{"id":9107,"date":"2025-11-12T09:46:18","date_gmt":"2025-11-12T08:46:18","guid":{"rendered":"https:\/\/www.htt.it\/?page_id=9107"},"modified":"2026-05-10T16:54:23","modified_gmt":"2026-05-10T14:54:23","slug":"ecommerce-development-shopify-magento-pisa-tuscany","status":"publish","type":"page","link":"https:\/\/www.htt.it\/en\/ecommerce-development-shopify-magento-pisa-tuscany\/","title":{"rendered":"Shopify &amp; Magento 2 eCommerce Development | Digital Agency in Tuscany (Pontedera) with 25 Years of Experience"},"content":{"rendered":"\n\n<!-- SECTION -->\n<section  class=\"   whitesection\" style=\"\">\n    <div class=\"testo-colonna-centrale htt-generic-text\">\n        <div class=\"htt-container\">\n            <p><!-- Title: Shopify & Magento 2 eCommerce Development | Digital Agency in Tuscany (Pisa) with 25 Years of Experience Meta description: We design Shopify Plus and Magento 2 eCommerce projects, from idea to go-live. 25 years of experience, \u201cfrom zero to hero\u201d cases in Italy and Europe. Audit, UX\/CRO, SEO, ERP\/PIM integrations. Contact us. --><\/p>\n<article id=\"lp-ecommerce-shopify-magento\" class=\"lp container\" role=\"article\" aria-labelledby=\"lp-title\">\n<header class=\"lp-hero\" role=\"banner\">\n<h2 id=\"lp-title\">Shopify and Magento 2 eCommerce development in Pisa, Tuscany<\/h2>\n<p class=\"lead\">\nHT&amp;T Consulting is a digital agency based in <strong>Pontedera, in the province of Pisa<\/strong>.<br \/>\nFor over <strong>25 years<\/strong>, we have designed and developed eCommerce projects on <strong>Shopify \/ Shopify Plus<\/strong> and <strong>Magento 2 \/ Adobe Commerce<\/strong> for companies in Tuscany, Italy and Europe, from <em>concept<\/em> to go-live, with <strong>continuous development<\/strong>, SEO and growth.<br \/>\n\u201c<strong>From zero to hero<\/strong>\u201d success cases in <strong>Italy<\/strong> and <strong>Europe<\/strong>.<\/p>\n<p class=\"proof\" aria-label=\"Key facts\">25+ years \u00b7 Shopify &amp; Magento 2 \u00b7 Zero \u2192 Hero \u00b7 Pisa \u00b7 Tuscany \u00b7 EU projects<\/p>\n<p class=\"cta-line\"><a class=\"button cta\" href=\"\/contatti\/\" aria-label=\"Request an eCommerce consultation with HT&amp;T\">Talk to an expert<\/a><br \/>\n<a class=\"link secondary\" href=\"https:\/\/www.htt.it\/en\/case-studies\/\" aria-label=\"View our eCommerce case studies\">View case studies<\/a><\/p>\n<\/header>\n<section class=\"answer-first\" aria-labelledby=\"answer-first-h2\">\n<h2 id=\"answer-first-h2\">What is eCommerce development on Shopify or Magento 2?<\/h2>\n<p>\n    eCommerce development on <strong>Shopify \/ Shopify Plus<\/strong> or <strong>Magento 2 (Adobe Commerce)<\/strong> consists of designing, building and optimizing a scalable online store, integrated with business systems (ERP, PIM, CRM) and focused on conversion, performance and international growth.\n  <\/p>\n<p>\n    The choice between Shopify and Magento depends on the complexity of the business model, B2B\/B2C needs, mission-critical integrations, time-to-market and total cost of ownership (TCO).\n  <\/p>\n<\/section>\n<nav class=\"lp-toc\" aria-label=\"Content index\">\n<ol>\n<li><a href=\"#perche-htt\">Why HT&amp;T (pragmatism and growth)<\/a><\/li>\n<li><a href=\"#servizi-end-to-end\">End-to-end services<\/a><\/li>\n<li><a href=\"#shopify-plus\">Shopify \/ Shopify Plus<\/a><\/li>\n<li><a href=\"#magento2\">Magento 2 \/ Adobe Commerce<\/a><\/li>\n<li><a href=\"#quando-cosa\">When to choose what<\/a><\/li>\n<li><a href=\"#integrazioni-seo\">Integrations, SEO &amp; performance<\/a><\/li>\n<li><a href=\"#territorio\">We are in Tuscany (Pisa), working in Italy and Europe<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<li><a href=\"#contatti\">Contact<\/a><\/li>\n<\/ol>\n<\/nav>\n<section id=\"perche-htt\" aria-labelledby=\"perche-htt-h2\">\n<h2 id=\"perche-htt-h2\">Why HT&amp;T: clear goals, clean execution, numbers on the table<\/h2>\n<p>We do not promise magic: we bring <strong>process<\/strong>, <strong>craft<\/strong> and <strong>measurement<\/strong>. We define realistic KPIs, release in sprints<br \/>\nand reduce <em>time-to-value<\/em>. From the first workshop to go-live, we take care of <strong>UX\/CRO<\/strong>, tracking and <strong>scalability<\/strong>.<br \/>\nOur history is made of projects that move <strong>from zero to solid results<\/strong>, with attention to <strong>maintainability<\/strong> and <strong>total cost<\/strong>.<\/p>\n<\/section>\n<section id=\"servizi-end-to-end\" aria-labelledby=\"servizi-h2\">\n<h2 id=\"servizi-h2\">End-to-end services: from idea to growth<\/h2>\n<ul class=\"cols\">\n<li><strong>Discovery &amp; TCO<\/strong>: requirements, priorities, roadmap and effort\/cost estimation.<\/li>\n<li><strong>UX\/UI &amp; CRO<\/strong>: architecture, wireframes, visual design and A\/B testing on key pages.