{"id":8149,"date":"2026-04-25T09:59:44","date_gmt":"2026-04-25T07:59:44","guid":{"rendered":"https:\/\/www.htt.it\/?p=8149"},"modified":"2026-04-25T23:16:23","modified_gmt":"2026-04-25T21:16:23","slug":"zero-click-search-ai-reducing-clicks","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/zero-click-search-ai-reducing-clicks\/","title":{"rendered":"Zero-Click Search: AI is eating clicks"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.htt.it\/en\/zero-click-search-ai-reducing-clicks\/?preview=true\">Anteprima in una nuova scheda<\/a><\/p>\n\n\n\n\n<!-- SECTION -->\n<section  class=\"   whitesection\" style=\"\">\n    <div class=\"testo-colonna-centrale htt-generic-text\">\n        <div class=\"htt-container\">\n            <article class=\"htt-article\" role=\"article\" aria-labelledby=\"title-zero-click\">\n<header class=\"htt-article__header\">\n<p class=\"htt-article__eyebrow\">AI Search, SEO &amp; Generative Visibility<\/p>\n<h2 id=\"title-zero-click\">Zero-Click Search: why AI accuracy is the real problem for SEO<\/h2>\n<p><strong>Zero-Click Search<\/strong> is the phenomenon whereby <strong>65% of global searches<\/strong> end without visiting any website. This happens because Google\u2019s AI Overviews are accurate enough to make clicking optional. This means that traditional SEO is no longer enough: being found does not guarantee traffic, but being cited by AI does.<\/p>\n<p class=\"htt-article__lead\">A recent analysis, covered by the New York Times, shows that Google\u2019s AI Overviews are correct in most cases: <strong>91% of AI-generated answers<\/strong> are <strong>considered accurate<\/strong>. <strong>Only 39%<\/strong>, however, are defined as <strong>reliable<\/strong>, fully supported by the cited sources.<br \/>\nBut this is precisely the point: when an answer is <em>good enough<\/em>, the user stops clicking. And <strong>Zero-Click Search<\/strong> stops being a theoretical risk and becomes a new standard. With AI Mode, the situation becomes even more serious. Let\u2019s look at the data and what to do to avoid disappearing from the web.<\/p>\n<\/header>\n<div class=\"hero-stat\">\n<div class=\"hero-number\">65%<\/div>\n<div class=\"hero-label\"><strong>of global searches end without a click<\/strong><br \/>\nUsers find the answer directly on the results page and do not visit any website. By mid-2025, this was already the norm, not the exception.<\/div>\n<\/div>\n<section class=\"htt-answer-first\"><strong>In summary:<\/strong> the problem is not only when AI makes mistakes, but also when AI is accurate enough to make clicking optional, creating Zero-Click Search. In this context, SEO, AEO and GEO converge: being found still matters, but being cited, understood and used as a source matters even more.<\/section>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8104\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/04\/zero-click-search-generation-300x164.png\" alt=\"image illustrating Zero-Click Search with an AI answer replacing clicks to websites\" width=\"300\" height=\"164\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/04\/zero-click-search-generation-300x164.png 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/04\/zero-click-search-generation-1024x559.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<article class=\"htt-article\" role=\"article\" aria-labelledby=\"title-zero-click\">\n<nav class=\"htt-toc\">\n<h2>Index<\/h2>\n<ol>\n<li><a href=\"#paradosso\">The paradox of accuracy<\/a><\/li>\n<li><a href=\"#zero-click\">Why does Zero-Click Search emerge?<\/a><\/li>\n<li><a href=\"#fine-click\">The click is no longer the center<\/a><\/li>\n<li><a href=\"#dati-zero-click\">Zero-Click Search: the data<\/a><\/li>\n<li><a href=\"#ai-mode\">AI Mode: when search becomes conversation<\/a><\/li>\n<li><a href=\"#ai-mode-vs-ai-overview\">AI Mode vs AI Overview: the key differences<\/a><\/li>\n<li><a href=\"#nuova-seo\">What changes for SEO, AEO and GEO<\/a><\/li>\n<li><a href=\"#strategia\">What should be done now?<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<li><a href=\"#bibliografia\">Sources and further reading<\/a><\/li>\n<\/ol>\n<\/nav>\n<section id=\"paradosso\">\n<h2>The paradox of accuracy<\/h2>\n<p>The dominant narrative around AI Overviews is simple: if AI is wrong, it is a problem.<br \/>\nBut the analysis cited by the New York Times introduces a more interesting point.