B Meta campaign from one that does not work. Meta is an entertainment platform, and ads compete with posts from friends, cat videos and sports news.<br \/>\nTo stop a manager from scrolling at the wrong moment, the message must immediately be recognizable as relevant.<br \/>\nThe logic is the same as that which guides a good <a href=\"https:\/\/www.htt.it\/en\/strategic-consulting\/\" aria-label=\"Read the guide to digital strategy\">digital strategy<\/a>: start from the real behaviour of the target, not from the channel.<\/p>\n<section class=\"htt-article__subsection\" aria-labelledby=\"copy-b2b-title\">\n<h3 id=\"copy-b2b-title\">The copy that works for B2B<\/h3>\n<ul>\n<li><strong>Start from the problem, not the solution:<\/strong> &#8220;Are you losing leads because your CRM does not talk to your website?&#8221; works better than &#8220;Our automation software is market-leading&#8221;<\/li>\n<li><strong>Use concrete numbers:<\/strong> &#8220;40% reduction in lead qualification time&#8221; is more credible than &#8220;Save precious time&#8221;<\/li>\n<li><strong>Speak to a specific role:<\/strong> &#8220;For marketing managers in B2B companies&#8221; filters the audience and increases perceived relevance<\/li>\n<li><strong>Social proof carries a lot of weight:<\/strong> case studies, customer logos, testimonials from people with the same role as the target<\/li>\n<li><strong>Clear, low-friction CTA:<\/strong> &#8220;Download the guide&#8221;, &#8220;View the case study&#8221;, &#8220;Book 30 minutes&#8221; convert better than &#8220;Contact us&#8221;<\/li>\n<\/ul>\n<\/section>\n<section class=\"htt-article__subsection\" aria-labelledby=\"creativita-visiva-title\">\n<h3 id=\"creativita-visiva-title\">What works visually<\/h3>\n<p>Generic professional stock images (men in suits shaking hands, empty modern offices) do not stop the scroll. What works better:<\/p>\n<ul>\n<li><strong>Real photos of the team or customers<\/strong>: authenticity beats perfection<\/li>\n<li><strong>Screenshots of tools, dashboards, results<\/strong>: tangible value<\/li>\n<li><strong>15-30 second videos with subtitles<\/strong>: 85% of videos on Meta are watched without sound<\/li>\n<li><strong>Charts or visualized data:<\/strong> data captures a manager\u2019s attention more than any headline<\/li>\n<\/ul>\n<aside class=\"htt-article__note htt-article__note--benchmark\" role=\"note\" aria-label=\"HT&amp;T internal benchmark on B2B creatives\"><span class=\"htt-article__note-kicker\">HT&amp;T Benchmark<\/span>In a B2B project in the professional services sector, replacing stock images with real team photos increased CTR by <strong>34%<\/strong> with the same copy and targeting.<\/p>\n<p>In a B2B project in the management software sector, using real photos of the technical team and offices generated a <strong>38%<\/strong> CTR increase and a <strong>22%<\/strong> reduction in cost per lead.<\/p>\n<footer>HT&amp;T Internal Benchmark, 2026<\/footer>\n<\/aside>\n<\/section>\n<\/section>\n<section id=\"lead-ads-b2b\" class=\"htt-article__section\" aria-labelledby=\"lead-ads-b2b-title\">\n<h2 id=\"lead-ads-b2b-title\">Meta Lead Ads: setup and qualification of B2B leads<\/h2>\n<p>Meta Lead Ads allow the user to fill out a form without leaving the platform, which reduces friction and lowers CPL.<br \/>\nFor B2B, this is both an advantage and a disadvantage: more leads, but often less qualified than those who land on a landing page.<\/p>\n<section class=\"htt-article__subsection\" aria-labelledby=\"form-qualificazione-title\">\n<h3 id=\"form-qualificazione-title\">How to configure the form to qualify leads<\/h3>\n<p>The key is to add qualification questions that discourage irrelevant leads without increasing friction too much for qualified ones.