{"id":11583,"date":"2026-10-07T08:26:18","date_gmt":"2026-10-07T06:26:18","guid":{"rendered":"https:\/\/www.htt.it\/?p=11583"},"modified":"2026-10-07T13:01:36","modified_gmt":"2026-10-07T11:01:36","slug":"pinterest-seo-guide-visual-search-traffic","status":"publish","type":"post","link":"https:\/\/www.htt.it\/en\/pinterest-seo-guide-visual-search-traffic\/","title":{"rendered":"Pinterest SEO: The Guide to Mastering the Platform and Driving Traffic to Your Website"},"content":{"rendered":"\n\n<!-- SECTION -->\n<section  class=\"   whitesection\" style=\"\">\n    <div class=\"testo-colonna-centrale htt-generic-text\">\n        <div class=\"htt-container\">\n            <article class=\"htt-pinterest-article\" aria-describedby=\"pinterest-seo-intro\">\n<header class=\"htt-pinterest-header\">\n<p class=\"htt-eyebrow\">SEO, Visual Search &amp; Digital Marketing<\/p>\n<p id=\"pinterest-seo-intro\" class=\"answer-first\">\n<strong>Pinterest increasingly works as a visual search and discovery engine, as well as a social media platform.<\/strong><br \/>\nPinterest SEO therefore means helping the platform correctly understand content, images, products and context, increasing the chances that a Pin will appear in relevant searches and discovery journeys.\n<\/p>\n<\/header>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-1024x337.webp\" alt=\"Pinterest SEO guide to organic traffic\" width=\"1024\" height=\"337\" class=\"aligncenter size-large wp-image-11565\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-1024x337.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-300x99.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-480x158.webp 480w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-640x211.webp 640w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Pinterest-SEO_guida-traffico-organico-768x253.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<section aria-labelledby=\"pinterest-oggi\">\n<h2 id=\"pinterest-oggi\">Pinterest SEO: why it is still relevant<\/h2>\n<p>\nPinterest now reports more than <strong>600 million monthly active users<\/strong> and over <strong>80 billion searches per month<\/strong>.<br \/>\nAn even more interesting figure for businesses and eCommerce brands is that a significant share of these searches has commercial intent.\n<\/p>\n<p>\nThis makes Pinterest different from both traditional social networks and conventional search engines.<br \/>\nUsers are often not looking for a specific brand: they are exploring an idea, a style, a solution or a potential purchase.\n<\/p>\n<p>\nPinterest itself has stated that the majority of searches are visual and that more than half of searches on the platform are commercial in nature.<br \/>\nThis means that <strong>visual content, semantic context and search intent work together<\/strong>.\n<\/p>\n<aside class=\"htt-callout\" aria-labelledby=\"pinterest-dato\">\n<h3 id=\"pinterest-dato\">Why it matters for brands<\/h3>\n<p>\nPinterest often reaches users before their final search: while they are still developing their preferences, comparing options and deciding what they want.<br \/>\nBeing visible at this stage means entering the shortlist before demand turns into an explicit commercial keyword.\n<\/p>\n<\/aside>\n<\/section>\n<section aria-labelledby=\"cos-e-pinterest-seo\">\n<h2 id=\"cos-e-pinterest-seo\">What is Pinterest SEO?<\/h2>\n<p>\n<strong>Pinterest SEO<\/strong> is the set of optimisation activities that help Pinterest understand the meaning and relevance of a Pin, a board, a product and the profile publishing them.\n<\/p>\n<p>\nThe goal is not simply to add keywords.<br \/>\nPinterest combines multiple signals: visual content, the text associated with the Pin, related topics, the landing page, user behaviour and the context in which the content is saved or displayed.\n<\/p>\n<p>\nFor this reason, Pinterest SEO today is closer to <strong>semantic and visual optimisation<\/strong> than simple keyword stuffing.\n<\/p>\n<blockquote class=\"quotazione\">\n<p>\nOn Pinterest, you should not optimise only what you write: you also need to make what you show understandable.\n<\/p>\n<p><cite>Giulia Cancedda &#8211; HT&amp;T Consulting<\/cite>\n<\/p><\/blockquote>\n<\/section>\n<aside class=\"htt-callout\" aria-labelledby=\"pinterest-seo-riassunto\">\n<h3 id=\"pinterest-seo-riassunto\">Pinterest SEO at a glance<\/h3>\n<p>\n    <strong>Improving organic visibility on Pinterest requires five key elements:<\/strong><br \/>\n    relevant visuals, semantically clear titles and descriptions, boards aligned with search intent, a relevant landing page and, for eCommerce websites, structured and up-to-date product data.