<\/p>\n<p>The generated answers are correct in most cases. Not perfect, but reliable enough to be used.<\/p>\n<blockquote class=\"htt-quote\"><p>The real risk is not that AI is wrong, but that it is accurate enough to remove the need to verify, creating Zero-Click Search.<\/p><\/blockquote>\n<p>This is the key passage: the average user is not looking for perfection, but for a fast and plausible answer. When they get it, the journey ends.<\/p>\n<\/section>\n<section id=\"zero-click\">\n<h2>Why does Zero-Click Search emerge?<\/h2>\n<p>Zero-Click Search has existed for years, but it was limited to simple queries: weather, definitions, conversions.<\/p>\n<p>With AI Overviews, the scale changes: now even complex queries receive a synthetic answer directly in the SERP.<\/p>\n<div class=\"htt-callout\">Search is no longer <em>find and click<\/em>, but has turned into <em>ask, receive and close<\/em>.<\/div>\n<\/section>\n<section id=\"fine-click\" class=\"fine-click\">\n<h2>The click is no longer the center<\/h2>\n<p>For years, SEO was built around a clear model. Today that model breaks:<\/p>\n<div class=\"funnel-break\"><span class=\"funnel-step\">Visibility<\/span><br \/>\n<span class=\"funnel-arrow\">\u2192<\/span><br \/>\n<span class=\"funnel-step broken\">Click<\/span><br \/>\n<span class=\"funnel-arrow\">\u2192<\/span><br \/>\n<span class=\"funnel-step\">Traffic<\/span><br \/>\n<span class=\"funnel-arrow\">\u2192<\/span><br \/>\n<span class=\"funnel-step\">Conversion<\/span><\/div>\n<p>The user can now do everything without ever entering your digital ecosystem:<\/p>\n<ul class=\"loss-list\">\n<li>Get an answer without visiting the website<\/li>\n<li>Form an opinion without entering the brand<\/li>\n<li>Make decisions without seeing the full proposal<\/li>\n<\/ul>\n<div class=\"narrative-alert\"><strong>The new strategic problem: loss of control over the narrative.<\/strong><br \/>\nIf AI answers in your place \u2014 with your words or with someone else\u2019s \u2014 who controls the story of your brand? Who corrects an error? Who contextualizes data taken out of context? Visibility in AI is not only a matter of traffic: it is a matter of reputation.<\/div>\n<p><a href=\"https:\/\/www.htt.it\/seo-geo-posizionamento-brand-intelligenza-artificiale\/\">Learn more: SEO, GEO and brand positioning in AI<\/a><\/p>\n<\/section>\n<section id=\"dati-zero-click\" aria-labelledby=\"title-dati-zero-click\">\n<h2 id=\"title-dati-zero-click\">Zero-Click Search: the data?<\/h2>\n<p>It is not a temporary crisis nor a problem of content quality. It is a structural change in the way people use Google.<br \/>\nAlready in 2024, SparkToro analyses estimated that over 50% of Google searches ended without any click.<br \/>\nMore recently, a Bain &amp; Company study highlighted that the introduction of AI answers can reduce organic traffic by up to 25% in some informational categories.<br \/>\nAlso in 2025, Semrush estimates that for every thousand searches carried out in the United States, only 360 clicks reach a website that talks about the topic.<br \/>\nThe share of queries triggering Google AI Overviews, according to a <a href=\"https:\/\/neotype.ai\/zeroclick-searches\/\">neotype study<\/a>, doubled between January and March 2025, rising from 6.49% to 13.14% (Semrush).<br \/>\nAccording to BrightEdge data (February 2025 &#8211; February 2026), AI Overviews grew by 58% in one year and now appear in 48% of all searches.<br \/>\nThe effect on clicks is dramatic: according to a Seer Interactive study conducted on over 25 million impressions and 15 months of data, when Google shows an AI Overview, only 6 users out of 1,000 click on an organic result.<\/p>\n<div class=\"stat-grid\">\n<div class=\"stat-card\">\n<div class=\"value\">58.5%<\/div>\n<div class=\"label\">zero-click searches in the <strong>US<\/strong><\/div>\n<div class=\"source\">Semrush 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">59.7%<\/div>\n<div class=\"label\">zero-click searches in <strong>Europe<\/strong><\/div>\n<div class=\"source\">Semrush 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">58%<\/div>\n<div class=\"label\">year-over-year growth of <strong>AI Overview<\/strong><\/div>\n<div class=\"source\">BrightEdge Feb 2026<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">48%<\/div>\n<div class=\"label\">of searches show an <strong>AI