Affiliation programs. Referral program, Partner program.
We make your business selling, we analyze and examine the market context and we identify the right platform for the strategic positioning and improve your brand’s online sales.
Joining an affiliate programs allow, in some cases, to generate a lot of visibility at relatively low costs for your firm, giving to your content, your product, your services and the brand to a multitude of publishers or site managers who display the offer (graphics or text) on your site.
The Affiliazione Programs on the Web, also called “Revenue Sharing”, “Referral Program” e “Partner Program”, are effective Web Marketing tools for:
- Create a network sale
- Increase traffic towards the website
- Generate contacts (Lead Generation)
- Indirectly to increase sales
Many of the most popular commercial websites on the web have various Affiliate Programs.
The Affiliate Marketing can be explained with a commercial agreement among three entities.
An efficient affiliate program is made of an incentive payout with restrictive but protective policies, of the best performing publishers and of captivating creative formats.
There are several platforms exclusively dedicated to “Affiliate Programs” that are capable of managing all operations connected with the activity (both vertical and mobile). Those include Tradedouble and Zanox, the main providers that supplies services for the Affiliate sector in Italy.
Does it seem complicated to you? In truth this is not, and is very simple. You, Merchant, “rely” on a Publisher within an affiliate platform to promote your business, a product, a brand. You are not getting results? Costs will be very low or close to zero. Have you received a lot of traffic on the website, are you satisfied and your sales have increased thanks to the affiliate program? Then you will pay only for the results you obtained. Easy, isn’t it ?!
HT&T Consulting relies on some of the most structured portals in Italy and abroad for the creation of online affiliation campaigns and the brand positioning, but also for the positioning of products and services of its customers.