The mix of experiences and knowledge that become a way of doing, a mental scheme to be followed.
The pathway that leads to a conversion is an abstract concept that becomes reality in many operational situations. We start from the requirement to make ourselves known to others, to create contact points, to be taken into consideration by approaching a decision. The conversion is the final act of an escalating footway that becomes the leverage for the act of propagation, spread and sharing, to repeat future moments of conversion with greater success. A continuous cycle that never ends.
To make the business successful, the first step is to attract the potential customer. Otherwise how can you talk about a brand without thinking about an audience? Imagine a new shop, in a hidden lane…how can it sell goods if nobody gets into? And how can people enter to the shop if they don’t know anything about it? And how can the shopowner make himself known? He will have to put up a sign, maybe a sign in the main street indicating how to arrive to his shop, maybe a person who delivers leaflets on the corner. In the online world we do exactly the same.
We create a presentation layout, we analyze and implement the SEO to allow the Client to be found on search engines. We create Search and Display Adv campaigns, we position our Clients on Social networks to make themselves known, we create blogs, in brief, we intrigue the user. Because we believe that it is crucial to be chosen, we think that attention and details are essential to drive the user’s decision. In all the micro moments that drive to a choice, we have the responsibility to be there with the right contents and tools.
Obviously the shoppwner’s target is to sell products, our goal is to convert online visits. Converting means making a user carry out an action we want: subscription to a newsletter, download of an ebook, registration for an online competition, make a purchase. Hence the secret is transform an interaction into a conversion. As the shopowner in city center will give a gadget to the first 100 customers, we will also offer discount coupons. We never forget the goal, we offer relevant call-to-actions by inviting the user to finally convert, we do that with exhaustive landing pages that make it clear to the user that he has “arrived” in the right place. We don’t like to think that our users, after having searched for “city bicycles”, end up in a page of professional racing bicycles or motorcycles, feeling themselves confused.
Have you ever seen a shopowner who after selling his product to a customer, kicks her/him out of the shop with rudeness? We didn’t, mainly because of our politeness and cleverness.
Each clientrepresent a great resource for the shopowner, because his/her satisfaction represents the best advertising vehicle: word of mouth. We do the same: we say thank you, we delight and invite the customer to come back to visit us. But not only that, we don’t forget her/him: once profiled, the user will always be in our thoughts, with actions such as DEM, integrated call-to-actions and ad hoc promotions. Let’s make the customer feel loved and appreciated. But not only that, we don’t forget him/her: once profiled, the user will always be in our thoughts, with actions such as DEM strong >, integrated call-to-actions and ad hoc promotions. Let’s make the customer feel loved and appreciated.