Overview<\/strong><\/div>\n<div class=\"source\">BrightEdge Feb 2026<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">\u221240%<\/div>\n<div class=\"label\">organic CTR on queries with <strong>AI Overview<\/strong><\/div>\n<div class=\"source\">BrightEdge 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">6\u2030<\/div>\n<div class=\"label\">CTR on an organic result<\/div>\n<div class=\"source\">Seer Interactive study on 3,119 queries and 15 months of data)<\/div>\n<\/div>\n<\/div>\n<h2 class=\"section-heading\">Mobile vs Desktop: a huge gap<\/h2>\n<p>Behavior changes radically depending on the device. On mobile, search is more impulsive, the screen is dominated by the AI Overview and users find the answer before even scrolling to organic results.<\/p>\n<div class=\"device-split\">\n<div class=\"device-card\">\n<div class=\"device-icon\">\ud83d\udcf1<\/div>\n<div class=\"device-pct\">77%<\/div>\n<div class=\"device-name\">Mobile \u00b7 zero-click<\/div>\n<\/div>\n<div class=\"device-card\">\n<div class=\"device-icon\">\ud83d\udda5\ufe0f<\/div>\n<div class=\"device-pct dark\">46.5%<\/div>\n<div class=\"device-name\">Desktop \u00b7 zero-click<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 0.85rem; color: var(--muted); margin-top: -1rem;\">Source: Up &amp; Social, 2025<\/p>\n<h2 class=\"section-heading\">Who is most affected<\/h2>\n<p>The impact is not uniform. Sectors with predominantly informational content are the most exposed:<\/p>\n<div class=\"bar-chart\">\n<div class=\"bar-row\">\n<span class=\"bar-label\">Healthcare \/ Education<\/span><\/p>\n<div class=\"bar-track\">\n<div class=\"bar-fill\" style=\"width: 88%;\"><span class=\"bar-value\">high impact<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"bar-row\">\n<span class=\"bar-label\">B2B Tech<\/span><\/p>\n<div class=\"bar-track\">\n<div class=\"bar-fill\" style=\"width: 80%;\"><span class=\"bar-value\">high impact<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"bar-row\">\n<span class=\"bar-label\">News \/ Media<\/span><\/p>\n<div class=\"bar-track\">\n<div class=\"bar-fill\" style=\"width: 75%;\"><span class=\"bar-value\">69% zero-click<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"bar-row\">\n<span class=\"bar-label\">E-commerce<\/span><\/p>\n<div class=\"bar-track\">\n<div class=\"bar-fill alt\" style=\"width: 22%;\"><span class=\"bar-value\">10% AIO<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Transactional queries (users who want to buy something) are more resilient: Google knows that when a user intends to purchase, they still need to click. Only 10% of commercial keywords trigger an AI Overview.<\/p>\n<h2 class=\"section-heading\">The citation paradox<\/h2>\n<p>There is, however, a data point that overturns the purely catastrophic narrative. Brands <em>cited<\/em> within AI Overviews achieve better results than those that do not appear:<\/p>\n<div class=\"stat-grid\">\n<div class=\"stat-card\">\n<div class=\"value\">+35%<\/div>\n<div class=\"label\">organic CTR for brands <strong>cited in AI Overviews<\/strong><\/div>\n<div class=\"source\">Seer Interactive 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">+91%<\/div>\n<div class=\"label\">paid CTR for brands <strong>cited in AI Overviews<\/strong><\/div>\n<div class=\"source\">Seer Interactive 2025<\/div>\n<\/div>\n<\/div>\n<blockquote class=\"htt-quote\"><p>Zero-Click Search does not only reduce traffic: it redefines what it means to be visible online.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2 class=\"section-heading\">The strategic shift<\/h2>\n<p>Historically, digital visibility was tied to the ability to intercept a query and bring the user to a website.<br \/>\nToday, with AI Overviews, visibility can exist even without direct traffic. A brand can influence the generated response, be implicitly cited or contribute to the construction of information without receiving a click.<\/p>\n<p>This introduces a fundamental strategic distinction: traffic and influence are no longer the same.<br \/>\nA piece of content may generate few visits but have a high impact on AI responses, while other content may continue to bring traffic but lose relevance in the user\u2019s decision-making process.<\/p>\n<p>The new SEO is based on content structured around E-E-A-T (Experience, Expertise, Authoritativeness, Trust), schema markup, and a strong presence on authoritative sources that Google\u2019s AI models use as references.