<\/li>\n<li><strong>Setup and development<\/strong>: custom themes, apps\/modules, headless if needed.<\/li>\n<li><strong>Integrations<\/strong>: ERP, PIM, DAM, WMS, CRM, payments, tax, marketplace.<\/li>\n<li><strong>SEO &amp; content<\/strong>: intent research, editorial plans, schema markup.<\/li>\n<li><strong>Analytics &amp; privacy<\/strong>: measurement, dashboards, consent and compliance.<\/li>\n<li><strong>Go-live &amp; SRE<\/strong>: performance, resilience, runbooks and growth plans.<\/li>\n<li><strong>Continuous development<\/strong>: quarterly backlog, continuous optimizations.<\/li>\n<\/ul>\n<\/section>\n<section class=\"ecommerce-data\" aria-labelledby=\"ecommerce-data-h2\">\n<h2 id=\"ecommerce-data-h2\">Key data on eCommerce in Europe<\/h2>\n<div class=\"data-grid\">\n<div class=\"data-card\">\n<div class=\"data-number\">70%+<\/div>\n<div class=\"data-label\">\n        European consumers buy online every year\n      <\/div>\n<\/p><\/div>\n<div class=\"data-card\">\n<div class=\"data-number\">\u2191 Cross-border<\/div>\n<div class=\"data-label\">\n        Growth higher than the domestic market in many EU countries\n      <\/div>\n<\/p><\/div>\n<div class=\"data-card\">\n<div class=\"data-number\">\u201320\/30%<\/div>\n<div class=\"data-label\">\n        Reduction in operational errors with ERP\u2013eCommerce integration\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<blockquote>\n<p>\n      Integration between eCommerce systems and management systems is now a competitive factor, not an optional improvement.\n    <\/p>\n<\/blockquote>\n<\/section>\n<section id=\"shopify-plus\" aria-labelledby=\"shopify-h2\">\n<h2 id=\"shopify-h2\">Why choose Shopify or Shopify Plus for a D2C eCommerce?<\/h2>\n<p>Ideal for <strong>multi-country D2C<\/strong> and rapid rollouts. We offer high-performing themes, <em>Checkout Extensibility<\/em>,<br \/>\nselected apps, <strong>B2B on Plus<\/strong> and <em>event-driven<\/em> integrations. We leverage the ecosystem to shorten releases and<br \/>\nkeep costs predictable.<\/p>\n<ul>\n<li>Market setup, currencies, payment methods, taxation.<\/li>\n<li>Technical SEO on themes &amp; content; <em>rich results<\/em> and schema.org.<\/li>\n<li>Storefront API \/ Hydrogen if headless is needed.<\/li>\n<li>Clean tracking and performance audits (CWV).<\/li>\n<\/ul>\n<p>\n  With the most recent releases, <strong>Shopify Plus<\/strong> natively integrates <strong>advanced B2B<\/strong> features, <strong>multi-level market<\/strong> management, extensible checkout through <em>Checkout Extensibility<\/em> and automation tools for catalogs, pricing and operational flows.\n<\/p>\n<p>\n  On the front of <strong>AI applied to eCommerce<\/strong>, Shopify has opened integration with generative models and conversational agents, making APIs and tools available that enable connection with systems such as <strong>ChatGPT<\/strong> to enable <em>agentic eCommerce<\/em> experiences: semantic search, purchase assistance, product configuration and guided customer journeys.\n<\/p>\n<p>\n  For <strong>multi-country D2C<\/strong> brands that want to scale in Europe while maintaining <strong>centralized governance<\/strong>, predictable costs and release speed, Shopify Plus is now one of the fastest solutions to bring to maturity.\n<\/p>\n<\/section>\n<blockquote>\n<p>\n    \u201cTime-to-market and scalability are now decisive factors in the success of an international eCommerce project.\u201d\n  <\/p>\n<p>  <cite>EU eCommerce Trends 2026<\/cite>\n<\/p><\/blockquote>\n<section id=\"magento2\" aria-labelledby=\"magento-h2\">\n<h2 id=\"magento-h2\">When is Magento 2 (Adobe Commerce) the most solid choice?<\/h2>\n<p>A sensible choice for <strong>complex B2B<\/strong>, articulated catalogs and specific processes. We are comfortable with custom modules,<br \/>\napproval workflows, multiple price lists, RFQs and governance on environments and security.<\/p>\n<ul>\n<li>Composable architectures, custom modules, API first.<\/li>\n<li>Robust integrations with ERP\/PIM\/WMS and legacy systems.<\/li>\n<li>Performance, caching and security hardening.<\/li>\n<li>Evolutionary roadmap and continuous regression testing.<\/li>\n<\/ul>\n<p>\n  <strong>Adobe Commerce (Magento 2)<\/strong> remains a solid choice in enterprise contexts<br \/>\n  with needs for <strong>advanced dynamic pricing<\/strong>, multi-level approval workflows,<br \/>\n  complex catalogs and deep integrations with legacy systems.\n<\/p>\n<p>\n  The <strong>Adobe Commerce Cloud<\/strong> version offers managed infrastructure,<br \/>\n  security tools, automatic scalability and integrated enterprise services,<br \/>\n  positioning itself as a structured alternative to Shopify Plus in high-complexity projects.