<\/p>\n<ul>\n<li><strong>Company size:<\/strong> filter out those outside the target (e.g. only companies with 10+ employees)<\/li>\n<li><strong>Role:<\/strong> identify the decision maker compared with the generic user<\/li>\n<li><strong>Main challenge: <\/strong>qualifies intent and provides useful information to the sales team<\/li>\n<li><strong>Timing<\/strong> : &#8220;Are you evaluating a solution in the next 3 months?&#8221; separates the warm lead from the exploratory one<\/li>\n<\/ul>\n<p class=\"htt-article__check\">Do not add more than 3-4 qualification questions. Each additional question reduces the completion rate. Find the balance between quality and volume based on the value of the lead for your business.<\/p>\n<\/section>\n<figure class=\"htt-article__figure\" aria-labelledby=\"fig-meta-workflow-caption\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9169\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-crm-n8n-sales-workflow-b2b-httconsulting-1024x683.webp\" alt=\"HT&amp;T Consulting workflow for B2B lead generation with Meta Lead Ads, CRM integration, n8n automation and sales team follow-up\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-crm-n8n-sales-workflow-b2b-httconsulting-1024x683.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-crm-n8n-sales-workflow-b2b-httconsulting-300x200.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/05\/meta-crm-n8n-sales-workflow-b2b-httconsulting.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"fig-meta-workflow-caption\">B2B lead generation workflow: from the Meta form to CRM integration, automation through n8n and immediate handover to the sales team.<\/figcaption><\/figure>\n<section class=\"htt-article__subsection\" aria-labelledby=\"crm-integration-title\">\n<h3 id=\"crm-integration-title\">CRM integration and immediate follow-up<\/h3>\n<p>A B2B lead generated on Meta has a very short attention window.<br \/>\nB2B studies show that <strong>the probability of conversion from lead to meeting drops dramatically<\/strong> if follow-up takes place <strong>more than 5 minutes after contact<\/strong>.<\/p>\n<p>The direct integration between Meta Lead Ads and the CRM, through native APIs or connectors such as Zapier or n8n, makes it possible to notify the sales team in real time and automatically start email nurturing sequences.<br \/>\nTo improve data quality and reduce the loss of browser-side conversions, Meta tracking should also be integrated with a <a href=\"https:\/\/www.htt.it\/en\/the-importance-of-server-side-tracking-in-online-data-analysis\/\" aria-label=\"Read the guide to server-side tracking\">server-side tracking<\/a> logic.<\/p>\n<p>On this topic, our guide to <a href=\"https:\/\/www.htt.it\/en\/business-process-automation-with-n8n\/\" aria-label=\"Read the guide to automation with n8n\">business process automation with n8n<\/a> is also useful, as it shows how to connect Meta Lead Ads to CRM, email and notifications without manual intervention.<\/p>\n<\/section>\n<\/section>\n<p><!-- SECTION 7 --><\/p>\n<section id=\"retargeting-b2b\" class=\"htt-article__section\" aria-labelledby=\"retargeting-b2b-title\">\n<h2 id=\"retargeting-b2b-title\">B2B retargeting: staying present throughout the buying cycle<\/h2>\n<p>The B2B buying cycle is measured in weeks or months.<br \/>\nA decision maker who visited the website, downloaded content or watched a video is not yet ready to buy, but is in the evaluation phase.<br \/>\nRetargeting is used to stay present throughout this period, with messages that become progressively more specific and conversion-oriented.