<\/p>\n<div class=\"htt-callout\">\nThe new goal is not only to bring users to the website, but to enter the process through which AI builds the answer, thus mitigating Zero-Click Search.\n<\/div>\n<p>In this scenario, Zero-Click Search is not an anomaly, but the natural evolution of a system in which the speed of the answer becomes more important than the path to obtain it.<br \/>\nAnd this radically changes how <a href=\"https:\/\/www.htt.it\/servizi\/aeo-geo\/\">SEO, AEO and GEO<\/a> strategies must be designed.<\/p>\n<section id=\"ai-mode\" aria-labelledby=\"title-ai-mode\">\n<h2 id=\"title-ai-mode\">AI Mode: when search becomes conversation (and the click disappears)<\/h2>\n<p>If AI Overviews introduced the synthetic answer, Google\u2019s AI Mode takes the model even further: search becomes a continuous conversation.<br \/>\nThe user no longer receives a single answer, but interacts with a system that expands, reformulates and anticipates follow-up questions.<\/p>\n<p>This radically changes behavior: instead of opening multiple results, the user remains inside the AI interface.<\/p>\n<p>If AI Overviews have already reshaped the SERP, Google AI Mode represents the next paradigm shift. Launched in beta in March 2025 and rolled out at scale in May of the same year, AI Mode is an end-to-end conversational search experience powered by Gemini 2.5: no more ten blue links, just a synthetic answer with citations \u2014 similar to ChatGPT, but directly integrated into Google.<\/p>\n<div class=\"hero-stat\" style=\"margin: 2rem 0;\">\n<div class=\"hero-number\">93%<\/div>\n<div class=\"hero-label\"><strong>of searches in AI Mode end without external clicks<\/strong><br \/>\nCompared to 60% of traditional searches and 83% of those with AI Overview. AI Mode is the most extreme form of zero-click search ever measured.<\/div>\n<\/div>\n<p>Adoption has grown rapidly: in just two months after launch, usage quadrupled (from 0.25% to over 1% of search sessions). By the end of 2025, Google reported 75 million daily active users and over 100 million monthly users, with more than one billion queries processed every month.<\/p>\n<div class=\"stat-grid\">\n<div class=\"stat-card\">\n<div class=\"value\">75M<\/div>\n<div class=\"label\">daily active users by the end of 2025<\/div>\n<div class=\"source\">Google \/ Search Engine Journal<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">4\u00d7<\/div>\n<div class=\"label\">growth in 2 months after launch (May\u2013Jul 2025)<\/div>\n<div class=\"source\">Semrush, Sep 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">200+<\/div>\n<div class=\"label\">countries reached with global rollout (Oct 2025)<\/div>\n<div class=\"source\">Google<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">7.2<\/div>\n<div class=\"label\">average words per query in AI Mode vs 4 in traditional search<\/div>\n<div class=\"source\">SE Ranking 2025<\/div>\n<\/div>\n<div class=\"stat-card\">\n<div class=\"value\">32%<\/div>\n<div class=\"label\">of cited URLs in AI Mode match Google top 10 results<\/div>\n<div class=\"source\">SE Ranking 2025<\/div>\n<\/div>\n<\/div>\n<p>The structural difference compared to AI Overviews is crucial: while Overviews appear above organic results (which remain visible), AI Mode removes them entirely. Either you are cited, or you are invisible. Initially, only 1\u20133 links are shown, with the rest hidden behind a \u201cShow more\u201d. Only 32% of URLs cited in AI Mode match Google\u2019s top 10: visibility in AI no longer depends only on traditional ranking.<\/p>\n<blockquote class=\"htt-quote\"><p>\nWith AI Mode, not only are clicks reduced.<br \/>\nThe need to leave the search engine itself disappears.\n<\/p><\/blockquote>\n<p>The reason is structural: AI does not simply answer, it builds a complete informational path. Each new question is handled within the same context, without interrupting the experience. This makes the click an exception, no longer the rule.<\/p>\n<p>The impact is therefore even deeper than traditional Zero-Click Search. It is not only about losing traffic, but about losing moments of contact with the user. If the conversation stays inside AI, brands must be present within that conversation, not only in results.<\/p>\n<div class=\"htt-callout\">\nAI Mode shifts competition: not between results, but between sources that feed the answer.