{"id":4169,"date":"2025-03-22T10:09:58","date_gmt":"2025-03-22T09:09:58","guid":{"rendered":"https:\/\/www.htt.it\/?p=4169"},"modified":"2026-02-08T16:46:01","modified_gmt":"2026-02-08T15:46:01","slug":"magento-as-a-service-for-friends-magento-3","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/magento-as-a-service-for-friends-magento-3\/","title":{"rendered":"Magento as a Service, for friends Magento 3"},"content":{"rendered":"\n\n<!-- SECTION -->\n<section  class=\"   whitesection\" style=\"\">\n    <div class=\"testo-colonna-centrale htt-generic-text\">\n        <div class=\"htt-container\">\n            <p>Magento has been one of the world&#8217;s most popular and appreciated eCommerce platforms for years. Born as an open source platform, Magento quickly gained ground thanks to its flexibility, customization, and the vast community of developers that supports it. In 2018, Adobe&#8217;s acquisition of Magento marked a fundamental turning point, opening new possibilities and an evolutionary path that has now led to the release of Adobe Commerce as a Service, but already renamed by developers and users as Magento 3.<\/p>\n<h2>What is Adobe Commerce as a Service?<\/h2>\n<p>Adobe Commerce as a Service represents a significant transformation compared to Magento 2. It&#8217;s not simply Magento hosted in the cloud, but a completely renewed platform, entirely API-based (GraphQL and REST), designed to better meet the needs of the modern market. This new model allows you to take advantage of a scalable and secure environment, without the need to develop directly on the platform&#8217;s source code.<\/p>\n<h2>Goodbye to the Traditional Frontend<\/h2>\n<p>Magento 3 completely abandons the classic Magento frontend, including Luma and Hyva, replacing them with Adobe Commerce Storefront, a completely headless and open source solution. This allows maximum freedom for frontend developers, who can create highly customized user experiences without previous constraints.<\/p>\n<h3>Why did Adobe choose the headless path?<\/h3>\n<p>In recent years, Magento has lost ground to SaaS competitors such as Shopify and BigCommerce. These have attracted numerous companies thanks to better performance, lower maintenance costs, and less risk related to platform security and management. Adobe was forced to respond to these challenges by transforming Magento into an &#8220;as a Service&#8221; product, aiming to resolve the critical issues that most affect companies using the Adobe Commerce platform:<\/p>\n<ul>\n<li><strong>Improved performance:<\/strong> Magento historically suffered from slowness due to excessive or inefficient customizations. Magento 3 eliminates many of these problems thanks to a headless approach and infrastructure managed directly by Adobe.<\/li>\n<li><strong>High security:<\/strong> With direct management of the platform and cloud infrastructure, Adobe significantly reduces security risks, a pain point of Magento 2.<\/li>\n<li><strong>Reduced maintenance costs:<\/strong> Magento 3 eliminates the need for continuous manual and expensive updates, typical of Magento 2. Updates are automatic and included in the service.<\/li>\n<\/ul>\n<h2>Customization in Magento 3<\/h2>\n<p>Adobe Commerce as a Service radically changes the way customizations occur:<\/p>\n<ul>\n<li><strong>AppBuilder:<\/strong> modifications and customizations are no longer done directly on the main Magento code, but through AppBuilder, a separate and API-integrated environment that allows rapid and secure interventions.<\/li>\n<li><strong>Adobe Exchange Apps:<\/strong> the old &#8220;modules&#8221; now become &#8220;apps,&#8221; available through Adobe Exchange. This simplifies integration and ensures higher quality standards.<\/li>\n<\/ul>\n<p>This approach significantly improves security, stability, and performance, even if it limits transparency compared to the past. However, the benefits far outweigh the compromises.<\/p>\n<h2>Other Features from the SaaS Transition<\/h2>\n<p>Further features of the new platform have also been outlined:<\/p>\n<ul>\n<li><strong>Instant Provisioning:<\/strong> deploy new stores in minutes, accelerating time-to-market, without the need for developers.<\/li>\n<li><strong>Managed SaaS Updates:<\/strong> automatic handling of patches and releases by Adobe, ensuring the platform remains up to date without manual intervention.<\/li>\n<li><strong>Edge Delivery Services:<\/strong> amazon aws a-z contents to reduce storefront load times and caching content closer to users, resulting in faster page loads and improved user experience.<\/li>\n<li><strong>AI-Powered Content Creation:<\/strong> using generative AI for personalized content creation, including automated product descriptions and dynamic promotions, improving customer engagement and conversion rates.<\/li>\n<li><strong>Enterprise-Grade Scalability:<\/strong> support for extensive catalogs with up to 250 million SKUs and 30,000 unique prices per SKU.