{"id":2158,"date":"2023-11-29T15:09:30","date_gmt":"2023-11-29T14:09:30","guid":{"rendered":"https:\/\/www.htt.it\/?post_type=case-history&p=2158"},"modified":"2026-02-16T16:19:47","modified_gmt":"2026-02-16T15:19:47","slug":"evergreenweb","status":"publish","type":"case-history","link":"https:\/\/www.htt.it\/en\/case-studies\/evergreenweb\/","title":{"rendered":"EvergreenWeb"},"content":{"rendered":"\n\n
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\n Context <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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Welcome to the world of relaxation<\/h3>\n <\/div>\n
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The Brand<\/h4>\n

EvergreenWeb is a company founded in 2009 in Tuscany, which in the space of a few years has managed to become a point of reference in the online market for the sale of mattresses, bed bases and pillows and much more. The main feature is that it does not have a physical point of sale, but concentrates 100% of the business online.<\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"evergree_wide_01\" <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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\n Objective <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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Increase the digital presence<\/h3>\n <\/div>\n
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Optimize conversions<\/h4>\n

We work alongside EvergreenWeb with the aim of supporting the brand in a 360\u00b0 digital growth process.<\/p>\n

The collaboration began with the aim of improving what was already good and increasing its digital presence, keeping turnover as the main KPI.
\nWe at HT&T Consulting deal with a wide range of activities. In addition to back-end management, we also work on the front-end part with the main aim of promoting a smooth and simple purchasing process for the user.<\/p>\n

We have control of the advertising part of EvergreenWeb, working on different platforms with the aim of optimizing the return on advertising investment.
\nFinally, we structure the newsletter activity and automation processes.
\nAll the data collected is then collected, analyzed and analyzed together with the EvergreenWeb team to better organize the next step of our business.<\/p>\n

These activities can be included in the E-commerce Management service, which we at HT&T Consulting have been offering for more than 20 years now. The results are on our side.<\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"evergreen_square_02\"\n <\/figure>\n <\/div>\n
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\n \"evergree_wide_02\" <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
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\n Results <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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Results achieved<\/h3>\n <\/div>\n
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Through a careful research and analysis phase, we have managed to optimize the site pages in order to guarantee the user an easy, intuitive and better purchasing experience.
\nThanks to our services, EvergreenWeb has achieved concrete results in the last year (2022-2023), increasing:<\/p>\n