<\/p>\n<section class=\"htt-article__subsection\" aria-labelledby=\"sequenza-retargeting-title\">\n<h3 id=\"sequenza-retargeting-title\">The recommended B2B retargeting sequence<\/h3>\n<ul>\n<li><strong>0-14 days<\/strong> &#8211; maximum intent. Direct offer: demo, consultation, free audit. Audience: visitors of key pages (services, pricing, case studies)<\/li>\n<li><strong>15-30 days<\/strong> &#8211; medium intent. In-depth content: sector-specific case study, practical guide, customer testimonial<\/li>\n<li><strong>31-60 days<\/strong> &#8211; latent intent. Educational content: webinar, industry research, relevant blog article<\/li>\n<li><strong>Over 60 days<\/strong> &#8211; evaluate whether to continue or exclude from the audience to avoid wasting budget<\/li>\n<\/ul>\n<\/section>\n<aside class=\"htt-article__note\" role=\"note\" aria-label=\"Exclusions in B2B retargeting\">Always exclude active customers and leads already in the CRM from acquisition retargeting campaigns. Showing \u201cdiscover our service\u201d ads to someone who is already a customer is a sign of poor organization that damages the relationship.<\/aside>\n<p>The logic of B2B retargeting is directly connected to the principle of the <a href=\"\/effetto-mera-esposizione-vedere-significa-amare\/\" aria-label=\"Read the article on the mere exposure effect\">mere exposure effect<\/a>: familiarity built through repeated exposures increases preference and trust, critical elements in the B2B buying process.<br \/>\n<\/section>\n<section id=\"misurare-b2b\" class=\"htt-article__section\" aria-labelledby=\"misurare-b2b-title\">\n<h2 id=\"misurare-b2b-title\">How to measure B2B Meta campaign performance<\/h2>\n<p>The wrong metric leads to the wrong decisions. For B2B on Meta, CPL (cost per lead) is only the starting point, not the destination.<br \/>\nA \u20ac5 lead that never becomes a customer is worth less than a \u20ac50 lead that closes a \u20ac10,000 contract.<\/p>\n<div class=\"htt-table-wrap\" tabindex=\"0\" role=\"region\" aria-labelledby=\"metriche-b2b-title\">\n<h3 id=\"metriche-b2b-title\">B2B metrics by funnel stage<\/h3>\n<table class=\"htt-table\">\n<thead>\n<tr>\n<th scope=\"col\">Metric<\/th>\n<th scope=\"col\">Stage<\/th>\n<th scope=\"col\">B2B Benchmark 2026<\/th>\n<th scope=\"col\">Why it matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>CPM<\/strong><\/td>\n<td>Awareness<\/td>\n<td>\u20ac8\u201315 by B2B sector<\/td>\n<td>Reach efficiency on the target audience<\/td>\n<\/tr>\n<tr>\n<td><strong>CTR<\/strong><\/td>\n<td>All stages<\/td>\n<td>0.5\u20131.5% for B2B<\/td>\n<td>Message relevance for the audience<\/td>\n<\/tr>\n<tr>\n<td><strong>CPL<\/strong><\/td>\n<td>Conversion<\/td>\n<td>\u20ac15\u201380 depending on the sector<\/td>\n<td>Acquisition efficiency \u2014 but not enough on its own<\/td>\n<\/tr>\n<tr>\n<td><strong>Lead \u2192 MQL rate<\/strong><\/td>\n<td>Post-conversion<\/td>\n<td>20\u201340% for qualified campaigns<\/td>\n<td>Real quality of generated leads<\/td>\n<\/tr>\n<tr>\n<td><strong>Cost per opportunity<\/strong><\/td>\n<td>Post-conversion<\/td>\n<td>Depends on the sector and ticket size<\/td>\n<td>The metric closest to real business value<\/td>\n<\/tr>\n<tr>\n<td><strong>Pipeline ROAS<\/strong><\/td>\n<td>Business<\/td>\n<td>Minimum target 3-5x<\/td>\n<td>Revenue generated vs advertising budget \u2014 the final metric<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>To connect Meta data to real business metrics, the CRM and GA4 must be properly integrated with campaign tracking.<br \/>\nWithout this integration, you can see CPL, but not cost per acquired customer.<br \/>\nMeasurement quality also depends on the ability to read data in clear, operational dashboards: this is why it is useful to connect campaigns to a <a href=\"https:\/\/www.htt.it\/en\/data-visualization-simplify-data-accelerate-decisions\/\" aria-label=\"Read the article on data visualization\">data visualization<\/a> system that displays CPL, MQL, opportunities and revenue.<\/p>\n<p>On this topic, our guide to <a href=\"https:\/\/www.htt.it\/en\/ga4-ecommerce-setup-events-conversions-server-side-tracking\/\" aria-label=\"Read the GA4 guide for ecommerce\">GA4 and conversion tracking<\/a> is also useful.<\/p>\n<\/section>\n<p><!-- SECTION 9 --><\/p>\n<section id=\"errori-meta-b2b\" class=\"htt-article__section\" aria-labelledby=\"errori-meta-b2b-title\">\n<h2 id=\"errori-meta-b2b-title\">Common mistakes in B2B Meta campaigns<\/h2>\n<section aria-labelledby=\"errore-meta-1\">\n<h3 id=\"errore-meta-1\">Mistake 1 &#8211; Cold conversion campaign without a funnel<\/h3>\n<p>Sending cold traffic directly to a &#8220;Contact us&#8221; or &#8220;Request a demo&#8221; page without building awareness and trust is the most common mistake.