<\/li>\n<\/ul>\n<h2>The Future with Magento as a Service<\/h2>\n<p>Magento 3 (Adobe Commerce as a Service) represents the future of Magento, aimed at merchants who want greater stability, security, and operational simplicity, without sacrificing flexibility. Nevertheless, Magento 2, in its form of Adobe Commerce, will continue to be supported by Adobe for those companies that need total control of the code and complex customizations. The Magento 2 Open Source version, on the other hand, has finished its development, in fact Adobe intends to release only security patches but no new features. Those who want to remain on platform 2 and not go with Adobe Commerce must, as of today, start thinking about going to Mage-OS (but that&#8217;s another story).<br \/>\nAdobe&#8217;s vision is clear: Magento 3 is a platform designed to compete with the best SaaS solutions, offering superior flexibility compared to Shopify and BigCommerce, especially thanks to its headless and open source architecture on the user front.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2025\/03\/magic_quadrant_2024.webp\" alt=\"magic quadrant gartner ecommerce 2024\" \/><\/p>\n<h2>Open Source and Magento 3<\/h2>\n<p>Many companies fear the loss of the open source aspect, but Adobe has clarified: the Adobe Commerce Storefront remains fully open source. This strategic choice maintains the greatest added value of Magento: the ability to create tailor-made digital experiences without limitations.<br \/>\nMagento 3 (Adobe Commerce as a Service) is a necessary, modern, and forward-looking transformation. Adobe has responded to market demands, resolving chronic critical issues and positioning itself competitively compared to SaaS platforms. And it has a 5-year vision, where developers and experts will no longer be needed for its configuration.<br \/>\nThe future of Magento 3 therefore appears promising: superior performance, improved security, reduced costs, and intelligent customization, all integrated into a robust and reliable cloud platform that does not require high knowledge and skills as now.<br \/>\nFor companies, this translates into a stable and secure environment that allows them to focus on business growth, freeing them from daily technical problems. An initial wizard configuration that can be done by a Marketing Manager, block-buildable pages, superior performance, extreme security.<br \/>\nThe transition to Magento 3 (Magento as a Service) therefore represents a significant opportunity for the future of digital commerce and outlines the offer that a company can join in the coming years, with a wide choice in the enterprise offer between Shopify, BigCommerce, SalesForce Commerce Cloud, Sap Commerce Cloud, VTex.<br \/>\nIn the end, Adobe also took the path of simplification in the use and development of the extreme platform, relying on Artificial Intelligence and the solidity of its package.<\/p>\n<p><strong>NdR<\/strong>: HT&amp;T has developed and maintained many important ecommerce with Magento over the years (and still does), starting from Magento 1 (the first version installed was 1.2 with fashionis, a luxury fashion marketplace) and subsequently going through all versions, both open source and enterprise. Today it has various active ecommerce with various technologies and platforms where it takes care of both the technology and the strategic and communication parts.<\/p>\n<section id=\"faq-magento3-en\" class=\"faq\" role=\"region\" aria-labelledby=\"faq-magento3-en-h2\">\n<h2 id=\"faq-magento3-en-h2\">FAQ \u2013 Magento 3 &#038; Adobe Commerce as a Service<\/h2>\n<details>\n<summary aria-expanded=\"false\">\n      Is Magento 3 an official product?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Magento 3 is not an official product name. It is how developers and merchants<br \/>\n      commonly refer to Adobe Commerce as a Service, as it represents a complete<br \/>\n      architectural shift compared to Magento 2.\n    <\/div>\n<\/details>\n<details>\n<summary aria-expanded=\"false\">\n      What is the main difference between Magento 2 and Adobe Commerce as a Service?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Magento 2 is a self-hosted platform with deep code-level customization,<br \/>\n      while Adobe Commerce as a Service is a SaaS, API-first, headless platform<br \/>\n      with infrastructure, security, and updates fully managed by Adobe.\n    <\/div>\n<\/details>\n<details>\n<summary aria-expanded=\"false\">\n      Is Magento 3 a fully headless solution?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Yes. Adobe Commerce as a Service removes the traditional Magento frontend<br \/>\n      and introduces Adobe Commerce Storefront, a fully headless and open-source<br \/>\n      solution for building custom user experiences.\n    <\/div>\n<\/details>\n<details>\n<summary aria-expanded=\"false\">\n      How does customization work in Magento 3?