\n<\/p>\n<p>\n  It is particularly suitable when the data model, business logic or B2B processes<br \/>\n  require non-negotiable application and server-side control.\n<\/p>\n<\/section>\n<blockquote>\n<p>\n    \u201cIn digital B2B, process complexity matters more than the platform.\u201d\n  <\/p>\n<p>  <cite>Observations on enterprise eCommerce projects<\/cite>\n<\/p><\/blockquote>\n<section id=\"quando-cosa\" aria-labelledby=\"quando-h2\">\n<h2 id=\"quando-h2\">When to choose what (quick guidelines)<\/h2>\n<div class=\"scenarios\" role=\"group\" aria-label=\"Choice scenarios\">\n<article>\n<h3>Scenario A \u2014 D2C growing across multiple countries<\/h3>\n<p><strong>Shopify<\/strong> for time-to-market, lean governance, apps and optimized checkout.<\/p>\n<\/article>\n<article>\n<h3>Scenario B \u2014 B2B with custom processes and roles<\/h3>\n<p><strong>Magento<\/strong> for freedom in data model, pricing and complex approvals.<\/p>\n<\/article>\n<article>\n<h3>Scenario C \u2014 Mission-critical integrations<\/h3>\n<p>It depends on the degree of non-negotiable server-side <em>custom<\/em> requirements and compliance needs.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"integrazioni-seo\" aria-labelledby=\"integrazioni-h2\">\n<h2 id=\"integrazioni-h2\">Integrations, SEO &amp; performance: what drives growth<\/h2>\n<p>We bring to production solid connectors towards <strong>ERP, PIM, DAM, WMS, CRM<\/strong>, marketplaces and payment systems.<br \/>\nOur activity of <a href=\"https:\/\/www.htt.it\/en\/services\/seo\/\" aria-label=\"Discover HT&#038;T Consulting SEO service\">SEO<\/a><br \/>\nworks on technical aspects, content and authority, with particular attention to local and national visibility. We use operational dashboards to monitor <em>conversion rate<\/em>, CWV, <em>cart\/checkout falloff<\/em> and margins.<br \/>\nThe goal is not \u201cmore pages\u201d, but <strong>more revenue and better margins<\/strong>.<\/p>\n<p class=\"mini-cta\"><a class=\"link\" href=\"https:\/\/www.htt.it\/en\/services\/seo\/\" aria-label=\"Learn more about HT&#038;T SEO services\">Discover our SEO<\/a> \u00b7<br \/>\n<a class=\"link\" href=\"\/servizi\/\" aria-label=\"View all agency services\">All services<\/a><\/p>\n<\/section>\n<section id=\"territorio\" role=\"region\" aria-labelledby=\"territorio-h2\">\n<h2 id=\"territorio-h2\">Agency in Tuscany (Pisa), projects across Italy and Europe<\/h2>\n<p>We are in Pisa \u2014 <em>Pontedera<\/em> \u2014 in the heart of <strong>Tuscany<\/strong>. Proximity to industrial districts allows us to<br \/>\n<strong>work side by side<\/strong> with SMEs and brands; our organization allows us to manage<br \/>\nnational and <strong>international<\/strong> (EU) rollouts effectively.<br \/>\nIf you are looking for an <strong>eCommerce partner in Italy<\/strong> able to speak the language of businesses,<br \/>\nyou are in the right place.<\/p>\n<\/section>\n<section id=\"case-studies\" class=\"case-studies container\" aria-labelledby=\"case-studies-h2\">\n<h2 id=\"case-studies-h2\">Case studies: from \u201czero to hero\u201d on Shopify &amp; Magento 2<\/h2>\n<p class=\"intro\">25+ years of eCommerce projects in Italy and Europe. Here are three typical (anonymized) examples with<br \/>\nimpact on <strong>organic revenue<\/strong>, <strong>conversion rate<\/strong> and <strong>B2B operations<\/strong>.<\/p>\n<div class=\"cards\" role=\"list\" aria-label=\"Case studies list\">\n<article class=\"card\" role=\"listitem\" aria-labelledby=\"cs1-title\">\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/case-fashion-d2c.webp\" alt=\"Fashion D2C replatforming on Shopify Plus with multicountry launch\" width=\"960\" height=\"600\" \/><figcaption class=\"sr-only\">Fashion D2C on Shopify Plus<\/figcaption><\/figure>\n<header>\n<p class=\"eyebrow\">Fashion \u00b7 D2C \u00b7 Shopify Plus<\/p>\n<h3 id=\"cs1-title\">Replatforming &amp; multicountry scale-up<\/h3>\n<\/header>\n<ul class=\"kpi\">\n<li><strong>+48%<\/strong> organic revenue in 9 months<\/li>\n<li><strong>+0.7 pt<\/strong> conversion rate<\/li>\n<li><strong>12 weeks<\/strong> to go-live (MVP)<\/li>\n<\/ul>\n<p class=\"desc\">From custom CMS to <strong>Shopify Plus<\/strong>: optimized catalog, local checkout for<br \/>\nIT\/FR\/DE\/ES, PSP integration and <em>retail media<\/em>. \u201cMVP \u2192 scale-up\u201d roadmap.