\n  <\/p>\n<\/aside>\n<section aria-labelledby=\"visual-search\">\n<h2 id=\"visual-search\">Pinterest is primarily a visual search engine<\/h2>\n<p>\nThe most important difference compared with traditional SEO is that Pinterest can understand content through images as well.<br \/>\nColours, objects, settings, style and visual relationships all contribute to discovery.\n<\/p>\n<p>\nPinterest is increasingly investing in <strong>visual search<\/strong> and artificial intelligence applied to product discovery.<br \/>\nThe platform has introduced new advertising tools specifically designed to capture visual searches and has expanded its AI-powered shopping and discovery experiences.\n<\/p>\n<p>\nThis means an image should not be chosen simply because it looks good:<br \/>\nit should clearly represent <strong>the product, the context and the intent<\/strong> for which you want to be discovered.\n<\/p>\n<div class=\"htt-grid htt-grid--2\">\n<article class=\"htt-card\">\n<h3>Clear visual<\/h3>\n<p>\nThe main subject should be immediately recognisable, avoiding images that are too generic or unrelated to the landing page.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Consistent context<\/h3>\n<p>\nPinterest should be able to connect the image, title, description and landing page to the same topic.\n<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section aria-labelledby=\"fattori-pinterest\">\n<h2 id=\"fattori-pinterest\">Which elements influence a Pin&#8217;s visibility?<\/h2>\n<p>\nPinterest does not publish a complete ranking formula, but its official documentation highlights several elements that businesses can work on directly.\n<\/p>\n<div class=\"htt-grid htt-grid--2\">\n<article class=\"htt-card\">\n<h3>Pin title<\/h3>\n<p>\nThe title can contain up to 100 characters.<br \/>\nIt should clearly describe the idea, product or solution, including the main concepts in a natural and easy-to-understand way.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Description<\/h3>\n<p>\nPinterest allows descriptions of up to 800 characters.<br \/>\nAlthough they are not usually displayed in the feed or search results, Pinterest explicitly states that it uses them to determine content relevance and show it to the right audience.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Image or video<\/h3>\n<p>\nVisual content is a key signal.<br \/>\nFor static Pins, the vertical <strong>2:3<\/strong> format, for example 1000 \u00d7 1500 pixels, remains one of the formats recommended by the platform.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Related topics<\/h3>\n<p>\nWhen publishing a Pin, Pinterest allows you to associate up to ten related topics, helping the system better understand its context and show it to people interested in similar ideas.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Landing page<\/h3>\n<p>\nThe Pin and the linked page should focus on the same topic.<br \/>\nA visual that promises one thing but leads to a generic or poorly relevant page creates a weak experience both for the user and for the wider discovery ecosystem.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Engagement<\/h3>\n<p>\nSaves, clicks and other interactions help Pinterest understand whether a piece of content is genuinely useful to the audience it is being shown to.\n<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section aria-labelledby=\"keyword-pinterest\">\n<h2 id=\"keyword-pinterest\">How to do keyword research for Pinterest<\/h2>\n<p>\nKeywords are still important, but keyword research should start with Pinterest itself rather than relying only on SEO tools designed for Google.\n<\/p>\n<p>\nUsers may use different terminology, combinations and seasonal patterns compared with traditional Search.<br \/>\nFor this reason, one of the most useful sources is often <strong>Pinterest Trends<\/strong>.\n<\/p>\n<p>\nThe tool allows you to track search and save trends, identify seasonal patterns, compare keywords, analyse shopping categories and, for some accounts, view trends specific to your own audience.\n<\/p>\n<ol class=\"htt-checklist\">\n<li>\n<strong>Start with intent.<\/strong><br \/>\nAsk yourself what the user is really looking for: inspiration, comparison, a tutorial, a product, a style, a gift idea, a recipe, a project or a solution.