<br \/>\nCPL will be high, lead quality low, and the campaign will be considered &#8220;not working&#8221; when in reality the problem is the structure, not the channel.<\/p>\n<\/section>\n<section aria-labelledby=\"errore-meta-2\">\n<h3 id=\"errore-meta-2\">Mistake 2 &#8211; Audience too narrow<\/h3>\n<p>Targeting an audience of 50,000 people with too many overlapping filters blocks Meta\u2019s algorithm, which needs sufficient volume to optimize.<br \/>\nFor B2B on Meta, audiences between 300,000 and 2 million people often perform better than ultra-segmented ones.<\/p>\n<p class=\"htt-article__check\">Let Meta find the most relevant subset within a broad audience. Advantage+ Audience does exactly this, often delivering better results than rigid manual targeting.<\/p>\n<\/section>\n<section aria-labelledby=\"errore-meta-3\">\n<h3 id=\"errore-meta-3\">Mistake 3 &#8211; Generic copy not focused on the problem<\/h3>\n<p>&#8220;We are the leading agency in sector X with 20 years of experience&#8221; does not stop any manager from scrolling. B2B copy that works on Meta talks about the customer\u2019s problem, not the company\u2019s achievements.<\/p>\n<\/section>\n<section aria-labelledby=\"errore-meta-4\">\n<h3 id=\"errore-meta-4\">Mistake 4 \u2014 No CRM integration for follow-up<\/h3>\n<p>Collecting leads on Meta and manually downloading them once a week means losing the best follow-up moment.<br \/>\nEvery hour of delay significantly reduces the probability of conversion in B2B.<\/p>\n<\/section>\n<section aria-labelledby=\"errore-meta-5\">\n<h3 id=\"errore-meta-5\">Mistake 5 \u2014 Optimizing only for CPL without measuring quality<\/h3>\n<p>A low CPL with low-quality leads is worse than a high CPL with qualified leads.<br \/>\nIf the sales team says that Meta leads do not convert, the problem is not Meta: it is the targeting or the qualification form.<\/p>\n<\/section>\n<\/section>\n<p><!-- SECTION 10 --><\/p>\n<section id=\"non-tecnico-meta\" class=\"htt-article__section\" aria-labelledby=\"non-tecnico-meta-title\">\n<h2 id=\"non-tecnico-meta-title\">Do you not manage campaigns directly?<\/h2>\n<p>If you have a team or an agency managing your B2B Meta campaigns, these are the questions you should ask to understand whether the work is being done properly.<\/p>\n<h3>The right questions every month<\/h3>\n<ul>\n<li>What is the CPL for each funnel stage (TOFU, MOFU, BOFU), not just the average CPL?<\/li>\n<li>How many leads became MQLs (Marketing Qualified Leads), and how many received a sales follow-up?<\/li>\n<li>Is the Meta Pixel installed correctly and tracking website conversions?<\/li>\n<li>Are retargeting audiences updated and excluding active customers?<\/li>\n<li>How many creative tests have been carried out in the last month?<\/li>\n<\/ul>\n<h3>Signs that something is wrong<\/h3>\n<ul>\n<li>CPL continuously increasing without quality improvement: creative fatigue or audience saturation<\/li>\n<li>High lead volume but zero sales conversions: qualification or targeting problem<\/li>\n<li>No A\/B testing on creatives: lack of systematic optimization<\/li>\n<li>No funnel structure: only one cold conversion campaign<\/li>\n<\/ul>\n<p>B2B lead generation on Meta naturally integrates with a broader <a href=\"\/generazione-di-lead-la-chiave-per-aumentare-i-clienti\/\" aria-label=\"Read the guide to lead generation\">lead generation<\/a> and content strategy, including SEO, content marketing and marketing automation.<br \/>\nChannels perform better when they work together.