<\/p>\n<\/article>\n<article class=\"card\" role=\"listitem\" aria-labelledby=\"cs2-title\">\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.htt.it\/wp-content\/uploads\/2025\/11\/case-b2b-arredo.webp\" alt=\"Magento 2 B2B with price lists, roles and approvals for furniture sector\" width=\"960\" height=\"600\" \/><figcaption class=\"sr-only\">Furniture B2B on Magento 2<\/figcaption><\/figure>\n<header>\n<p class=\"eyebrow\">Furniture \u00b7 B2B \u00b7 Magento 2<\/p>\n<h3 id=\"cs2-title\">Dealer portal with approval workflows<\/h3>\n<\/header>\n<ul class=\"kpi\">\n<li><strong>-35%<\/strong> average order time<\/li>\n<li><strong>-28%<\/strong> pricing errors<\/li>\n<li><strong>ERP<\/strong> &amp; <strong>PIM<\/strong> integrated<\/li>\n<\/ul>\n<p class=\"desc\"><strong>Magento 2 (Adobe Commerce)<\/strong> with RFQ, roles\/permissions, multiple price lists,<br \/>\napprovals and real-time stock\/order synchronization.<\/p>\n<\/article>\n<article class=\"card\" role=\"listitem\" aria-labelledby=\"cs3-title\">\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/case-food-eu.webp\" alt=\"Headless content and Shopify for European food brand\" width=\"960\" height=\"600\" \/><figcaption class=\"sr-only\">Food &amp; Beverage EU on Shopify<\/figcaption><\/figure>\n<header>\n<p class=\"eyebrow\">Food &amp; Beverage \u00b7 EU \u00b7 Shopify<\/p>\n<h3 id=\"cs3-title\">Headless content + multilingual checkout<\/h3>\n<\/header>\n<ul class=\"kpi\">\n<li><strong>+22%<\/strong> AOV with dynamic bundles<\/li>\n<li><strong>+41%<\/strong> organic traffic<\/li>\n<li><strong>4 languages<\/strong> &amp; 6 EU markets<\/li>\n<\/ul>\n<p class=\"desc\">Headless stack with <em>content hub<\/em>, Shopify storefront API and localized promotional bundles.<br \/>\nPrivacy-safe tracking and growth dashboards.<\/p>\n<\/article>\n<\/div>\n<div class=\"local-seo\" role=\"note\" aria-label=\"Local presence\">\n<p>We are an <strong>eCommerce agency in Tuscany<\/strong> (Pisa \u00b7 Florence), active on projects in<br \/>\n<strong>Italy<\/strong> (Milan, Rome, Turin, Bologna) and <strong>Europe<\/strong>. We work in Italian and English<br \/>\nwith mixed <em>marketing + IT<\/em> teams, on-site and remote.<\/p>\n<\/div>\n<p class=\"cta-wrap\"><a class=\"button cta\" href=\"\/contatti\/\" aria-label=\"Talk to an HT&#038;T eCommerce strategist\">Talk to an eCommerce strategist<br \/>\n<\/a><br \/>\n<a class=\"link\" href=\"https:\/\/www.htt.it\/en\/case-studies\/\" aria-label=\"Discover our eCommerce case studies\"><br \/>\nDiscover more case studies<br \/>\n<\/a><\/p>\n<\/section>\n<section id=\"ai-ecommerce\" aria-labelledby=\"ai-ecommerce-h2\">\n<h2 id=\"ai-ecommerce-h2\">How artificial intelligence is transforming eCommerce development<\/h2>\n<p>\neCommerce is not just platform and checkout: it is <strong>structural integration with artificial intelligence systems<\/strong>.<br \/>\nTechnical design must include semantic search engines, dynamic recommendations, real-time personalization and predictive models applied to pricing, stock and customer journey.\n<\/p>\n<p>\nIt is not about \u201cadding a chatbot\u201d, but about building an architecture capable of interacting with generative models, recommendation systems and advanced marketing automation tools.\n<\/p>\n<p>\nWe design stacks compatible with:\n<\/p>\n<ul>\n<li><strong>Generative search<\/strong> and AI panels (AI Overview, answer engines)<\/li>\n<li><strong>Recommendation engines<\/strong> based on behavior and CRM data<\/li>\n<li><strong>Dynamic pricing<\/strong> and predictive margin models<\/li>\n<li><strong>Advanced marketing automation<\/strong> with algorithmic segmentation<\/li>\n<li><strong>Agentic eCommerce<\/strong> (conversational assistants connected to the shop via API)<\/li>\n<\/ul>\n<p>\nThe goal is not automation for its own sake, but to <strong>increase conversion, AOV and retention<\/strong> while maintaining control over data, security and governance.\n<\/p>\n<blockquote>\n<p>\neCommerce must be not only fast, but also interpretable and citable by AI engines.\n<\/p>\n<p><cite>HT&amp;T Consulting<\/cite>\n<\/p><\/blockquote>\n<\/section>\n<section id=\"faq\" class=\"faq\" aria-labelledby=\"faq-h2\">\n<h2 id=\"faq-h2\">FAQ<\/h2>\n<details>\n<summary>Do you build both Shopify and Magento 2?<\/summary>\n<div class=\"faq__panel\">Yes. We work on <strong>Shopify \/ Shopify Plus<\/strong> and <strong>Magento 2 (Adobe Commerce)<\/strong>.<br \/>\nThe choice depends on goals, complexity and TCO.<\/div>\n<\/details>\n<details>\n<summary>Can you manage projects end-to-end?<\/summary>\n<div class=\"faq__panel\">Yes: discovery, UX\/UI, development, integrations, <strong>SEO<\/strong>, tracking, go-live and<br \/>\n<strong>continuous development<\/strong> with quarterly backlog.<\/div>\n<\/details>\n<details>\n<summary>Do you have experience with advanced B2B?<\/summary>\n<div class=\"faq__panel\">Yes. On Magento we manage <em>RFQ<\/em>, roles\/permissions, multiple price lists and approvals.<br \/>\nOn Shopify Plus we enable <strong>native B2B<\/strong> with lean governance.<\/div>\n<\/details>\n<details>\n<summary>Do you handle migrations or replatforming?