{"id":4718,"date":"2025-09-18T10:11:12","date_gmt":"2025-09-18T08:11:12","guid":{"rendered":"https:\/\/www.htt.it\/?post_type=case-history&p=4718"},"modified":"2026-02-15T14:38:09","modified_gmt":"2026-02-15T13:38:09","slug":"imballaggi360","status":"publish","type":"case-history","link":"https:\/\/www.htt.it\/en\/case-studies\/imballaggi360\/","title":{"rendered":"Imballaggi360"},"content":{"rendered":"\n\n
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Imballaggi360: the go-to hub for food packaging<\/h3>\n <\/div>\n
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Il Brand<\/h4>\n

Imballaggi360<\/b> was founded in 2016 by <\/span>Roberta Ridolfi,<\/b> who transformed her family’s thirty years of experience in food packaging distribution into an <\/span>innovative digital project.<\/b> The idea was simple yet powerful:<\/span> to make the world of packaging accessible to everyone with an e-commerce platform that meets the needs of both individuals and professionals.<\/b><\/p>\n

Today, the brand manages <\/span>over 5,000 items<\/b> with the support of various warehouses, offering solutions for food, catering, retail, and sanitation, all with fast 24\/48-hour shipping. The company’s core is <\/span>a team of packaging experts<\/b> who combine deep knowledge with a dedicated passion to help customers choose the ideal packaging.<\/span><\/p>\n

In addition to efficiency, Imballaggi360 invests in <\/span>innovation and sustainability, <\/b>introducing biodegradable and compostable materials to reduce environmental impact. With an in-house graphic design department, they <\/span>transform every package into a branding tool,<\/b> customizable with logos and dedicated designs for any necessary quantity.<\/span><\/p>\n

Imballaggi360 has become <\/span>a benchmark in the industry<\/b>: a distinctive blend of product range, customer service, and technological innovation, where every item in the catalog is chosen with careful consideration for real professional and non-professional needs.<\/span><\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Objective <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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To establish a leading e-commerce presence for individuals and businesses<\/h3>\n <\/div>\n
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Optimizing conversions<\/h4>\n

We have supported Imballaggi360 at every stage of its digital journey, aiming to build a solid presence and promote continuous growth, always focused on increasing volume and optimizing performance.<\/span><\/p>\n

Our work has included the complete management of the site, where we focused on <\/span>optimizing the user experience<\/b> to make the purchasing process simple, fast, and intuitive. This also involved improving navigation and mobile usability, ensuring that every visit translates into a positive experience.<\/span><\/p>\n

In parallel, we implemented an <\/span>advanced tracking system<\/b> to collect precise data on user behavior and site activity. This allowed us <\/span>to optimize advertising campaigns across multiple platforms <\/b>through a collaborative and carefully supervised process, maximizing return on investment.<\/span><\/p>\n

The success of this digital strategy, which integrated SEO and content marketing, is based on the <\/span>synergy created between the experience of the internal staff and the specialized skills of external consultants.<\/b> This integrated approach proved fundamental in achieving and surpassing the set objectives.<\/span><\/p>\n

We supported the communication strategy, overseeing <\/span>automation flows<\/b> to maintain constant customer engagement and encourage repeat purchases.<\/span><\/p>\n

All phases of our intervention were designed to create a direct and measurable impact, with the goal of helping Imballaggi360 achieve a strong position in the digital market.<\/span><\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Custom design to enhance user experience and e-commerce channel effectiveness<\/h3>\n <\/div>\n
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Thanks to the synergy established with the Imballaggi360 team, we were able to experiment and test new design solutions focused on <\/span>optimizing user experience and usability right from the initial releases of the store.<\/b><\/p>\n

Through <\/span>workshops and co-design sessions, <\/b>we directly involved project stakeholders, identifying evolving solutions of varying complexity, always in line with business objectives.<\/span><\/p>\n

Our support included both <\/span>micro-fixes and rapid cycles of continuous improvement<\/b> in targeted sprints. The constant focus was on combining the brand’s needs with the needs of the site’s B2B (and non-B2B) audience.<\/span><\/p>\n

We performed a<\/span> tailor-made redesign<\/b> of key elements of the user experience: from the shopping cart to transactional emails, from offer management to highlighting customer service, and from storytelling to the presentation of magazine content.<\/span><\/p>\n

We constantly monitor opportunities for interface optimization through a personalized <\/span>CRO checklist,<\/b> defining the priority, technical effort, and expected impact for each activity with the goal of reducing every point of friction along the customer journey.<\/span><\/p>\n

In synergy with the web marketing team, we also redesigned the <\/span>DEM <\/b>and <\/span>newsletters,<\/b> creating a library of components and visual guidelines to ensure production speed, flexibility, and visual consistency across all communications.<\/span><\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Read the next case<\/div>\n
TaniniHome<\/div>\n <\/a>\n <\/div>\n<\/section>\n\n\n\n\n\n\n
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Sai dove vuoi arrivare.
\nMa sai anche come?<\/strong>
\nVediamo.<\/h3>\n <\/div>\n
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\ud83d\udc4b
Discuss it with Giulia!\n <\/h4>\n
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<\/div>

Giulia CanceddaGiulia Cancedda is Head of Paid at HT&T Consulting and leads the agency\u2019s digital advertising strategies. She supports companies and brands in planning and optimizing paid campaigns focused on performance, growth, and measurable results.<\/span><\/p> <\/div>\n \n Book a meeting<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"featured_media":4700,"template":"","class_list":["post-4718","case-history","type-case-history","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nImballaggi360 - HT&T Consulting .<\/title>\n<meta name=\"description\" content=\"Imballaggi360 digital transformation. 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