{"id":2139,"date":"2023-11-10T16:28:26","date_gmt":"2023-11-10T15:28:26","guid":{"rendered":"https:\/\/www.htt.it\/?post_type=case-history&p=2139"},"modified":"2024-05-23T12:52:01","modified_gmt":"2024-05-23T10:52:01","slug":"pensarecasa","status":"publish","type":"case-history","link":"https:\/\/www.htt.it\/en\/case-studies\/pensarecasa\/","title":{"rendered":"Pensarecasa"},"content":{"rendered":"\n\n
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\n Context <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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Don’t dream of your dream house, live it!<\/h3>\n <\/div>\n
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The brand<\/h4>\n

Pensarecasa.it is an established Italian company in the furniture sector, with a widespread presence of its points of sale throughout the national territory.<\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n \"Cucina <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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\n \"pensarecasa_04_square@2x\"\n <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
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\n Objective <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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From online to offline.<\/h3>\n <\/div>\n
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Guide users through the user journey<\/h4>\n

Always attentive to offering a quality experience based on the centrality of people, Pensarecasa.it now aims to strengthen this mission also online with an omnichannel approach, to involve a growing number of users transformed into satisfied customers.<\/p>\n

To do this we have improved the online story of Pensarecasa.it, enriching it with inspirational and promotional content. Thanks to the conversion design strategy, aimed at the drive to store, we have enhanced the free consultancy service with a dedicated designer and the location of the showrooms present in the area.<\/p>\n

The main objective is to increase turnover by improving the ratio between estimates and actual sales. To achieve this, we strategically drive online traffic to physical stores, generating qualified leads and leveraging geo-localized GAds campaigns to maximize visibility in target territories.<\/p>\n

In this way we aim to acquire high-potential contacts that are transformed into concrete sales, strengthening the digital-offline relationship.<\/p>\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n \"pensarecasa_05_square@2x\"\n <\/figure>\n <\/div>\n
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\n Results <\/div>\n <\/div> \n <\/div>\n<\/div>\n\n\n\n\n\n
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Develop a strong digital culture within the company.<\/h3>\n <\/div>\n
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In these years of collaboration we have accompanied Pensarecasa.it on a path of digital growth, sharing know-how and experience to develop a solid digital culture within the company.<\/strong><\/p>\n

This has led to tangible results thanks to strategic choices aimed at using a large part of the resources in digital properties.<\/p>\n

Thanks to the implementation of the adopted strategy, there was an increase in:<\/p>\n