<\/summary>\n<div class=\"faq__panel\">Yes. We evaluate SEO impact, redirects, catalog mapping, integrations and historical data<br \/>\nfor a smooth transition.<\/div>\n<\/details>\n<details>\n<summary>How long does it take to go live?<\/summary>\n<div class=\"faq__panel\">It depends on complexity and integrations. \u201cCore\u201d projects go live in a few months with<br \/>\nincremental and measurable releases.<\/div>\n<\/details>\n<details>\n<summary>Can you integrate ERP, PIM, DAM and legacy systems?<\/summary>\n<div class=\"faq__panel\">Yes. We design robust connectors (API, webhook, queues) towards <strong>ERP, PIM, DAM, WMS, CRM<\/strong><br \/>\nand legacy systems, ensuring resilience, data consistency and security.<\/div>\n<\/details>\n<details>\n<summary>How do you handle SEO and performance (Core Web Vitals)?<\/summary>\n<div class=\"faq__panel\">Technical audit, information architecture, schema markup, image\/script optimization,<br \/>\nCWV monitoring and <strong>A\/B testing<\/strong> on key pages. Goal: organic growth and conversion.<\/div>\n<\/details>\n<details>\n<summary>Do you offer maintenance and continuous improvements post go-live?<\/summary>\n<div class=\"faq__panel\">Yes. We work in <strong>sprints<\/strong> with quarterly backlog: new features, security hardening,<br \/>\nSEO\/CRO optimizations and operational support.<\/div>\n<\/details>\n<details>\n<summary>Shopify Plus or Magento 2 for a multicountry D2C?<\/summary>\n<div class=\"faq__panel\">Generally <strong>Shopify\/Plus<\/strong> for time-to-market, market\/language governance and checkout.<br \/>\n<strong>Magento<\/strong> if highly custom processes\/catalogs and deep control are required.<\/div>\n<\/details>\n<details>\n<summary>How much does an eCommerce project cost? How do you calculate TCO?<\/summary>\n<div class=\"faq__panel\">We use a <strong>TCO matrix<\/strong>: platform\/licenses, development, integrations, hosting, security,<br \/>\nmaintenance and people cost. We provide scenarios and roadmap based on priorities and budget.<\/div>\n<\/details>\n<details>\n<summary>Do you have \u201cfrom zero to hero\u201d case studies?<\/summary>\n<div class=\"faq__panel\">\nTypical anonymized examples:<\/p>\n<ul>\n<li><strong>Fashion D2C (Italy)<\/strong>: replatforming to Shopify Plus with international setup and SEO optimization<\/li>\n<li><strong>Furniture B2B\/B2C (Tuscany)<\/strong>: Magento 2 with roles, pricing lists and workflows<\/li>\n<li><strong>Food &amp; Beverage (Europe)<\/strong>: headless + Shopify with multilingual checkout and bundles<\/li>\n<\/ul>\n<p>Full case studies available on request.\n<\/p><\/div>\n<\/details>\n<details>\n<summary>Are you an eCommerce agency in Tuscany?<\/summary>\n<div class=\"faq__panel\">Yes. We are based in Tuscany and work across Italy and Europe with mixed marketing and IT teams.<\/div>\n<\/details>\n<details>\n<summary>Do you manage international projects?<\/summary>\n<div class=\"faq__panel\">Yes. We work in multiple languages and manage EU and international projects.<\/div>\n<\/details>\n<details>\n<summary>Do you offer an initial assessment?<\/summary>\n<div class=\"faq__panel\">Yes. We provide a fast <strong>assessment<\/strong> with TCO estimation and roadmap.<\/div>\n<\/details>\n<\/section>\n<section id=\"contatti\" aria-labelledby=\"contatti-h2\">\n<h2 id=\"contatti-h2\">Let\u2019s talk<\/h2>\n<p>\nDo you have an eCommerce project to launch or scale? Tell us your goals and constraints:<br \/>\nwe will reply with <strong>clear next steps<\/strong>.\n<\/p>\n<p class=\"cta-line\"><a class=\"button cta\" href=\"\/contatti\/\" aria-label=\"Contact HT&#038;T Consulting\">Contact us<\/a><br \/>\n<a class=\"link secondary\" href=\"https:\/\/www.htt.it\/en\/case-studies\/\" aria-label=\"View our eCommerce case studies\">Case studies<\/a><br \/>\n<a class=\"link secondary\" href=\"\/agenzia\/\" aria-label=\"Learn more about HT&#038;T Consulting\">About us<\/a><\/p>\n<\/section>\n<section class=\"lp-bibliography\" aria-labelledby=\"biblio-h2\">\n<h2 id=\"biblio-h2\">Bibliography and sources<\/h2>\n<p class=\"biblio-intro\">\nOfficial sources and technical documentation on eCommerce, platforms, analytics and European trends.