\n<\/div>\n<p>In this scenario, SEO, AEO and GEO fully converge: content must be understandable, citable and coherent within an AI-driven conversational flow.<\/p>\n<div class=\"htt-callout\">\n<p class=\"box-title\">AI Mode vs AI Overview: key differences<\/p>\n<p><strong>AI Overviews<\/strong> appear above organic results, which remain visible. They trigger about 25% of US searches, reduce CTR by 34\u201361% and generate zero-click in 83% of cases.<\/p>\n<p><strong>AI Mode<\/strong> is a separate experience with no blue links. It generates zero-click in 93% of cases. Queries are longer and more conversational. Only 10.7% of URLs are shared between the two modes (they are distinct ecosystems requiring different strategies).<\/p>\n<p>In January 2026, Google introduced a direct connection between the two: from AI Overview, users can move into an AI Mode conversation, creating a funnel that keeps users inside Google\u2019s ecosystem longer.\n<\/p><\/div>\n<\/section>\n<section id=\"nuova-seo\">\n<h2>What changes for SEO, AEO and GEO?<\/h2>\n<p>SEO does not disappear, but changes function. It is no longer just about driving traffic, but about influencing answers.<\/p>\n<div class=\"htt-grid\">\n<div class=\"htt-card\">\n<h3>SEO<\/h3>\n<p>Makes you visible in search results.\n<\/p><\/div>\n<div class=\"htt-card\">\n<h3>AEO<\/h3>\n<p>Makes you the answer.\n<\/p><\/div>\n<div class=\"htt-card\">\n<h3>GEO<\/h3>\n<p>Makes you part of the model.\n<\/p><\/div>\n<\/div>\n<p>This shift was already discussed in our analysis on:<br \/>\n<a href=\"https:\/\/www.htt.it\/google-e-ai-overview-il-crollo-del-traffico-organico\/\"><br \/>\nthe drop in organic traffic with AI Overviews<br \/>\n<\/a>, but here we are looking at it from a different perspective.<\/p>\n<p>We are no longer talking only about traffic, but about presence within answers.<\/p>\n<\/section>\n<section id=\"strategia\">\n<h2>What should be done now?<\/h2>\n<p>If clicks are no longer guaranteed, strategy must change.<\/p>\n<ul>\n<li>Create content that answers questions immediately<\/li>\n<li>Strengthen brand identity as a recognizable entity<\/li>\n<li>Be present on authoritative external sources<\/li>\n<li>Monitor how AI describes your brand<\/li>\n<\/ul>\n<blockquote class=\"htt-quote\"><p>\nIf you are not in the sources, you are not in the answer.<br \/>\nIf you are not in the answer, you do not exist.\n<\/p><\/blockquote>\n<p>This is the new competitive landscape.<\/p>\n<\/section>\n<section class=\"htt-faq\" aria-labelledby=\"title-faq\">\n<h2 id=\"title-faq\">Frequently asked questions about Zero-Click Search and AI<\/h2>\n<details>\n<summary>What is Zero-Click Search?<\/summary>\n<p>It is a search model where users get answers directly in the results page without clicking on any website.<br \/>\n<\/details>\n<details>\n<summary>Why is Zero-Click Search growing?<\/summary>\n<p>Because AI Overviews and generated answers provide immediate and sufficiently reliable information, reducing the need to explore further.<br \/>\n<\/details>\n<details>\n<summary>Are Google AI Overviews reliable?<\/summary>\n<p>In most cases yes. But this \u201csufficient\u201d reliability reduces the need for users to verify and therefore to click.<br \/>\n<\/details>\n<details>\n<summary>What is the connection between AI and Zero-Click Search?<\/summary>\n<p>AI accelerates Zero-Click Search by synthesizing information directly in SERPs, eliminating intermediate steps such as clicking on a site.<br \/>\n<\/details>\n<details>\n<summary>What is Google AI Mode?<\/summary>\n<p>It is a conversational search mode that turns Google into an interactive assistant where users can ask follow-up questions without leaving the interface.<br \/>\n<\/details>\n<details>\n<summary>How is AI Mode different from AI Overviews?<\/summary>\n<p>AI Overviews display an answer above organic results. AI Mode creates a conversational environment that can fully replace traditional navigation.<br \/>\n<\/details>\n<details>\n<summary>Is SEO disappearing?<\/summary>\n<p>No. But it changes role: from traffic generation to influencing AI-generated answers.<br \/>\n<\/details>\n<details>\n<summary>What is the difference between SEO, AEO and GEO?<\/summary>\n<p>SEO is about ranking in search engines. AEO optimizes content to become direct answers. GEO focuses on brand presence within generative engines.