\n<\/li>\n<li>\n<strong>Analyse Pinterest Trends.<\/strong><br \/>\nCompare terms, seasonality and related searches before building your editorial plan.\n<\/li>\n<li>\n<strong>Review search suggestions.<\/strong><br \/>\nThe queries suggested by the platform help you understand the language actually used by your audience.\n<\/li>\n<li>\n<strong>Build topic clusters.<\/strong><br \/>\nDo not publish disconnected Pins: create coherent groups of content around themes, needs and categories.\n<\/li>\n<li>\n<strong>Match the keyword to the visual context.<\/strong><br \/>\nIf you want to rank for a specific concept, the image should also be clearly aligned with that concept.\n<\/li>\n<\/ol>\n<\/section>\n<section aria-labelledby=\"profilo-pinterest\">\n<h2 id=\"profilo-pinterest\">How to optimise your Pinterest profile and boards<\/h2>\n<p>\nA well-structured business account helps both users and the platform immediately understand what the brand offers.\n<\/p>\n<p>\nThe first technical step is to <strong>claim your website on Pinterest<\/strong>.<br \/>\nClaiming connects the domain to the business profile and provides additional insights into content coming from your website.\n<\/p>\n<p>\nWhen an image from a claimed website is saved to Pinterest, the owner&#8217;s profile is associated with the Pin, increasing source recognition.\n<\/p>\n<h3>Profile name and description<\/h3>\n<p>\nClearly describe your business, industry, products and main areas of interest.<br \/>\nThe bio should not become an artificial sequence of keywords: it should allow both people and the platform to immediately understand who you are.\n<\/p>\n<h3>Boards<\/h3>\n<p>\nBoards should reflect real categories and interests of your audience.<br \/>\nDescriptive titles and a consistent structure help build the context in which Pins are interpreted.\n<\/p>\n<p>\nA board simply called <em>Ideas<\/em> communicates very little.<br \/>\nA board such as <em>Modern living room design<\/em>, on the other hand, clearly defines both topic and intent.\n<\/p>\n<\/section>\n<section aria-labelledby=\"pin-ottimizzato\">\n<h2 id=\"pin-ottimizzato\">How to create a search-optimised Pin<\/h2>\n<p>\nAn effective Pin should be designed like a small visual landing page: it should attract attention, immediately explain what it offers and guide the user towards the next step.\n<\/p>\n<div class=\"htt-callout\" aria-labelledby=\"pin-anatomia\">\n<h3 id=\"pin-anatomia\">Anatomy of an SEO-friendly Pin<\/h3>\n<p>\n<strong>Visual:<\/strong> vertical, easy to read and consistent with the content.<br \/>\n<strong>Title:<\/strong> descriptive, with the main concept immediately clear.<br \/>\n<strong>Description:<\/strong> complete and semantically consistent.<br \/>\n<strong>Topics:<\/strong> relevant to the content and intent.<br \/>\n<strong>URL:<\/strong> pointing to a page genuinely related to the Pin.<br \/>\n<strong>CTA:<\/strong> useful when there is a natural next action to take.\n<\/p>\n<\/div>\n<p>\nIt can be useful to create multiple creative assets for the same content or product, provided that each Pin adds a different visual or informational angle.<br \/>\nSimply duplicating the same asset does not create additional value.\n<\/p>\n<\/section>\n<section aria-labelledby=\"hashtag-pinterest\">\n<h2 id=\"hashtag-pinterest\">Do hashtags still matter for Pinterest SEO?<\/h2>\n<p>\nPinterest still allows hashtags in descriptions, but <strong>I would not consider them a core part of an SEO strategy<\/strong>.\n<\/p>\n<p>\nIt is far more important to work on the title, natural description, visual relevance, related topics, board structure and the quality of the linked page.\n<\/p>\n<p>\nThe old approach based on long sequences of hashtags can therefore be safely abandoned.<br \/>\nIf used, hashtags should be limited in number and genuinely relevant.\n<\/p>\n<\/section>\n<section aria-labelledby=\"rich-pin\">\n<h2 id=\"rich-pin\">Rich Pins and structured data: connecting Pinterest to your website<\/h2>\n<p>\nFor articles and products, it is useful to allow Pinterest to retrieve structured information directly from the website.\n<\/p>\n<p>\n<strong>Rich Pins<\/strong> synchronise information from the original page and can keep elements such as title, description, price and availability up to date.\n<\/p>\n<p>\nFor articles, Pinterest supports data from <strong>Open Graph and Schema.org markup<\/strong>.<br \/>\nThis makes it important to keep the page title, description, images and structured data consistent.