\n<\/p>\n<\/section>\n<\/article>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<style>\n\/* ===============================\n   BIBLIOGRAPHY GRID CARDS\n================================ *\/\n\n.lp-bibliography {\n  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===============================\n   ECOMMERCE DATA \u2013 VISUAL BLOCK\n================================ *\/\n\n.ecommerce-data {\n  padding: 2.5rem 0;\n}\n\n.data-grid {\n  display: grid;\n  gap: 1.5rem;\n  margin-top: 1.75rem;\n}\n\n@media (min-width: 900px) {\n  .data-grid {\n    grid-template-columns: repeat(3, 1fr);\n  }\n}\n\n.data-card {\n  background: linear-gradient(180deg, #fafafa, #f4f4f4);\n  padding: 1.75rem 1.5rem;\n  border-radius: 1rem;\n  border: 1px solid #eee;\n  transition: transform .2s ease, box-shadow .2s ease;\n}\n\n.data-card:hover {\n  transform: translateY(-3px);\n  box-shadow: 0 18px 40px rgba(0,0,0,.08);\n}\n\n.data-number {\n  font-size: 2.2rem;\n  font-weight: 700;\n  letter-spacing: -.02em;\n  margin-bottom: .5rem;\n}\n\n.data-label {\n  font-size: .95rem;\n  line-height: 1.5;\n  opacity: .85;\n}\n\n\/* Blockquote migliorato *\/\n.ecommerce-data blockquote {\n  margin-top: 2rem;\n  padding: 1.25rem 1.5rem;\n  border-left: 4px solid #00F;\n  background: #f7f7f7;\n  border-radius: .5rem;\n  font-weight: 500;\n}\nblockquote {\n  margin-top: 2rem;\n  padding: 1.25rem 1.5rem;\n  border-left: 4px solid #00F;\n  background: #f7f7f7;\n  border-radius: .5rem;\n  font-weight: 500;\n}\n\/* Grid solido, nessun comportamento tipo \u201cmasonry\u201d *\/\n.case-studies .cards{\n  display: grid;\n  grid-template-columns: repeat(3, minmax(0,1fr));\n  gap: 1.25rem;\n  align-items: start;        \/* evita centrature verticali strane *\/\n  grid-auto-flow: row;       \/* niente dense\/masonry *\/\n}\n\n\/* Mobile *\/\n@media (max-width: 991.98px){\n  .case-studies .cards{ grid-template-columns: 1fr; }\n}\n\n\/* Se Gutenberg ha inserito <p> o wrapper: appiattiscili *\/\n.case-studies .cards > *{ margin: 0 !important; }\n.case-studies .cards > p,\n.case-studies .cards > div:has(.card){ display: contents; } \/* i figli .card diventano i veri grid items *\/\n\n\/* Card consistenti in altezza *\/\n\n.case-studies .card{\n  display: flex;\n  flex-direction: 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absolute; inset: 0; }\n}\n\n    .lp.container {max-width: 1080px; margin: 0 auto; padding: 2rem 1rem;}\n  .lp-hero h1 {font-size: clamp(1.8rem, 2.6vw, 2.6rem); line-height: 1.15; margin-bottom: .75rem;}\n  .lead {font-size: 1.1rem; opacity: .95; margin: .5rem 0 1rem;}\n  .proof {display:flex; flex-wrap:wrap; gap:.5rem .75rem; color:#555; margin-bottom: 1rem;}\n  .cta-line {display:flex; flex-wrap:wrap; gap:.75rem; align-items:center; margin: .5rem 0 1.5rem;}\n  .button.cta {display:inline-block; padding:.8rem 1.2rem; border-radius:.5rem; border:1px solid currentColor; text-decoration:none; font-weight:600;}\n  .link.secondary {text-decoration:underline;}\n  .lp-toc ol {list-style: decimal; padding-left: 1.25rem;}\n  section {margin-top: 2rem;}\n  .cols {display:grid; grid-template-columns:repeat(1,minmax(0,1fr)); gap:.5rem 1rem; padding-left: 1rem;}\n  @media (min-width: 900px){ .cols {grid-template-columns:repeat(2,minmax(0,1fr));} }\n  .scenarios {display:grid; gap:1rem;}\n  @media 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64px);\n  line-height: 1.05;\n  letter-spacing: -0.045em;\n  color: #0b1220;\n}\n\n#lp-ecommerce-shopify-magento .lead {\n  max-width: 820px;\n  font-size: clamp(19px, 2vw, 24px);\n  line-height: 1.5;\n  color: #475467;\n}\n\n#lp-ecommerce-shopify-magento .proof {\n  display: inline-flex;\n  padding: 10px 16px;\n  border-radius: 999px;\n  background: #ffffff;\n  border: 1px solid rgba(16, 24, 40, 0.1);\n  color: #344054;\n  font-weight: 700;\n  box-shadow: 0 10px 28px rgba(16, 24, 40, 0.06);\n}\n\n#lp-ecommerce-shopify-magento .button.cta {\n  background: #0b1220;\n  color: #ffffff;\n  border: 0;\n  border-radius: 999px;\n  padding: 14px 24px;\n  font-weight: 800;\n  text-decoration: none;\n}\n\n#lp-ecommerce-shopify-magento .button.cta:hover {\n  background: #0057ff;\n}\n\n#lp-ecommerce-shopify-magento .answer-first,\n#lp-ecommerce-shopify-magento .lp-toc {\n  margin-top: 32px;\n  padding: clamp(24px, 3vw, 34px);\n  border-radius: 26px;\n}\n\n#lp-ecommerce-shopify-magento 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position: relative;\n  margin: 36px 0;\n  padding: clamp(28px, 4vw, 42px);\n  border: 0;\n  border-radius: 28px;\n  background: linear-gradient(135deg, #0b1220 0%, #1d2939 100%);\n  color: #ffffff;\n  box-shadow: 0 24px 60px rgba(16, 24, 40, 0.18);\n  overflow: hidden;\n}\n\n#lp-ecommerce-shopify-magento blockquote::before {\n  content: \"\u201c\";\n  position: absolute;\n  top: -24px;\n  left: 24px;\n  font-size: 150px;\n  line-height: 1;\n  color: rgba(255, 255, 255, 0.12);\n}\n\n#lp-ecommerce-shopify-magento blockquote p {\n  position: relative;\n  z-index: 1;\n  margin: 0;\n  font-size: clamp(22px, 2.4vw, 32px);\n  line-height: 1.35;\n  font-weight: 750;\n  letter-spacing: -0.02em;\n}\n\n#lp-ecommerce-shopify-magento blockquote cite {\n  position: relative;\n  z-index: 1;\n  display: block;\n  margin-top: 18px;\n  color: rgba(255, 255, 255, 0.72);\n  font-style: normal;\n}\n\n\/* Services list *\/\n\n#lp-ecommerce-shopify-magento .cols {\n  list-style: none;\n  padding: 0;\n  margin-top: 24px;\n}\n\n#lp-ecommerce-shopify-magento .cols li {\n  padding: 18px 20px;\n  border-radius: 18px;\n  background: #f8fafc;\n  border: 1px solid rgba(16, 24, 40, 0.08);\n}\n\n\/* Scenario cards *\/\n\n#lp-ecommerce-shopify-magento .scenarios article {\n  padding: 26px;\n}\n\n#lp-ecommerce-shopify-magento .scenarios h3 {\n  margin-top: 0;\n}\n\n\/* Case studies *\/\n\n#lp-ecommerce-shopify-magento .case-studies .card {\n  border-radius: 26px;\n  overflow: hidden;\n  transition: transform .2s ease, box-shadow .2s ease;\n}\n\n#lp-ecommerce-shopify-magento .case-studies .card:hover {\n  transform: translateY(-4px);\n  box-shadow: 0 24px 60px rgba(16, 24, 40, 0.12);\n}\n\n#lp-ecommerce-shopify-magento .case-studies .eyebrow {\n  color: #0057ff;\n  font-weight: 800;\n  letter-spacing: .08em;\n  text-transform: uppercase;\n}\n\n#lp-ecommerce-shopify-magento .kpi {\n  list-style: none;\n  padding: 0 1rem .75rem;\n}\n\n#lp-ecommerce-shopify-magento .kpi li {\n  padding: 10px 12px;\n  border-radius: 12px;\n  background: #f2f6ff;\n  color: #1d2939;\n}\n\n\/* Local SEO note *\/\n\n#lp-ecommerce-shopify-magento .local-seo {\n  margin-top: 26px;\n  padding: 24px 28px;\n  border-radius: 24px;\n  background: #ecfdf3;\n  border-left: 6px solid #12b76a;\n  color: #064e3b;\n  font-weight: 650;\n}\n\n\/* Bibliography *\/\n\n#lp-ecommerce-shopify-magento .lp-bibliography {\n  padding: clamp(36px, 5vw, 56px);\n  border-radius: 32px;\n  background: #f8fafc;\n  border: 1px solid rgba(16, 24, 40, 0.08);\n}\n\n#lp-ecommerce-shopify-magento .biblio-card {\n  padding: 28px;\n  min-height: 240px;\n}\n\n#lp-ecommerce-shopify-magento .biblio-eyebrow {\n  color: #0057ff;\n  opacity: 1;\n  font-weight: 800;\n}\n\n#lp-ecommerce-shopify-magento .biblio-card a {\n  color: #0057ff;\n  font-weight: 800;\n  text-underline-offset: 4px;\n}\n\n\/* Responsive *\/\n\n@media (max-width: 899px) {\n  #lp-ecommerce-shopify-magento .lp-toc ol {\n    columns: 1;\n  }\n\n  #lp-ecommerce-shopify-magento .proof {\n    border-radius: 18px;\n  }\n\n  #lp-ecommerce-shopify-magento .lp-hero {\n    padding: 28px 22px;\n  }\n\n  #lp-ecommerce-shopify-magento blockquote {\n    padding: 28px 22px;\n  }\n}\n<\/style>\n\n\n\n<!-- JSON-LD: Service + Organization footprint geo-oriented -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"Service\",\n  \"name\":\"Sviluppo eCommerce Shopify & Magento 2\",\n  \"serviceType\":\"eCommerce development, Shopify Plus, Magento 2 \/ Adobe Commerce\",\n  \"provider\":{\n    \"@type\":\"Organization\",\n    \"name\":\"HT&T Consulting\",\n    \"url\":\"https:\/\/www.htt.it\/\",\n    \"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.htt.it\/wp-content\/uploads\/logo-htt.png\"},\n    \"address\":{\n      \"@type\":\"PostalAddress\",\n      \"streetAddress\":\"Piazza Curtatone, 7\",\n      \"addressLocality\":\"Pontedera\",\n      \"addressRegion\":\"Toscana\",\n      \"postalCode\":\"56025\",\n      \"addressCountry\":\"IT\"\n    }\n  },\n  \"areaServed\":[\n    {\"@type\":\"AdministrativeArea\",\"name\":\"Toscana\"},\n    {\"@type\":\"City\",\"name\":\"Pisa\"},\n    {\"@type\":\"Country\",\"name\":\"Italia\"},\n    {\"@type\":\"Continent\",\"name\":\"Europa\"}\n  ],\n  \"offers\":{\"@type\":\"Offer\",\"availability\":\"https:\/\/schema.org\/InStock\",\"priceCurrency\":\"EUR\"},\n  \"hasFAQ\":{\"@id\":\"#faq-schema\"}\n}\n\n<\/script>\n\n<!-- JSON-LD: FAQ -->\n<script type=\"application\/ld+json\" id=\"faq-schema\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Realizzate sia Shopify che Magento 2?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Lavoriamo su Shopify \/ Shopify Plus e su Magento 2 (Adobe Commerce). La scelta dipende da obiettivi, complessit\u00e0 e TCO.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Potete seguire un progetto end-to-end?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec: discovery, UX\/UI, sviluppo, integrazioni, SEO, tracking, go-live e manutenzione evolutiva con backlog trimestrale.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Avete esperienza con B2B avanzato?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Su Magento gestiamo RFQ, ruoli\/permessi, multilistini e approvazioni. Su Shopify Plus abilitiamo il B2B nativo con governance snella.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Fate migrazioni o replatforming?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Certo. Valutiamo impatti SEO, redirect, mapping cataloghi, integrazioni e dati storici per un passaggio senza sorprese.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"In quanto tempo si va online?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Dipende da complessit\u00e0 e integrazioni. Progetti \u201ccore\u201d vanno online in pochi mesi con rilasci incrementali e misurabili.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Potete integrare ERP, PIM, DAM e sistemi legacy?