<br \/>\n<\/details>\n<details>\n<summary>Why do brands risk losing control over their narrative?<\/summary>\n<p>Because AI can respond using third-party sources, interpretations or outdated data without direct control from the brand.<br \/>\n<\/details>\n<details>\n<summary>What should be done to adapt to Zero-Click Search?<\/summary>\n<p>Companies must create clear and authoritative content, strengthen their presence on external sources and optimize to be understood and cited by AI.<br \/>\n<\/details>\n<\/section>\n<section id=\"bibliografia\" aria-labelledby=\"title-bibliografia\">\n<h2 id=\"title-bibliografia\">Sources and further reading<\/h2>\n<div class=\"htt-bibliography__grid\">\n<article class=\"htt-bibliography__card\">\nNew York Times (April 2026)<br \/>\n<a href=\"https:\/\/www.nytimes.com\/2026\/04\/07\/technology\/google-ai-overviews-accuracy.html\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nHow Accurate Are Google\u2019s A.I. Overviews?<\/a><br \/>\nAnalysis on the accuracy of Google AI Overview answers.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nSemrush (2025)<br \/>\n<a href=\"https:\/\/www.semrush.com\/blog\/zero-click-searches\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nZero-Click Search Study<br \/>\n<\/a><br \/>\nGlobal analysis of zero-click searches and AI Overview impact on organic traffic.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nBrightEdge (2025\u20132026)<br \/>\n<a href=\"https:\/\/www.brightedge.com\/resources\/weekly-ai-search-insights\" target=\"_blank\" rel=\"noopener\"><br \/>\nAI Search Insights Report<br \/>\n<\/a><br \/>\nData on AI Overview growth and impact on organic CTR.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nSeer Interactive (2025)<br \/>\n<a href=\"https:\/\/www.seerinteractive.com\/news\/seer-interactive-research-in-emarketer-analysis-of-ai-overviews-impact\" target=\"_blank\" rel=\"noopener\"><br \/>\nAI Overviews CTR Study<br \/>\n<\/a><br \/>\nStudy on 3,119 queries and over 25 million impressions analyzing AI Overview impact on clicks.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nDatos live (2025)<br \/>\n<a href=\"https:\/\/datos.live\/report\/state-of-search-q2-2025\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nState of Search Q2 2025<br \/>\n<\/a><br \/>\nBehaviors, trends and clicks across the US and Europe.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nGoogle \/ Search Engine Journal (2025)<br \/>\n<a href=\"https:\/\/www.searchenginejournal.com\/seo-pulse-ai-mode-data-ask-maps-branded-queries-go-live\/569648\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nAI Mode Data<br \/>\n<\/a><br \/>\nOfficial data and analysis on AI Mode adoption and conversational search evolution.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nConductor (2025)<br \/>\n<a href=\"https:\/\/www.conductor.com\/academy\/ai-search\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nAI Search Insights<br \/>\n<\/a><br \/>\nStrategic insights on AI impact on SEO and new visibility dynamics.<br \/>\n<\/article>\n<article class=\"htt-bibliography__card\">\nUp &amp; Social (2025)<br \/>\n<a href=\"#\" target=\"_blank\" rel=\"noopener\"><br \/>\nMobile vs Desktop Zero-Click Behavior<br \/>\n<\/a><br \/>\nAnalysis of user behavior across mobile and desktop in zero-click search.<br \/>\n<\/article>\n<\/div>\n<\/section>\n<\/article>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<style>\n.htt-article {\n    --ink: #1a1a1a;\n    --paper: #f9fafb;\n    --accent: #c8401a;\n    --rule: #d4cfc5;\n  --htt-primary: #111827;\n  --htt-muted: #5b6472;\n  --htt-border: #dbe3ef;\n  --htt-bg-soft: #f9fafb;\n  --htt-accent: #1d4ed8;\n  --htt-accent-soft: #f7f9fc;\n  --htt-warning: #92400e;\n  --htt-warning-soft: #fffbeb;\n\n   max-width: 780px;\n  margin: 0 auto;\n  padding: 18px 18px 32px;\n  color: var(--htt-primary);\n  font-size: 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Laureato in Informatica presso l&#8217;Universit\u00e0 di Pisa, coordina la visione strategica dell&#8217;agenzia accompagnando aziende e brand nella definizione di strategie integrate tra dati, creativit\u00e0 e tecnologia.<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zero-Click Search is becoming the new standard: users get answers without clicking. 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