\n<\/p>\n<p>\nIt is the same principle we see in the broader evolution of search: structured and semantically clear content helps different platforms better understand information.<br \/>\nWe explored this shift in more detail in our article on <a href=\"https:\/\/www.htt.it\/en\/seo-geo-ai-brand-visibility\/\"><strong>SEO, AEO and GEO in the age of artificial intelligence<\/strong><\/a>.\n<\/p>\n<\/section>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-1024x572.webp\" alt=\"inspiration and growth opportunities for eCommerce\" width=\"1024\" height=\"572\" class=\"aligncenter size-large wp-image-11568\" srcset=\"https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-1024x572.webp 1024w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-300x167.webp 300w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-480x268.webp 480w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-640x357.webp 640w, https:\/\/www.htt.it\/wp-content\/uploads\/2026\/10\/Ispirazione-al-design-digitale-768x429.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<section aria-labelledby=\"pinterest-ecommerce\">\n<h2 id=\"pinterest-ecommerce\">Pinterest SEO for eCommerce: catalogues and Product Pins<\/h2>\n<p>\nFor an eCommerce business, Pinterest SEO should not stop at manually created Pins.<br \/>\nA product catalogue makes it possible to turn the store feed into <strong>Product Pins<\/strong> that can be updated at scale.\n<\/p>\n<p>\nProduct Pins can display information such as title, description, price and availability.<br \/>\nPinterest also states that Product Pins can be distributed organically across the platform.\n<\/p>\n<p>\nTo use retail catalogues correctly, it is important to keep the feed and website synchronised, claim the domain and promptly resolve any catalogue errors.\n<\/p>\n<aside class=\"htt-callout\" aria-labelledby=\"feed-seo\">\n<h3 id=\"feed-seo\">The feed becomes part of SEO<\/h3>\n<p>\nFor an eCommerce business, the product title and description in the feed are not only useful for catalogue management: they also contribute to how Pinterest understands and presents the product within its discovery and shopping experience.\n<\/p>\n<\/aside>\n<\/section>\n<section aria-labelledby=\"pinterest-ai\">\n<h2 id=\"pinterest-ai\">Pinterest SEO, visual search and artificial intelligence<\/h2>\n<p>\nPinterest is moving visual discovery towards a model that is increasingly influenced by artificial intelligence.\n<\/p>\n<p>\nThe platform has introduced tools such as <strong>Ask Pinterest<\/strong>, designed to experiment with more complex conversational and visual-first searches, and continues to develop systems that combine the Taste Graph, images, behaviour and intent to personalise recommendations.\n<\/p>\n<p>\nThis makes it increasingly less useful to think of Pinterest SEO as simple keyword optimisation.<br \/>\nThe real objective is to build <strong>visual and informative content that the system can understand, classify and correctly connect to users&#8217; interests<\/strong>.\n<\/p>\n<blockquote class=\"quotazione\">\n<p>\nThe future of Pinterest SEO is not about choosing between keywords and images: it is about making keywords, images, products, context and intent work together coherently.\n<\/p>\n<p><cite>Giulia Cancedda &#8211; Head of Paid Media, HT&amp;T Consulting<\/cite>\n<\/p><\/blockquote>\n<\/section>\n<section aria-labelledby=\"stagionalita-pinterest\">\n<h2 id=\"stagionalita-pinterest\">Pinterest SEO and seasonality: publish before demand begins<\/h2>\n<p>\nOne of the most important aspects of Pinterest is that users use the platform to <strong>plan ahead<\/strong>.\n<\/p>\n<p>\nChristmas, weddings, seasonal home decor, travel, fashion, recipes and gift ideas often start attracting searches before demand reaches its peak.\n<\/p>\n<p>\nPinterest Trends makes it possible to observe how interest grows, reaches a peak and then declines.<br \/>\nYour editorial strategy should therefore anticipate the peak rather than chase it.\n<\/p>\n<p>\nContent about Christmas decorations published when everyone is already buying may be too late.<br \/>\nOn Pinterest, it is often necessary to build visibility <strong>weeks or even months in advance<\/strong>.\n<\/p>\n<\/section>\n<section aria-labelledby=\"misurare-pinterest\">\n<h2 id=\"misurare-pinterest\">How to measure whether Pinterest SEO is working<\/h2>\n<p>\nImpressions alone are not enough.