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Progettiamo connettori robusti (API, webhook, code) verso ERP, PIM, DAM, WMS, CRM e sistemi legacy, garantendo resilienza, coerenza dati e sicurezza.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Come gestite SEO e performance (Core Web Vitals)?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Audit tecnico, architettura informativa, schema markup, ottimizzazione immagini\/script, monitoraggio CWV e test A\/B su pagine chiave. Obiettivo: crescita organica e conversione.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Offrite manutenzione e miglioramenti continui post go-live?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Lavoriamo per sprint con backlog trimestrale: nuove feature, hardening sicurezza, ottimizzazioni SEO\/CRO e supporto operativo.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Shopify Plus o Magento 2 per un D2C multicountry?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"In genere Shopify\/Plus per time-to-market, governance mercati\/lingue e checkout. Magento se servono processi\/cataloghi altamente custom e controlli profondi.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Quanto costa un progetto eCommerce? Come calcolate il TCO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Usiamo una matrix TCO: piattaforma\/licenze, sviluppo, integrazioni, hosting, sicurezza, manutenzione e people cost. Forniamo scenari e roadmap per priorit\u00e0 e budget.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Avete casi \u201cfrom zero to hero\u201d? Potete fare qualche esempio?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Esempi tipici (anonimizzati): Fashion D2C (Italia): replatforming a Shopify Plus con setup internazionale e ottimizzazione SEO; Arredo B2B\/B2C (Toscana): Magento 2 con ruoli, listini e workflow approvativi; Food & Beverage (Europa): headless content + Shopify con checkout multilingua e bundle promozionali. Case study completi disponibili in call.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Siete un\u2019agenzia eCommerce in Toscana (Pisa, Firenze)? Lavorate anche a Milano e nel resto d\u2019Italia?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec: siamo un\u2019agenzia di comunicazione digitale con base in Toscana e progetti in tutta Italia (Pisa, Firenze, Milano, Roma) ed Europa. Possiamo incontrarci in sede\/da remoto e lavorare con team marketing e IT.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Gestite progetti paneuropei e in inglese?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Lavoriamo in pi\u00f9 lingue, gestiamo compliance fiscale e spedizioni per mercati UE\/extra-UE e coordiniamo partner locali per pagamenti, logistica e marketplace.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Fate un assessment iniziale?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ec. Eseguiamo un assessment rapido (obiettivi, stack, vincoli IT\/SEO) e stimiamo sforzo, TCO e roadmap \u201cMVP \u2192 scale-up\u201d. \u00c8 il modo migliore per decidere Shopify vs Magento.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<!-- SECTION -->\n<section  class=\"block-banner-mmet darksection\" style=\"\">\n    <div class=\"htt-container htt-talk-idea\">\n        <div class=\"htt-talk-idea--left\">\n                    <\/div>\n        <div class=\"htt-talk-idea--right\">\n            <div class=\"htt-talk-idea--card\">\n                <h4>\ud83d\udc4b <br>Discuss it with                    Matteo!\n                <\/h4>\n                                        <div class=\"htt-talk-idea--person\">\n                            <div class=\"avatar\" style=\"background-image: url(https:\/\/www.htt.it\/wp-content\/uploads\/2023\/12\/avatar_matteo-1.webp)\"><\/div><p>Matteo Doveri<span>Matteo Doveri \u00e8 Direttore d\u2019Agenzia di HT&amp;T Consulting. Guida il coordinamento delle attivit\u00e0 dell\u2019agenzia, contribuendo allo sviluppo di progetti di comunicazione digitale, marketing e innovazione per aziende e brand.<\/span><\/p>                        <\/div>\n                                                    <!-- <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Prenota un meet<\/a> -->\n                <a class=\"htt-talk-idea--meet\" href=\"https:\/\/www.htt.it\/contatti\/\">Book a meeting<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/lp.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9107","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify &amp; Magento eCommerce Development in Pisa | HT&amp;T .<\/title>\n<meta name=\"description\" content=\"Shopify and Magento 2 eCommerce development in Pisa, Tuscany. 25+ years experience, SEO, UX and integrations. 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