<\/p>\n<\/section>\n<section class=\"htt-article__section\" aria-labelledby=\"quando-non-funziona-meta-b2b\">\n<h2 id=\"quando-non-funziona-meta-b2b\">When Meta Ads does not work for B2B<\/h2>\n<p>Meta Ads is not the right channel when the company is only looking for immediate commercial leads from cold audiences, does not have valuable content to offer, does not integrate leads with the CRM, or measures performance only through cost per lead.<\/p>\n<p>In these cases, the problem is not Meta, but the absence of a funnel, qualification and follow-up strategy.<\/p>\n<\/section>\n<section class=\"htt-article__section htt-article__cta\" aria-labelledby=\"cta-meta-b2b-title\">\n<h2 id=\"cta-meta-b2b-title\">Do you want to generate qualified B2B leads with Meta Ads?<\/h2>\n<p>HT&amp;T Consulting is a Meta Business Partner with experience in B2B lead generation campaigns in manufacturing, technology, professional and industrial sectors.<br \/>\nWe design complete Meta funnels, from strategy to creatives, from targeting to CRM integration.<br \/>\nMeta Ads can become part of an integrated <a href=\"\/servizi\/\" aria-label=\"Discover HT&#038;T Consulting web marketing services\">web marketing<\/a>, <a href=\"https:\/\/www.htt.it\/en\/marketing-automation-what-it-is-how-it-works-best-tools\/\">marketing automation<\/a> and <a href=\"https:\/\/www.htt.it\/en\/services\/crm\/\">CRM<\/a> strategy.<\/p>\n<p><a class=\"htt-cta-button\" href=\"\/contatti\/\" aria-label=\"Request a Meta Ads B2B consultation\">Request a consultation<\/a><\/p>\n<\/section>\n<section id=\"faq-meta-b2b\" class=\"htt-article__faq\" aria-labelledby=\"faq-meta-b2b-title\">\n<h2 id=\"faq-meta-b2b-title\">Frequently asked questions about B2B Meta Ads<\/h2>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>Does Meta Ads work for B2B?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>Yes, with the right strategy. Meta is not LinkedIn, so targeting by role and company is less precise, but volumes are huge and cost per lead is often significantly lower. Meta works best for B2B when you use a structured funnel rather than direct conversion campaigns on cold audiences.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>What is the difference between Meta Ads and LinkedIn Ads for B2B?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>LinkedIn offers more precise targeting by role, industry and company size, making it ideal for reaching specific decision makers with professional messaging. Meta offers much higher volumes, generally lower CPL and more advanced retargeting tools. The two channels are complementary: LinkedIn for high-value B2B awareness, Meta for volume and nurturing.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>How much does B2B lead generation on Meta cost?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>Average CPL on Meta for B2B ranges from \u20ac15 to \u20ac80 depending on the sector, the type of offer and targeting quality. Lead Ads usually have lower CPL (\u20ac10-30) but less qualified leads compared with campaigns driving traffic to external landing pages (\u20ac30-80 with higher average quality).<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>How do you qualify B2B leads generated on Meta?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>Qualification happens in two stages: in the form (with questions about role, company size, main challenge and timing) and during the sales follow-up. CRM integration makes it possible to automatically qualify leads based on responses and assign them to the right sales representative.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>Which B2B sectors perform best on Meta?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>The sectors that usually achieve the best results on B2B Meta include professional services, consulting, training, HR, technology, SaaS software, manufacturing with a focus on productivity and efficiency, logistics and B2B financial services. Sectors with very long buying cycles and very high ticket sizes tend to perform better in awareness and nurturing than in direct conversion.