<br \/>\nA business-oriented Pinterest strategy should distinguish at least between visibility, interest and traffic to the website.\n<\/p>\n<div class=\"htt-grid htt-grid--2\">\n<article class=\"htt-card\">\n<h3>Impressions<\/h3>\n<p>\nThey measure how often the content is shown and help you understand whether Pinterest is expanding its distribution.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Saves<\/h3>\n<p>\nThey indicate that users consider the content useful or interesting enough to save it for future reference.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Outbound clicks<\/h3>\n<p>\nThey are particularly important when the goal is to generate qualified traffic to a website, blog or eCommerce store.\n<\/p>\n<\/article>\n<article class=\"htt-card\">\n<h3>Conversions<\/h3>\n<p>\nFor eCommerce and lead generation, Pinterest traffic should be connected to the actions generated on the website rather than analysed only through platform metrics.\n<\/p>\n<\/article>\n<\/div>\n<p>\nPinterest Analytics allows you to assess the performance of your profile and content.<br \/>\nHowever, to evaluate the platform&#8217;s real business contribution, it is advisable to combine these data with external analytics and attribution systems.\n<\/p>\n<p>\nThis is the same topic we explore in our in-depth article on <a href=\"https:\/\/www.htt.it\/en\/marketing-attribution-mta-lift-tests-marketing-mix-modeling\/\"><strong>marketing attribution, Lift Tests and Marketing Mix Modelling<\/strong><br \/>\n<\/a>.\n<\/p>\n<\/section>\n<section aria-labelledby=\"errori-pinterest\">\n<h2 id=\"errori-pinterest\">The most common Pinterest SEO mistakes<\/h2>\n<ul class=\"htt-checklist\">\n<li>\n<strong>Treating Pinterest like Instagram.<\/strong><br \/>\nPinterest is built around search and planning, not just feed consumption.\n<\/li>\n<li>\n<strong>Keyword stuffing.<\/strong><br \/>\nArtificially repeating keywords does not replace relevance between visual content, text and destination.\n<\/li>\n<li>\n<strong>Using generic images.<\/strong><br \/>\nA visually appealing but poorly recognisable image makes it harder to understand the topic and product.\n<\/li>\n<li>\n<strong>Ignoring Pinterest Trends.<\/strong><br \/>\nSeasonality is crucial: publishing at the wrong time can significantly reduce the potential of your content.\n<\/li>\n<li>\n<strong>Linking Pins to irrelevant landing pages.<\/strong><br \/>\nUsers should find exactly what the Pin promised when they reach your website.\n<\/li>\n<li>\n<strong>Not claiming your domain.<\/strong><br \/>\nThis means losing an important connection between your website and the content saved from it on Pinterest.\n<\/li>\n<li>\n<strong>Not using catalogues for eCommerce.<\/strong><br \/>\nManaging hundreds or thousands of products manually limits scalability and makes it harder to keep product information up to date.\n<\/li>\n<\/ul>\n<\/section>\n<section aria-labelledby=\"piano-pinterest\">\n<h2 id=\"piano-pinterest\">A Pinterest SEO strategy in 7 steps<\/h2>\n<ol class=\"htt-checklist\">\n<li>\n<strong>Set up your business account correctly and claim your domain.<\/strong>\n<\/li>\n<li>\n<strong>Analyse search behaviour through Pinterest Trends.<\/strong>\n<\/li>\n<li>\n<strong>Organise boards and topic clusters around your audience&#8217;s real search intent.<\/strong>\n<\/li>\n<li>\n<strong>Create recognisable visuals that are consistent with the topic.<\/strong>\n<\/li>\n<li>\n<strong>Optimise titles, descriptions, related topics and landing pages.<\/strong>\n<\/li>\n<li>\n<strong>If you sell online, connect your catalogue and Product Pins.<\/strong>\n<\/li>\n<li>\n<strong>Measure impressions, saves, clicks and conversions, and use the data to improve your editorial strategy.<\/strong>\n<\/li>\n<\/ol>\n<\/section>\n<section aria-labelledby=\"conclusione-pinterest\">\n<h2 id=\"conclusione-pinterest\">Pinterest SEO today means optimising for discovery, not just keywords<\/h2>\n<p>\nPinterest continues to be an interesting platform for driving qualified traffic to websites and eCommerce stores, but its value goes beyond simple referral traffic.\n<\/p>\n<p>\nIt is an environment where users <strong>search, compare, save, plan and discover<\/strong> before making a decision.\n<\/p>\n<p>\nThe most effective strategy is therefore not to fill descriptions with keywords or hashtags, but to build a coherent system across <strong>visuals, content, metadata, website, catalogue, trends and user intent<\/strong>.