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Customizations are no longer applied to the core platform.<br \/>\n      Instead, they are implemented through APIs, App Builder, and Adobe Exchange apps,<br \/>\n      improving stability, security, and long-term maintainability.\n    <\/div>\n<\/details>\n<details>\n<summary aria-expanded=\"false\">\n      Will Magento 2 be discontinued?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Adobe Commerce (Magento 2 enterprise) will continue to be supported.<br \/>\n      Magento Open Source will receive security patches only.<br \/>\n      Companies relying on open source should evaluate alternatives such as Mage-OS.\n    <\/div>\n<\/details>\n<details>\n<summary aria-expanded=\"false\">\n      Who is Magento 3 best suited for?<br \/>\n    <\/summary>\n<div class=\"faq__panel\">\n      Magento 3 is designed for mid-market and enterprise companies looking for<br \/>\n      scalability, security, reduced operational overhead, and deep integration<br \/>\n      within complex digital ecosystems.\n    <\/div>\n<\/details>\n<\/section>\n<section id=\"bibliography-magento3-en\" class=\"htt-bibliography\" role=\"region\" aria-labelledby=\"biblio-en-h2\">\n<h2 id=\"biblio-en-h2\">References and bibliography<\/h2>\n<div class=\"htt-biblio-grid\">\n<article class=\"htt-biblio-card\">\n<h3>Adobe Summit 2025<\/h3>\n<p>\n        Official announcement and strategic vision of Adobe Commerce as a Service,<br \/>\n        including SaaS architecture and long-term roadmap.\n      <\/p>\n<p>      <a href=\"https:\/\/business.adobe.com\/summit\/adobe-summit.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n        business.adobe.com<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"htt-biblio-card\">\n<h3>Adobe Commerce Developer Documentation<\/h3>\n<p>\n        Official technical documentation covering Adobe Commerce,<br \/>\n        App Builder, APIs, and extensibility models.\n      <\/p>\n<p>      <a href=\"https:\/\/developer.adobe.com\/commerce\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        developer.adobe.com<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"htt-biblio-card\">\n<h3>Adobe Commerce Storefront (Open Source)<\/h3>\n<p>\n        Open-source headless storefront project powering the new Adobe Commerce frontend approach.\n      <\/p>\n<p>      <a href=\"https:\/\/github.com\/adobe\/commerce-storefront\" target=\"_blank\" rel=\"noopener\"><br \/>\n        github.com\/adobe<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"htt-biblio-card\">\n<h3>Gartner \u2013 Digital Commerce Magic Quadrant<\/h3>\n<p>\n        Enterprise ecommerce platform comparison including Adobe Commerce,<br \/>\n        Shopify, BigCommerce and other leading vendors.\n      <\/p>\n<p>      <a href=\"https:\/\/www.gartner.com\/en\/documents\/4002282\" target=\"_blank\" rel=\"noopener\"><br \/>\n        gartner.com<br \/>\n      <\/a><br \/>\n    <\/article>\n<\/p><\/div>\n<\/section>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<style>\n<style>\n.htt-bibliography {\n  margin-top: 3rem;\n}\n\n.htt-biblio-grid {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n  gap: 1.25rem;\n}\n\n.htt-biblio-card {\n  border: 1px solid rgba(11,18,32,0.12);\n  border-radius: 14px;\n  padding: 1.25rem;\n  background: #fff;\n  display: flex;\n  flex-direction: column;\n  gap: .5rem;\n}\n\n.htt-biblio-card h3 {\n  margin: 0;\n  font-size: 1rem;\n}\n\n.htt-biblio-card p {\n  margin: 0;\n  font-size: .95rem;\n  line-height: 1.45;\n}\n\n.htt-biblio-card a {\n  margin-top: auto;\n  font-weight: 600;\n  color: #0b1220;\n  text-decoration: underline;\n}\n\n@media (prefers-color-scheme: dark) {\n  .htt-biblio-card {\n    background: #0b1220;\n    border-color: rgba(255,255,255,0.15);\n  }\n}\n<\/style>\n\n<\/style>\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n            <p>Are you interested in e-commerce development?<\/p>\n        <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    Massimiliano!\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/avatar_massimiliano-1.webp)\"><\/div><p>Massimiliano Baldocchi<span>Massimiliano Baldocchi is CEO of HT&#038;T Consulting and has been working in the fields of communication, marketing, and digital for over 30 years. He holds a degree in Computer Science from the University of Pisa and leads the agency\u2019s strategic vision, helping companies and brands define integrated strategies that combine data, creativity, and technology.<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":4188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,118,119],"tags":[82,95,79,105,80,94],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-en","category-news","category-news-en","tag-intelligenza-artificiale-2","tag-intelligenza-artificiale-en","tag-best-practice-2","tag-best-practice-en","tag-expertises-3","tag-expertises-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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