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>What is the minimum budget for effective B2B Meta campaigns?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>For a three-stage B2B funnel (awareness, consideration, conversion), the recommended minimum budget is \u20ac1,500-2,000 per month, distributed across the three phases with a stronger focus on conversion. With lower budgets, it becomes difficult to collect enough data to optimize the algorithm effectively.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>How do you measure ROI on B2B Meta campaigns?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>Real ROI is measured by connecting leads generated on Meta to opportunities and closed deals inside the CRM. Metrics to track include CPL by stage, lead \u2192 MQL rate, MQL \u2192 SQL rate, cost per opportunity and pipeline ROAS. Without CRM integration, you only see CPL, which is not enough to evaluate B2B campaign effectiveness.<\/p>\n<\/div>\n<\/details>\n<details class=\"htt-faq-item\" open=\"\">\n<summary>Is it better to use Meta Lead Ads or external landing pages for B2B?<\/summary>\n<div class=\"htt-faq-item__content\">\n<p>It depends on the objective. Lead Ads have lower CPL and are ideal for simple offers such as downloads or webinar registrations. External landing pages generate more qualified leads, because users willing to leave the platform usually show stronger intent, and they provide more control over copy, design and tracking. For high-ticket B2B, external landing pages often produce higher-quality leads despite the higher CPL.<\/p>\n<\/div>\n<\/details>\n<\/section>\n<p><!-- CHECKLIST --><\/p>\n<section id=\"checklist-meta-b2b\" class=\"htt-article__section\" aria-labelledby=\"checklist-meta-b2b-title\">\n<h2 id=\"checklist-meta-b2b-title\">Checklist: before launching your B2B Meta campaigns<\/h2>\n<p>Check these points before considering a B2B Meta campaign ready to go live:<\/p>\n<ul role=\"list\" aria-label=\"B2B Meta Ads campaign checklist\">\n<li>Meta Pixel installed and verified on all key website pages<\/li>\n<li>Conversions API configured for server-side tracking<\/li>\n<li>Custom audiences created: website visitors, customers, existing leads<\/li>\n<li>Lookalike audiences built from high-quality seed data (active customers, not all contacts)<\/li>\n<li>Funnel structure in place, at least two stages (awareness + conversion)<\/li>\n<li>Different creatives for each funnel stage \u2014 not the same ad everywhere<\/li>\n<li>Qualification form with 2-4 relevant questions<\/li>\n<li>CRM integration active for immediate sales notifications<\/li>\n<li>Exclusions active: existing customers excluded from acquisition campaigns<\/li>\n<li>Budget distributed by funnel stage \u2014 not equally split between awareness and conversion<\/li>\n<li>KPIs defined for each stage, not just total average CPL<\/li>\n<li>At least 2-3 creative variations per ad set for A\/B testing<\/li>\n<li>Frequency monitored: above 3-4 in 7 days on cold audiences may indicate saturation<\/li>\n<\/ul>\n<p>A well-structured B2B Meta campaign is not just an acquisition tool, but a system that accompanies the prospect throughout the evaluation journey, builds trust in the brand and qualifies interest before the commercial contact.<\/p>\n<p>When integrated with <a href=\"\/marketing-automation-cose-come-funziona-strumenti\/\" aria-label=\"Read the guide to marketing automation\">marketing automation<\/a> and a properly configured CRM, it becomes one of the B2B channels with the best balance between cost and lead quality for companies that know how to use it correctly. Of course, Google Ads should not be abandoned, as it remains a critical component of any <a href=\"https:\/\/www.htt.it\/en\/strategic-consulting\/\">marketing strategy<\/a>.