\n<\/p>\n<p>\nThis consistency helps Pinterest understand what your content represents and show it when it can become genuinely useful to users.\n<\/p>\n<p>\nHT&amp;T can help you achieve your goals through Pinterest SEO.\n<\/p>\n<\/section>\n<section class=\"faq htt-faq\" aria-labelledby=\"faq-pinterest-title\">\n<h2 id=\"faq-pinterest-title\">Frequently asked questions about Pinterest SEO<\/h2>\n<details class=\"faq-item\">\n<summary>What is Pinterest SEO?<\/summary>\n<div>\n<p>\nPinterest SEO is the set of activities that help Pinterest correctly understand and distribute Pins, boards, products and content based on users&#8217; searches and interests.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Is Pinterest a social network or a search engine?<\/summary>\n<div>\n<p>\nPinterest includes social features, but it defines itself as a visual search and discovery platform. Users use it to search for ideas, products and inspiration, and to plan activities and purchases.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Are keywords still important on Pinterest?<\/summary>\n<div>\n<p>\nYes. Keywords help define topic and intent, but they should be used together with relevant visuals, clear descriptions, related topics, coherent boards and landing pages that genuinely match the content.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Do hashtags still help a Pin rank?<\/summary>\n<div>\n<p>\nPinterest still allows hashtags in descriptions, but they should not be the focus of an SEO strategy. The title, description, visual content, context and overall relevance are more important.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What is the best format for a Pinterest Pin?<\/summary>\n<div>\n<p>\nFor image Pins, Pinterest generally recommends a vertical 2:3 format, for example 1000 \u00d7 1500 pixels. Much longer formats may be cropped in feeds.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Why should you claim your website on Pinterest?<\/summary>\n<div>\n<p>\nClaiming your website connects the domain to your Pinterest profile and provides additional insights into content coming from your site. When images from the claimed domain are saved, your profile can be associated with those Pins.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What are Rich Pins?<\/summary>\n<div>\n<p>\nRich Pins retrieve structured information directly from the linked website. Depending on the content type, they can synchronise information related to articles or products, helping Pins remain more consistent with the original page.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Is Pinterest useful for eCommerce?<\/summary>\n<div>\n<p>\nYes, especially in sectors with a strong visual and discovery component. Through catalogues and Product Pins, an eCommerce business can organically distribute up-to-date information about products, prices and availability, and later use these assets in Shopping campaigns as well.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>How do you find keywords for Pinterest?<\/summary>\n<div>\n<p>\nPinterest Trends is one of the most useful tools because it allows you to analyse searches, saves, seasonal trends and shopping categories directly based on Pinterest user behaviour.\n<\/p>\n<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Are Pinterest SEO and Google SEO the same thing?<\/summary>\n<div>\n<p>\nNo. They share some principles, such as clarity, relevance and content quality, but Pinterest places much greater emphasis on visuals, interests, saves, boards and internal discovery signals.\n<\/p>\n<\/div>\n<\/details>\n<\/section>\n<section class=\"bibliografia article-bibliography\" aria-labelledby=\"fonti-pinterest-title\">\n<h2 id=\"fonti-pinterest-title\">Sources and further reading<\/h2>\n<div class=\"biblio-grid\">\n<article class=\"biblio-item\">\n      <strong>Pinterest Help \u2014 Pin specifications<\/strong><\/p>\n<p>\n        Official documentation covering Pin formats, aspect ratios, titles, descriptions and technical requirements.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/article\/review-pin-specs\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        View Pin specifications \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Pinterest Trends<\/strong><\/p>\n<p>\n        Official guide to the tool used to analyse searches, saves, seasonal trends and shopping trends.