{"id":3903,"date":"2025-02-10T15:49:08","date_gmt":"2025-02-10T14:49:08","guid":{"rendered":"https:\/\/www.htt.it\/ai-agent-operator\/"},"modified":"2025-12-09T11:36:49","modified_gmt":"2025-12-09T10:36:49","slug":"ai-agent-operator","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/ai-agent-operator\/","title":{"rendered":"AI Agents as non-user personas and the evolution of digital interfaces"},"content":{"rendered":"\n\n\n
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In recent years, User Experience and digital interface design have undergone constant evolution. Designers of digital products, websites, e-commerce platforms, and apps, following the mantra of designing by listening and putting people and their needs at the center, have gradually understood the importance of expanding and continuously evolving the concept of user personas.<\/strong><\/p>\n

Within the complexity of actors interacting with digital systems, beyond users, there are also what are known as non-user personas<\/strong>.
\nThese personas are valuable for designing digital products in scenarios where interactions do not occur exclusively between humans<\/strong>.<\/p>\n

One example of non-user personas is AI Agents, such as Operator<\/a><\/strong>.<\/p>\n

Operator is a new tool developed by OpenAI that autonomously browses the web, performs complex actions, and automates various online tasks, such as booking flights, searching for and purchasing ingredients for a specific recipe, and filling out forms.
\nOperator is designed to interact directly with buttons, menus, and text fields on websites, which means that structure and clarity in design will become increasingly important in the near future.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Websites will need to be accessible to both humans and AI agents.<\/h3>\n

A new frontier is emerging, where designers, developers, and interface architects must consider that websites should be accessible not only to humans but also to AI agents, which some predict will soon become the primary user base.<\/p>\n

We are facing a new paradigm<\/a> that Jakob Nielsen has described as \u201cthe first new interaction model in over 60 years.<\/em>\u201d With the rise and increasing integration of AI tools, users now communicate to computers what they want to achieve without having to specify how to do it. This shifts control, with AI interpreting and executing the user\u2019s intent.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n

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In this evolving scenario, the design of websites, applications, and digital services must be necessarily clear and intuitive, as it will also impact how AI agents interact with the UI.<\/h3>\n

Will we need non-user testing for AI agents, in addition to user testing to validate designers’ choices?
\nWill AI evolve to a point where it no longer limits creativity in designing complex digital experiences, or will we have to simplify our designs to ensure they are accessible and usable for AI agents?<\/strong><\/p>\n

We don\u2019t know for sure, but it\u2019s likely that an interesting development in digital accessibility will emerge. These agents, for instance, could evolve the concept of screen readers<\/strong>, offering new possibilities for individuals using assistive technologies to interact more seamlessly with websites and apps.<\/p>\n

Currently, there are no established resources or studies to guide the design of websites or apps optimized for AI agents. However, if we think about it, there is a natural correlation with the principles of accessibility and usability promoted by the Norman Nielsen Group<\/a>, which can enhance both the “user” and “non-user” experience.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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In fact, when asking ChatGPT about the main considerations for designing interfaces for AI agents, we notice that it suggests best practices and guidelines that we already know and apply for digital accessibility<\/a>, such as:<\/p>\n