<\/p>\n<\/section>\n<section class=\"htt-article__bibliography\" aria-labelledby=\"bibliografia-meta-b2b-title\">\n<h2 id=\"bibliografia-meta-b2b-title\">Bibliography and sources<\/h2>\n<div class=\"htt-bibliography-grid\" role=\"list\" aria-label=\"Sources used for this article\">\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>Meta for Business \u2014 B2B success stories<\/h3>\n<p>Official Meta case studies on B2B campaigns, lead generation, measurement and advertising performance.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/success\/categories\/b2b\" target=\"_blank\" rel=\"noopener\">View source<\/a><\/p>\n<\/article>\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>Meta Business Help Center \u2014 Lead Ads and CRM<\/h3>\n<p>Official documentation on integrating leads generated by Meta campaigns with CRM systems.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/908902042493104\" target=\"_blank\" rel=\"noopener\">View source<\/a><\/p>\n<\/article>\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>Meta for Business \u2014 Conversions API<\/h3>\n<p>Official Meta resources on using Conversions API to improve tracking, attribution and data quality.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/success\/categories\/conversions-api\" target=\"_blank\" rel=\"noopener\">View source<\/a><\/p>\n<\/article>\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>Content Marketing Institute \u2014 B2B Content Marketing Benchmarks 2025<\/h3>\n<p>Annual report on investments, content strategies, channels and priorities of B2B marketers.<\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research-2025\/\" target=\"_blank\" rel=\"noopener\">View source<\/a><\/p>\n<\/article>\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>Think with Google \u2014 The changing face of B2B marketing<\/h3>\n<p>Google research on B2B buyer behaviour, the role of digital channels and evaluation journeys before purchase.<\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/938\/the-changing-face-b2b-marketing.pdf\" target=\"_blank\" rel=\"noopener\">View source<\/a><\/p>\n<\/article>\n<article class=\"htt-bibliography-card\" role=\"listitem\">\n<h3>HT&amp;T Consulting \u2014 Internal Attribution Benchmark 2025\u20132026<\/h3>\n<p>Internal HT&amp;T analysis on B2B Meta Ads campaigns, CPL, qualified leads, multi-channel touchpoints and CRM integration.<\/p>\n<p><span class=\"htt-bibliography-card__note\">Proprietary internal source<\/span><\/p>\n<\/article>\n<\/div>\n<\/section>\n<\/article>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<style>\n.htt-article {\n  --htt-dark: #161616;\n  --htt-blue: #0d55d1;\n  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For high-ticket B2B, external landing pages often produce higher-quality leads despite the higher CPL.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n            <p>Vuoi migliorare la generazione di leads dalla strategia alla creativit\u00e0, dal targeting all&#8217;integrazione CRM?<\/p>\n        <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    Giulia!\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2024\/09\/avatar_giulia.webp)\"><\/div><p>Giulia Cancedda<span>Giulia Cancedda is Head of Paid at HT&#038;T Consulting and leads the agency\u2019s digital advertising strategies. She supports companies and brands in planning and optimizing paid campaigns focused on performance, growth, and measurable results.<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":9194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,121],"tags":[842,843,845,848,847,849,390,850],"class_list":["post-9260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency","category-best-practice-en","tag-facebook-ads-2","tag-funnel-b2b-2","tag-instagram-ads-2","tag-lead-generation-b2b-2","tag-lookalike-audience-2","tag-meta-ads-2","tag-performance-marketing-2","tag-retargeting-b2b-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Ads for B2B: Lead Generation on Facebook and Instagram .<\/title>\n<meta name=\"description\" content=\"Learn how to generate B2B leads with Meta Ads on Facebook and Instagram 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