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/article\/pinterest-trends\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        Explore Pinterest Trends \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Claim your website<\/strong><\/p>\n<p>\n        Official documentation on claiming your domain and connecting your website with Pins saved from it on Pinterest.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/article\/claim-your-website\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        Claim your website \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Rich Pins<\/strong><\/p>\n<p>\n        Technical guide to Rich Pins and the use of Open Graph and Schema.org markup for products and content.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/article\/rich-pins\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        Learn more about Rich Pins \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Shopping on Pinterest<\/strong><\/p>\n<p>\n        Official documentation on Product Pins, catalogues and how products are presented to users.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/guide\/shopping-on-pinterest\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        View the Shopping guide \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Retail catalogues<\/strong><\/p>\n<p>\n        Requirements and guidance on Pinterest catalogues, data source synchronisation and Product Pin updates.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/article\/before-you-get-started-with-catalogs\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        Learn more about catalogues \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Business \u2014 Shopping Ads<\/strong><\/p>\n<p>\n        Official guide to creating Shopping Ads campaigns using products from your catalogue.\n      <\/p>\n<p>      <a href=\"https:\/\/help.pinterest.com\/it\/business\/article\/shopping-ads\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        View the Shopping Ads guide \u2192<br \/>\n      <\/a><br \/>\n    <\/article>\n<article class=\"biblio-item\">\n      <strong>Pinterest Newsroom \u2014 Visual Search Ads<\/strong><\/p>\n<p>\n        2026 announcement on the evolution of visual search, new advertising opportunities and the growing role of visual and commercial intent.\n      <\/p>\n<p>      <a href=\"https:\/\/newsroom.pinterest.com\/news\/new-pinterest-visual-search-performance-ads\/\"\n         target=\"_blank\"\n         rel=\"noopener noreferrer\"><br \/>\n        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.quotazione,\n  .htt-pinterest-article blockquote {\n    padding: 22px;\n  }\n\n  .htt-pinterest-article ul,\n  .htt-pinterest-article ol {\n    padding: 20px 22px;\n  }\n\n  .htt-pinterest-article ol {\n    padding-left: 42px;\n  }\n\n  .htt-faq summary {\n    padding: 18px 48px 18px 20px;\n  }\n\n  .htt-faq details div {\n    padding: 0 20px 20px;\n  }\n}\n<\/style>\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n            <p>Do you want an SEO strategy for your Pinterest channel that delivers measurable results?<\/p>\n        <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    !\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2025\/05\/avatar_asia.webp)\"><\/div><p> <!--span>Asia Frangioni is a Web Marketing Specialist at HT&T Consulting. She supports the planning and management of digital projects, working closely with clients and internal teams to develop marketing activities focused on growth and online visibility.\r\nShe contributes to digital campaigns, content development, communication initiatives and marketing projects, helping coordinate day-to-day operations and monitor performance. With a cross-functional perspective and a strong focus on client needs, she supports the implementation of effective strategies aligned with business objectives.<\/span><\/p-->                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":11572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,121],"tags":[198,679,1094,1372,1358,1369,1374,200,1376,1373],"class_list":["post-11583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency","category-best-practice-en","tag-ai-en","tag-digital-marketing-2","tag-ecommerce-marketing","tag-pinterest-catalogues","tag-pinterest-marketing","tag-product-pins","tag-rich-pins","tag-seo-2-en","tag-visual-discovery","tag-visual-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest SEO Guide: How to Increase Visibility and Drive Traffic .<\/title>\n<meta name=\"description\" content=\"Learn how Pinterest SEO 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